Associations Now

AUGUST 2, 2017

A new analysis by the Center for Responsive Politics and The Hill found that lobbying spending was at a five-year high for the first half of 2017. Many associations and advocacy groups shifted their lobbying strategies to reflect the new political climate. At the same time, the lobbying ranks have shrunk. Groups Shift Spending.

Analysis 59

Analysis Washington Proposal DC 59

Associations Now

APRIL 4, 2017

A new McKinley Marketing Partners report shows that digital marketing hires are on the rise. It’s actually heightened the demand for talented marketers, according to McKinley Marketing Partners’ 2017 Marketing Hiring Trends Report [PDF]. There’s good news for nonprofits in the report as well.

Report 79

Report Marketing Survey Tools 79

.orgSource

MARCH 20, 2023

Unfortunately, despite the hefty price tag, the mechanics are meaningless without the philosophy, strategy, and culture that maximizes those tools. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace.

Leadership 88

Leadership Process LMS Technology 88

.orgSource

OCTOBER 1, 2023

IBM, makers of the chatbot Watson, describes the strategy like this: “Conversational marketing is a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.”

Las Vegas 100

Las Vegas Marketing Software Tools 100

Reid All About it

JUNE 2, 2017

If you can’t make it to AMS Fest in Chicago next week , stay tuned for my reports. Learn why organizations would need to develop registries, the purpose and value of registries for stakeholders, and see examples of existing registries. Event Tech Tribe Unite 2017 (New York). 2017 Key Performance Benchmarks: Email vs. Automation.

Raleigh 150

Raleigh Chicago DC Washington 150

Association Success

OCTOBER 4, 2018

The technological and innovative competition confronting association revenue streams requires a comprehensive strategy – including strong corporate partnerships. Below, they share strategies for sustainability in the face of competition. Creating a comprehensive strategy for your organization is critical.

Revenue 64

Revenue Strategy Case Study Innovation 64

Blue Sky eLearn

NOVEMBER 22, 2017

According to a 2017 ATD Report , 81% of adopters cited this as the most common application. Examples of this include a software developer implementing new code, a lawyer taking on a case with an uncommon argument, or a nurse performing a procedure at the hospital. Reinforce or supplement formal training.

millennials 234

millennials Content Software Conference 234

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. In a typical example, a website visitor provides their email address to the association in exchange for downloadable content—and so the relationship begins. The increasing use of CRM solutions by associations.

LMS 150

LMS System Survey Email Marketing 150

Higher Logic

DECEMBER 7, 2017

Their member engagement and technology strategies are cutting edge, which makes sense—they have a global member base, with over 1,600 organizations comprised of 40,000 individuals spanning 100 countries/territories. For example, Activity Sync revealed AACSB is serving more faculty than they originally thought. About AACSB.

Analysis 252

Analysis United States Member Engagement Strategy 252

Reid All About it

JUNE 23, 2023

The resulting benchmark report shares key trends, benchmarks within six marketing categories (research/analytics, branding/strategy, marketing/SEO, UX design/content, technology and team dynamics)—with breakout benchmarks for associations, and recommendations for increasing your association’s marketing effectiveness. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Higher Logic

MAY 15, 2018

Someone who will work with colleagues and stakeholders to develop goals and a strategy, then implement that strategy. Marketing is the most common owner of online communities, according to the 2017 Business Impact of Online Communities Study. Every business project needs an owner. Often these owners aren’t just single people.

Case Study 149

Case Study Project Cost Team 149

Potomac Core

AUGUST 2, 2018

Following the company purchase, new owners use concrete strategies that improve operations, products, revenues, and market position. Utilizing proactive and innovative strategies will determine whether or not Private Equity Hires Associations, Private Equity Fires Associations. Private Equity Investment is Exploding. Lee Partners.

DC 132

DC Arlington United States Virginia 132

Reid All About it

JUNE 9, 2017

Tue 6/13 at 1 p.m.* – 2017 Membership Marketing Benchmarking Report. Find out about the latest association growth trends revealed in MGI’s 2017 membership marketing benchmarking survey. – How to Report Live from Nonprofit Conferences and Events. 1 CAE credit. Tue 6/13 at 1 p.m. More info/register.

DC 150

DC Marketing System Report 150

WBT Systems

DECEMBER 13, 2016

Which association learning trends will still be important as we move forward into 2017? For example, the top ten blog posts in 2016 were: Why Digital Badges are the Future of Association Education. How To Design a Digital Badge Strategy. Looking Ahead to 2017. What will be the big association learning trends in 2017?

Learning Management System 150

Learning Management System LMS System Certificate 150

Association Adviser

FEBRUARY 26, 2018

Part 4 of our 2017 Association Communications Benchmarking Study series. In Part 3 of our 2017 Association Communications Benchmarking Study series, we told you that different groups of members have different information needs. Acknowledging a challenge is the first step to finding a solution. So good job, you are on your way!

Charlotte 118

Charlotte Indiana Communications millennials 118

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on. percent in 2018.

Content 97

Content Marketing Report Tools 97

Higher Logic

DECEMBER 20, 2016

This, in turn, helps community managers create effective engagement strategies. If you’re curious about past results, check out our 2015 Community Benchmarking Report. Most respondents said they have at least one staff employee dedicated to community management, which is a slight increase from the 2015 report.

Survey 120

Survey Report Strategy Member Experience 120

ISAE

DECEMBER 11, 2023

This doesn’t mean you have to pull reports every day but find a cadence that lets you see changes and trends in your sponsorship program. You’re regularly pulling reports. For example, you can leverage solutions like these to improve efficiency, sourcing, and outcomes: Event management. Regularly pull data points.

Nebraska 52

Nebraska Revenue Software Education 52

Achieve

DECEMBER 22, 2020

If you’re like most nonprofits, you probably started planning your year-end giving strategy months ago. So, we’re going to cover the top tips your team can use to be successful when incorporating Facebook fundraising into your year-end giving strategy: . but this simple strategy can help you overcome it. Being inconsistent is.

North Carolina 98

North Carolina Tips South Carolina Team 98

Blue Sky eLearn

MAY 29, 2018

The second notable study was conducted by Salesforce and reflects data from 2017. In great detail, the report describes the different demographics of podcast listeners. In descending order, the three most listened to genera of podcasts are comedy, education, and news.

millennials 136

millennials America Education Content 136

Associations Now

JANUARY 30, 2020

A new Eventbrite report makes the case for embracing experiential marketing tactics in 2020 to grow your audience and get noticed. Earlier this week, I got a copy of Eventbrite’s Event Trends Report 2020. The report listed four: content marketing, video, public relations, and experiential marketing.

Marketing 103

Marketing Report Maine Survey 103

Associations Now

JULY 16, 2019

Clear guidelines, smart planning, and example-setting by the boss can go a long way toward changing that. According to the most recent State of American Vacation report [PDF] from the U.S. days off in 2017—well below the 20.3-day And maybe most important: The boss should set the example. “If

How To 83

How To Guidelines Examples Team 83

Reid All About it

JUNE 16, 2017

Tue 6/20 at 12 p.m.* – Driving an Innovation Strategy. Explore an orchestrated strategy concentrating on informed leadership, streamlined processes, future facing technology and concierge service can accelerate your movement along the innovation spectrum. Dan Stark, director of product strategy, NimbleUser. 1 CMP credit.

Raleigh 186

Raleigh DC Washington Social Media 186

Reid All About it

JUNE 23, 2017

If you need a DIY approach to analytics, take a look at Debbie King’s advice for creating an analytics strategy and roadmap at the Association Analytics blog. Hack’ several critical behavioral design strategies that support more effective and efficient learning. The Meeting & Event Planners’ Reporting and Analytics Journey.

DC 154

DC Content Education Software 154

Higher Logic

JUNE 26, 2018

A news source recently reported that Microsoft has laid off twelve of its contracted Xbox customer support staff and is replacing them with these volunteers, supposedly in a cost-cutting measure. Isn’t this a great example of community at work? Xbox Ambassadors are Xbox users who volunteer to help other users with their gaming issues.

Cost 120

Cost eBook Library Software 120

Potomac Core

OCTOBER 30, 2018

As Associations ponder their future strategies, the message is clear: Members hire industry advocacy and promotion. For example, the Global Cold Chain Alliance led efforts to achieve a decrease in the number of violations and OSHA fines per inspection. This is helping the Industry position itself with its global customer base.

Industry 164

Industry Analysis Committee Team 164

Association Adviser

MAY 23, 2018

Source: 2017 Association Communications Benchmarking Survey. On the bright side, this is an improvement from the 54 percent who reported the same problem in 2016, but still an increase from the minority of 11 percent of respondents who said this was a major issue for them back in 2011. We don’t need to recreate the wheel each time.

Revenue 69

Revenue Survey Communications Newsletter 69

Higher Logic

OCTOBER 18, 2018

Email is an important component of any modern marketing strategy. In 2017, our clients’ email volume, sent through marketing automation campaigns , increased 110 percent compared to the previous year , so email and marketing automation are closely aligned. But, email marketing on its own can only do so much. What it does, it does…fine.

Email Marketing 159

Email Marketing Marketing Social Media Video 159

Reid All About it

SEPTEMBER 1, 2017

You may want to find out after reading this interesting report from Billhighway about hundreds of calls they made to associations for a market research project. Webinar Benchmarks Report 2017. So, what did I enjoy reading this week… What happens when a membership prospect calls your association? Do you really know?

Content 150

Content Software Project Marketing 150

Associations Now

JUNE 14, 2017

Last week, I attended the millennial conference— MCON 2017 —in Washington, DC. Luckily, millennials say they’re increasing and intensifying their cause-oriented engagement in 2017. That’s according to new research, which was released at MCON by Derrick Feldmann, lead researcher and creator of The Millennial Impact Report [PDF].

millennials 77

millennials New York City Sample New York 77

Associations Now

MAY 15, 2019

Even though organizations rarely select where web ads appear, ads paired with what your members may consider inappropriate content can have a nasty impact on your association’s brand, according to Daniel Avital, chief strategy officer at security and brand-safety firm CHEQ. A study released by CHEQ last October confirms this.

Content 87

Content Examples Industry Report 87

Associations Now

APRIL 6, 2017

A new report from the nonprofit technology company Abila notes that people are always looking for great educational resources—though the growth of outside offerings means they may not rely only on yours. The company says your association might want to work on its education strategy.

millennials 55

millennials Case Study Education Content 55

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. The biggest change is not going on the web until around noon. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Reid All About it

FEBRUARY 17, 2017

I’m happy to report my mornings are more productive now – and I haven’t suffered. – 5 Best Strategies for Successful Membership Growth. Need a fresh approach to association growth in 2017? Top Trends in Experiential Marketing for 2017. The biggest change is not going on the web until around noon. Tue 2/21 at 2 p.m.

Charlotte 150

Charlotte DC Washington Newsletter 150

Associations Now

MAY 19, 2017

For example, at ASAE’s 2017 Annual Meeting & Exposition in Toronto in August, attendees will have the opportunity to support two local organizations : the Toronto Humane Society and the Royal Canadian Legion. A final example, which I stumbled across in Convene magazine , comes from the National Court Reporters Association (NCRA).

Project 59

Project San Diego Chicago Library 59

Achieve

JANUARY 3, 2018

As 2017 comes to a close, it is impossible not to acknowledge in what an important, albeit challenging, time we find ourselves. Women in particular appear to be lifting their voice and becoming more engaged than previously reported. 2017 Millennial Impact Report. Specifically, Phase 1 of the. Who will lead the charge?

millennials 52

millennials North Carolina Indiana United States 52

Association Adviser

JANUARY 29, 2018

Part 3 of our 2017 Association Communications Benchmarking Study series. Our annual Association Communications Benchmarking Study revealed that nearly 50 percent of survey respondents say they have a single strategy for communicating with all members: Why is this bad? Source: 2017 Association Communications Benchmarking Study.

Communications 62

Communications Content Survey Social Media 62