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Top 10 Informz Blog Posts from 2017

Higher Logic

Over the 2017 calendar year, we published 125 awesome blog posts across the spectrum of marketing automation topics. Targeted Revenue Source: Lapsed Member Recruiting [Webinar Recording]. Lapsed members are not a sunk cost, but an opportunity to increase revenue quickly. 2017 Association Email Marketing Benchmark Report.

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3 ways to generate non-dues revenue

Association Success

According to a November 2016 report , revenues from membership dues were down to 45% of total revenue for trade associations and a meager 30% for professional associations. Advances in technology have opened new doors of opportunity to drive non-dues revenue. This combines publicity for your association with non-dues revenue.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Travel costs are rising due to strong demand (led by the leisure sector). Some of these expense increases are due to labor issues, supply chain and pressure to restore revenue by venue owners and cities to at least pre-pandemic levels. As the cost of jet fuel and gasoline increases those costs are borne by the meeting organizer.

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Trends Impacting eLearning Solutions for Associations in 2017

WBT Systems

Predictions for the next big trends in eLearning solutions started appearing before 2017 had even begun. Many of these trends for eLearning solutions will enable associations to take advantage of opportunities prompted by a changing economic, political and social climate in 2017. You don’t have to! So what do you need to know?

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What’s Next? 6 Membership Trends to Watch in 2017

Socious

Now it’s nearly 2017 and a lot has changed. Most families had only a desktop because at that time, laptops cost twice as much. So what does 2017 have in store for those us working in membership and member marketing? 2017 Membership Predictions. In 2017 this will become even more impactful.

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Did You Know? Associations Plan to Rake in More Revenue from Publications, Events and Continuing Ed

Association Adviser

Non-dues revenue is often an essential component of an association’s operating budget, allowing staff to produce high-caliber member communications, events and continuing education programs. Symbiotically, those same operational areas are where association professionals report they want to focus on earning more non-dues revenue this year.

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Wednesday Buzz: Maximize Sponsorship Revenue

Associations Now

Balancing your revenue needs against what sponsors are willing to pay can be complicated. Eventbrite shares a few tips for maximizing revenue. And if your cost for activation is lower than that price, you’ll make money,” he says. — Entrepreneur (@Entrepreneur) May 31, 2017. First, determine market rate.

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