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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. Quick hits. This is so me. 1 CAE credit.

LMS 361
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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. increase in revenue, customers, and employees. increase in revenue, customers, and employees.

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Association Brain Food: 6.23.23

Reid All About it

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CAE credit.

Metro 195
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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. It’s a great way for members to get face time with executives and, if you have four or more people on your leadership team, each executive will only devote an hour of their time every year.

How To 266
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Members Hire Strategic Solutions

Potomac Core

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Grew annual revenue from $300,000 to $12 million.

DC 232
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Solutions Day 2023—Beyond Answers to Insight

.orgSource

Our agenda delivers strategies you can put into practice immediately, along with the creative vision leaders need to succeed in digital markets. Back in 2017, we could see that business was changing. Our research resulted in two books dedicated to positioning executives for success in digital markets. Navigate Industry 4.0

Revenue 88
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Association Marketers Choose Ca$h to Power Membership Marketing

Association Adviser

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 61