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A Letter to My Association Family: Embrace the Pursuit of Non-Dues Revenue!

Association Adviser

To my association family: Generating non-dues revenue (NDR) and increasing those figures year over year for associations is a key responsibility of being a Senior Group Publisher (that’s me!) Source: 2017 Association Communications Benchmarking Survey. Source: 2017 Association Communications Benchmarking Study.

Revenue 69
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2017 Association Cyber Security Best Practices

SilkStart

Whether we like it or not, passwords are a part of our daily lives and the number of nefarious characters trying to get your data in 2017 will grow and threaten association cyber security. . BUILDING AWARENESS WITHIN YOUR ASSOCIATION’S TEAM. When was the last time someone on your team brought up Association Cyber Security?

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Higher Logic Acquires Informz and Real Magnet

Higher Logic

We can’t believe how eventful 2017 has been for Higher Logic. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services. increase in revenue, customers, and employees. We’ve acquired four companies this year, and that growth results in a 3.5X

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Association Brain Food Weekly: 6.25.21

Reid All About it

Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. – Revenue Success from Scratch: One Association’s Story. More info/register.

LMS 361
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Are You Done With Digital Transformation?

.orgSource

The team is using the new analytics software to plan more effective outreach initiatives. Back in 2017, a Wipro study found that one in five executives secretly believed that digital transformation initiatives in their companies were a waste of time. Those statistics were not surprising in 2017. Is there more to accomplish?

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. It’s a great way for members to get face time with executives and, if you have four or more people on your leadership team, each executive will only devote an hour of their time every year.

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Association Brain Food Weekly: 12.2.16

Reid All About it

13 association management experts (including yours truly) make some predictions for 2017 in a new e-book from Aptify. Learn how to increase event revenue by understanding what “hot buttons” brands are looking for when deciding to sponsor events. Learn how to use inbound marketing techniques to drive non-dues revenue.

San Jose 189