Arc 3 Communications

JULY 21, 2021

From social media to email, blogs to newsletters, many of your association’s marketing efforts are most likely digital. Both communicating with and providing value for your members, while also bringing in new members is achieved through digital marketing efforts.

Marketing 52

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Higher Logic

SEPTEMBER 25, 2018

A few years ago, MSCPA communicated with its members solely through traditional methods like emails and events. MSCPA thought about improving engagement using an online community to increase interaction and connect members directly, but wasn’t sure its members would feel comfortable with the software.

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Association Success

OCTOBER 28, 2020

Nowadays, you can’t be too careful with who you communicate with online. On April 14, 2016, the EU adopted the General Data Protection Rules (GDPR) with little fanfare from businesses in the U.S. In short, if you have a business that markets to people in the EU, the GDPR applies to you. This is actually a good thing.

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Aaron Wolowiec

NOVEMBER 17, 2015

We look forward to spending 2016 with you, and can’t wait to see what’s in store! Here’s a look at 2015: Marketing and Communications. In September, Event Garde held a marketing and communications retreat in which we discussed our communications strategy and marketing goals. Capacity-building.

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Higher Logic

MAY 29, 2020

The engagement data generated by your community can help your membership team determine who is likely to renew and who is at risk. Once you know who’s at risk, you use automated campaigns to send timely, personalized member communications to those members. MTI chose online community as a tool for digital transformation.

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Association Adviser

JANUARY 18, 2019

Your tech solutions – career center, learning management system, marketing automation platform and AMS – independently manage, track and measure it all. Member attendees automatically get continuing education credit in your AMS while non-member attendees are added to a potential member marketing list. Reprinted with permission.

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Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars.

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WBT Systems

JUNE 5, 2018

Since the EU approved GDPR on April 14, 2016, association technology firms have had lots of time to prepare for GDPR. Reviewing and revamping how you market. An EU citizen with a Gmail address who signs up for a newsletter or downloads a PDF. Develop prospect-friendly marketing practices that are in compliance with GDPR.

Technology 160

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Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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Association Adviser

JANUARY 30, 2018

Slightly less than one-third (29 percent) said they would focus on marketing and communication changes while 14 percent plan to focus most of their association’s changes on the technology it deploys. ABF gave these digital members access to a newsletter, a digital version of their magazine and beekeeping-related webinars.

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Reid All About it

MARCH 19, 2021

Two proven tips to increase your newsletter’s open and click rates. Since the implementation of ASU 2016-14 many nonprofits that did not previously have to present a statement of functional expense are required to. Presenters: Kara Campuzano, Founder & CEO, KC Creative Marketing. Quick hits. LaShonda Brenson, Ph.D.,

LMS 370

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Association Adviser

MAY 23, 2018

Each association is unique in their goals, needs, communication platforms, members and legislative functions. Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study. at Naylor Association Solutions. Sometimes, they are. Which articles are most read?

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Achieve

MARCH 10, 2021

So, how can your organization communicate transparency in your giving process and as an organization as a whole? . Be sure to communicate how you’ll keep their data safe. For best practices in personalized marketing, take a look at this. This means that. Implement a secure giving process. payment processing.

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Socious

NOVEMBER 17, 2016

Technology has shifted everything from the way we collect membership dues to the channels we use to communicate with prospects. According to the 2016 Membership Marketing Benchmarking Report released by Marketing General, 49% of membership organizations are growing, and the other 49% are shrinking or remain stagnant.

Membership Management 100

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ISAE

APRIL 4, 2024

This makes it easier to facilitate the stewardship strategies and communications that drive long-term engagement, and it shows donors that their contributions are especially valued. Prior to that, he ran email marketing for President Obama and served as Campaign Director for MoveOn.org.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Reid All About it

JANUARY 6, 2017

The New Jersey Society of CPAs (NJCPA) is using demographic and behavioral data to provide targeted, relevant content – newsletters, website content, and event marketing emails – to their members and community. Email Marketing in 2017: Trends, Data and Best Practices. Hosts: Return Path and American Marketing Association.

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Association Adviser

JULY 16, 2013

Which Tactics Work Best for Email Marketing? Email is still a marketer’s workhorse because it’s relatively cheap and usually the most effective form of marketing at our disposal. A new @ASAE report examines the future of trade shows and identifies five scenarios for what they might look like in 2016.

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Associations Now

MARCH 21, 2017

And unlike other modes of communication, you’re almost assured your text messages will be read. Engaging Volunteers further recommends taking advantage of email newsletters, Facebook ads, and digital incentives to reach donors. Find out how to create a visual social media calendar from the folks at the Content Marketing Institute.

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Association Adviser

JULY 28, 2016

For the fifth consecutive year, the majority of association leaders (68 percent) cited “Inability to Communicate Member Benefits Effectively ” as their second most significant member communication challenge, trailing only information overload (69 percent). Some longstanding tactics and communication channels remain part of the future.

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Velvet Chainsaw

JUNE 29, 2016

More quality options result in a buyer’s market…now and in the years ahead. Here’s what some organizers are asking for and getting: Pre-Event Content Marketing – Customized promotional video or interview, webinar, article contribution for newsletter, blog, podcast or magazine, social channel engagement. What to Look For.

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Association Adviser

MARCH 31, 2017

Your organization already puts so many resources into selecting the right speakers, bringing in quality industry exhibitors, and encouraging attendees to register that it would be a shame for your marketing and communications staff to overlook additional uses for the new and exciting content that your event produces every year.

Content 60

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Higher Logic

SEPTEMBER 15, 2016

It was a good fit and a refreshing experience to complete the redesign in time for the Insight Exchange conference in May 2016. Moving forward, CXPA plans to continue improving back-end data communications for a more seamless member experience throughout both the website and community. CXPA community blogs.

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Associations Now

OCTOBER 28, 2016

In a blog post for Inbound.org , writer Jimmy Daly (the editor of the popular newsletter Swipe File ) talks about a few of the unconventional strategies he uses to form new blog posts. — Wes Trochlil (@westrochlil) October 26, 2016. Struggling to figure out an idea for a blog post? Sometimes you just have to think differently.

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Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

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Associations Now

DECEMBER 16, 2016

Jones announced the creation of a customer experience department to be led by a chief experience officer (CXO), the first such position in the country for a destination marketing organization (DMO). In addition to the name change and a new logo, President and CEO Phillip J.

Dallas 40

Dallas Press Release Newsletter Team 40

Association Adviser

AUGUST 11, 2016

Google has been favoring responsive websites since it recently updated its algorithm in March 2016. Laura Taylor also mentions that “more than half of website visitors and newsletter recipients are viewing digital media on a mobile device, and that percentage is growing rapidly. Do you know if your association’s website is responsive?

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Associations Now

MARCH 15, 2016

“If there’s one thing associations do, it’s produce content,” association marketing pro Scott Oser said during a session on marketing and communications on Sunday at ASAE’s 2016 Great Ideas Conference. — Ernie Smith (@ErnieSmithAN) March 13, 2016. Pick and Choose Your Battles.

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Higher Logic

DECEMBER 22, 2015

He asked our five innovative community managers some tough questions, and they provided real answers. The Kick-Ass Community Managers. Ben Martin , CAE, Online Community Results. James Baumann , Director of Communications & Marketing, The Association of College & University Housing Officers - International (ACUHO).

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Reid All About it

MARCH 13, 2020

Presenters: CEO Joanna Pineda, CTO Maki Kato, and two full-time remote staff: Leah Monica, Director of Marketing, and Maria Lima, Director of Special Projects. – Crisis Communications: Coronavirus Edition. Learn how you can communicate effectively with or without a plan currently in place. Mon 3/16 at 11 a.m.

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Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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