GlowGlobally

DECEMBER 13, 2018

In 2015, a major U.S.-based based professional organization for engineering professionals undertook an in-depth market study uncovering the European industry players’ needs, their perception of the mentioned organization as well as the trends and drivers influencing the European market. Kevin Perry, Ed.D,

Education 60

Education Chicago Products Course 60

Associations Now

DECEMBER 10, 2015

A book was practically copied and pasted into a blog post for all to use as a resource on content marketing. The Content Marketing Handbook , written by Rohin Dhar, cofounder and CEO of Priceonomics, focuses on “how to write about information and make it spread.”. — Chirag Aggarwal (@chi6rag) December 10, 2015. wm7ZK3Yv83.

Content 40

Content Marketing Handbook Social Media 40

Higher Logic

DECEMBER 2, 2019

The nonprofit leverages its community to encourage course attendance and discussion, and uses the community as a virtual conduit to discuss the latest research and collaborate with each other on cases. Started in late 2017, the Daily Carnage Facebook group arose from a marketing agency’s (Carney) daily marking newsletter.

Examples 156

Examples Software Newsletter Review 156

Association Success

JANUARY 9, 2020

But both women — Fernando works as the membership engagement manager for the National Community Reinvestment Coalition and Thomasson as the marketing director for the Congress of Neurological Surgeons — have found that developing their sounding boards to turn to when making career decisions have been vital additions to their own development. .

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Review Course Team Resources 91

Eric Lanke

DECEMBER 31, 2018

A sales discussion is an opportunity to sell something, of course, but it is also an opportunity for crucial market research and education. The Crucible by Arthur Miller This first appeared on the list last year, having been originally posted back in January 2015.

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Guidelines Course Team System 100

YourMembership

DECEMBER 30, 2014

Part of that need is being driven by fast moving competition that, while not specifically targeting associations, are on a course to run […]. creates the first overall image someone experiences when looking at your web presence, marketing and member communication pieces and should […]. Your association likely has a website.

Recruiting 150

Recruiting Recruitment Tips Strategy 150

Associations Now

JULY 24, 2015

A recent report on the city’s real-estate market could offer a good starting point for your search. Groups such as the New America Foundation and the Edison Electric Institute are among those taking advantage of the real estate market in finding larger new spaces. — Sue Pelletier (@spelletier) July 24, 2015.

Marketing 40

Marketing Certificate DC Virginia 40

Higher Logic

MAY 8, 2019

Resource: Email Marketing vs. Marketing Automation [Explained]. Data pulled from engagement platforms like marketing automation or your association’s online community can help inform your decisions and personalize your outreach, helping you better understand what matters to your members to improve their experience.

Tips 166

Tips Email Marketing Newsletter Communications 166

Reid All About it

SEPTEMBER 30, 2016

Here’s the description from TechCrunch : “…an ambitious e-learning portal tailored to individuals, but also catering to businesses looking to keep training their employees, and beyond that even educational institutions exploring e-learning courses.”. Its first office outside North America was opened in Mumbai, India in 2015.

Maryland 150

Maryland millennials Education America 150

Higher Logic

MAY 17, 2016

As you may know, this familiar technique is called content marketing. You know about diabetes education, or business-to-business marketing, or fantasy sports. Seasonal priorities for golf-course owners. I wrote a bunch of posts about clear writing in early 2015. You and your organization are experts. One post won’t do it.

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Tips Content Education Social Media 185

Associations Now

FEBRUARY 16, 2016

While email marketing is the bread and butter of most association marketing offerings, it often isn’t pushed to the full extent of its capabilities. A handful of recent studies highlighting email marketing trends offer some food for thought on where audiences are reading and what could be done to best engage those audiences.

Email Marketing 40

Email Marketing Marketing Newsletter Course 40

Forj

DECEMBER 29, 2017

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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elearning predictions Mooc LMS Price 150

Virtual

DECEMBER 29, 2014

Of course, it’s not all about us. Social Media for Associations As a full-service association and alliance management company, we help groups create smarter marketing campaigns—including active social media profiles. We’re not surprised this blog was among our most popular in 2014.

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Social Media Video Association Management Technology 100

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

Marketing 40

Marketing Recruiting Recruitment United States 40

Associations Now

OCTOBER 11, 2018

Of course you want your expo hall to be designed in a way that’s easy to navigate for attendees and that draws traffic for exhibitors. Others include the American Animal Hospital Association, which launched Connexity last month, and the Data & Marketing Association, which rebranded its annual event as &THEN in 2015.

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Conference Education Industry Course 93

Association Success

MAY 15, 2018

In early 2015, we conducted research and determined that micro-learning was not only becoming a popular trend, but that it would be a viable learning method for years to come and that it transcends generational differences, according to Training Industry. Micro-learning using video content is proving to be a key tool in this mission.

Case Study 62

Case Study Video Course Education 62

Associations Now

JANUARY 19, 2017

Stemming from the clear need of cash during the holiday season and to assist consumers in budgeting, a holiday to promote cash usage was born,” NationalLink Marketing Director Raymond Ching explained of the concept in a news release. Of course, not every kind of cash-free payment is seeing growth.

Report 40

Report United States Price Course 40

Associations Now

AUGUST 18, 2019

Having unhealthy, greasy chain food is going to make you feel worse,” says Maddy Barnas, marketing director of Patachou restaurants in Indianapolis. Public Greens is a cafeteria-style farm-market concept. Visit Indy proudly serves as the official sales and marketing organization for USA Today’s “#1 Convention City in the U.S.”

Indianapolis 62

Indianapolis San Francisco New York Course 62

Association Adviser

NOVEMBER 2, 2017

There are plenty of opportunities to provide courses for your employees or bring in professionals to speak about appropriate topics. Scott Conley is the healthcare market group leader of Naylor Association Solutions’ career center business. Job training can be either formal or informal. About The Author.

Course 62

Course Maine Resources Leadership 62

Socious

SEPTEMBER 23, 2016

HubSpot, a for-profit marketing and sales automation software company, hosts Inbound every year and goes to great lengths to help marketing and sales professionals develop career skills and expert contacts. According to a whitepaper by Spark Consulting , 32% of employers reported struggling to find qualified workers in 2015.

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millennials Course Tools Industry 100

Association Adviser

FEBRUARY 27, 2019

Naylor purchased the company in 2015. We’re also getting ready to take one of our key services, government relations, and bring it to market under the Naylor brand as a new offering to all Naylor clients and prospects. Since then we’ve begun to introduce Naylor products into some of the associations we manage.

Association Management 82

Association Management Education Price Team 82

Associations Now

JUNE 1, 2015

Plus: where to look for social updates from the 2015 ASAE Membership, Marketing & Communications Conference. — ASAE MM&C Conference (@MMCconf) June 1, 2015. Worth goes through a crash course on his blog. A new study suggests smartphones could provide a way to gauge crowd size more accurately.

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Press Release Tools Tips Conference 40

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Associations Now

MARCH 5, 2015

A new survey of nonprofits forecasts employment growth within the sector in 2015, but many nonprofits report they’re struggling with recruiting and retaining employees. The nonprofit sector could grow more than its corporate counterpart this year, according to Nonprofit HR’s 2015 Nonprofit Employment Practices Survey [PDF].

Strategy 40

Strategy Recruiting Recruitment Survey 40

Associations Now

JUNE 30, 2016

Of course, safety is a major concern this time of year , and the APA is already working on it. In 2015 alone, U.S. consumers spent $755 million on fireworks for the Fourth of July, and the market is continuing to grow. The campaign comes as APA is reporting big industry growth.

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Maine Revenue Education Video 40

Associations Now

OCTOBER 6, 2015

Of course, rates are soaring along with demand. Hanson estimates that 2015 will be a record year for capital expenditures , as well. trillion business-travel market. billion, in 2015. billion, in 2015. Movin’ On Up. A forecast from PwC predicts that hotels will reach a 65.7 Image source: PwC.

Cost 40

Cost New York Price Tools 40

Associations Now

FEBRUARY 11, 2015

“This effect can of course be a double-edged sword: Despite executing a flawless event with top-notch content, you may have a down year if your industry’s macroeconomics aren’t so hot,” he writes in a guest post on Social Fish. “Market momentum can work for your event or against it.

Industry 40

Industry Education Course Conference 40

Leading Learning

JULY 12, 2021

The transformation of learning is, of course, very often a part of larger digital transformation efforts, and research by our colleagues Maddie Grant and Elizabeth Engel highlights just how important culture is to digital transformation. About the Authors. Elizabeth Weaver Engel, M.A., CAE, is Chief Strategist at Spark Consulting.

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Case Study Technology millennials Strategy 52

Associations Now

JANUARY 7, 2015

If they evoke images of movie protagonists, bicycle parts, and toothbrushes, you should read the following for a refresher course on one of the hottest trends in marketing, courtesy of today’s Social Media Roundup. — Gdn Media Network (@GdnMediaNetwork) January 6, 2015. Lifting a Successful Strategy. aJQNeTKSKp.

Social Media 40

Social Media Video Content Strategy 40

Associations Now

AUGUST 19, 2015

Ideas like this, from a Learning Lab at the 2015 ASAE Annual Meeting & Exposition , are the norm: “If you’re looking at growth rates of less than 5 percent , you’re at the top of the business lifecycle curve.” It’s through this lens that I view the latest edition of Marketing General, Inc.’s

Survey 40

Survey Report Newsletter Marketing 40

Associations Now

DECEMBER 7, 2016

“Keeping In recent years, artificial Christmas trees have become increasingly popular—at the cost of real trees, which saw a major drop in sales between 2013 and 2015. And that’s leading groups like the Michigan Christmas Tree Association to double down on marketing to encourage people to buy real trees. Helping matters is the U.S.

Tips 40

Tips Oakland Tennessee Michigan 40

Associations Now

MAY 25, 2016

That same observation has arisen in Marketing General, Inc.’s But you probably don’t have to look any farther than the clothes you’re wearing to find an example of a product whose price has increased over time, without your approval, without any specific justification, and of course without any advance notice at all.

Price 48

Price Proposal Course America 48

Smooth The Path

FEBRUARY 17, 2016

Members want us to solve problems that they can’t solve for themselves – Greg Melia , Director of Membership for ASAE at MASAE’s 2015 mid-year conference. Of course he is right. We see this priority flip in association marketing, innovation and strategy all the time. This is the essence of an association.

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Directory Innovation Survey Project 60

Associations Now

MARCH 20, 2015

Plus: How the mechanics of content marketing differ for associations. Except, of course, for that shoe-throwing incident during her Institute of Scrap Recycling Industries keynote last year. Content Marketing’s Association Evolution. Fab article: Seven ways #content marketing is different for #associations #assnchat https://t.co/ThqlH4NZXe

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New Jersey Maryland Chicago New York 40

Associations Now

JULY 29, 2015

Full disclosure: As writers, editors, and lovers of the animal kingdom, the Associations Now staff felt it was necessary to cover a story that brings those two worlds together—with an association twist, of course. — Zebra Pen (@ZebraPen) July 24, 2015.

Education 40

Education Resources Course Team 40

Associations Now

APRIL 8, 2015

A Stanford University, researchers are creating a bright future for smartphone batteries—one with a lot less charging required—if it ever hits the market. — Elon Musk (@elonmusk) April 6, 2015. — MediaEdge (@AssocContent) March 31, 2015. Also: Associations shouldn’t make; they should facilitate.

Committee 40

Committee Video Course Tips 40

Associations Now

DECEMBER 23, 2015

As 2015 winds to a close, many of us are looking toward the new year in hopes that it brings more success and less stress—and maybe a nice new sweater. We’ve covered a great many of those challenges—and ideas for solutions— here on the Associations Now Membership Blog in 2015. A new killer benefit. The golden goose.

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System Recruiting Recruitment Course 40