Associations Now

OCTOBER 2, 2019

Your brand’s social media network won’t grow if you aren’t engaging with other users. Social media is about—well, being social, right? Social media is a two-way street. Another mistake brands make on social media: using the same messaging across channels.

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Associations Now

AUGUST 20, 2019

Switch up your social media routine and let members take over for a day. Fizzling out on social media inspiration? Let members take the wheel with a social media takeover. “By As for content, Walker says posts can center around virtually anything, from member pro tips to their favorite industry books.

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Reid All About it

JANUARY 4, 2019

The first step to developing a 2019 member engagement plan is looking back at 2018’s engagement metrics. Creating visual content. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance. Host: National Institute for Social Media.

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Achieve

JULY 2, 2019

Recently, I was asked to conduct a social media marketing workshop at Planet Philanthropy (an annual conference for fundraising professionals by. After what felt like hours of agonizing over potential topics, one of my coworkers suggested the idea to discuss common social media mistakes we see our clients making all the time!

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Associations Now

JANUARY 4, 2019

— SmartMeetings (@SmartMeetings) January 3, 2019. Content marketing can drive event awareness and attendance. Social media images must be shareworthy. The post Daily Buzz: Mistakes to Avoid in 2019 appeared first on Associations Now. How to Keep Your Events Safe. With more than 300 mass shootings in the U.S.

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Social Media Strategy Survey Tips 66

Associations Now

FEBRUARY 24, 2020

Also: a look at the most recent changes in the social media landscape. Keeping Up With Social Media Trends. Are you shifting your social conversations yet? "User "User sharing of content via reposts and retweets on Facebook and Twitter declined 18%" via @Forbes [link] #assnchat #nptech #socialmedia.

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Higher Logic

MAY 29, 2020

Member-generated content shows you’re the place to be , while fostering peer-to-peer engagement among your most valuable members. They receive value from their membership through peer-to-peer connections, mentoring, access to experts, exclusive content, and more. Give members a place to learn and find the right content.

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Social Media Tools Member Engagement Revenue 254

MemberClicks

NOVEMBER 16, 2021

While email has been around for decades, it’s still one of the most effective communication channels, even compared to new technologies (we’re looking at you, social media). As of 2019, email marketing boasted a 4,200% return on investment —or $42 in returns for every $1 spent. It also offered a 15.22% conversion rate in 2021.

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Disciple Media

AUGUST 13, 2020

You don’t have to be the next Mark Zuckerberg to create a social media platform these days. This article is your ultimate guide on why you should consider creating your own social media platform and the steps you should take to do it. Why create a social media platform? – e.g. Instagram.

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Associations Now

SEPTEMBER 5, 2019

As content marketing shifts, so do the conversations at industry meetings like Content Marketing World. Instead, brands have embraced content marketing, a multibillion-dollar growth industry that helps organizations succeed in a fragmented media landscape. Inc) September 5, 2019. It’s still the wild west.

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Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Reddit cofounder Alexis Ohanian says we’ve hit “peak social” and users will migrate away from social networks (like Facebook) to more community-focused platforms.

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Chicago DC Content Washington 170

Reid All About it

DECEMBER 21, 2018

B2B content marketing predictions and trends for 2019. Find out how to launch and maintain an email marketing strategy that consistently engages donors and supporters, format web and email content to increase your click-through rate, and integrate social media into your website and email communications. CAE credit.

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Associations Now

FEBRUARY 6, 2020

While spending on social media is rising along with digital ad spend in general, social platforms can sometimes be a tough place to win conversions. One strategy might be to think of social as a venue for soft leads. percent of the media spending pie. In the Smartly.io appeared first on Associations Now.

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Reid All About it

JANUARY 11, 2019

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. I’ve been thinking a lot about #2 given all the disgust with social media platforms and privacy concerns, plus associations have a natural advantage there. Trade Journal Cooperative ).

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Associations Now

AUGUST 5, 2019

When it comes to content strategy, it’s easy to lean on algorithms to make decisions on content presentation—but algorithms aren’t perfect, and they can create content blind spots if you’re not careful. Sometimes, the secret to making a piece of content more useful or appealing to your audience is all about the presentation.

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Content Social Media Examples Tools 74

Associations Now

OCTOBER 2, 2023

Learn how the Professional Convention Management Association has created programs and content designed to attract students and encourage them to remain members. Rollins also recommends using social media when connecting with student members. However, PCMA decided to make membership complimentary for students in 2020. “In

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Reid All About it

APRIL 26, 2019

Some quick hits before we get to next week’s free webinars: How to get more leads from a live event using social media. Marshal Carper, Social Media Examiner ). 3 Keys to Growing Your Organization with Content. Presenter: Tatiana Morand, Content Manager at Wild Apricot. Christopher S. . – 1 CAE credit.

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Associations Now

FEBRUARY 7, 2020

And since social platforms make it easy to share video content, Rosenblum’s videos have become a key part of NAD’s social media strategy.(Here’s Depending on the weight of the topic discussed, many of Rosenblum’s videos go viral on social media. — NAD – Official Site (@NAD1880) October 28, 2019.

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Associations Now

MARCH 18, 2019

If you’re looking to make a big impact with your search engine optimization (SEO) strategy in 2019, don’t simply focus on the optimization that you can get for free. One thing that might be unexpected is that search engine marketing is actually being driven by social media, rather than being used as an alternative to it.

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Survey Social Media Strategy Course 109

Associations Now

JANUARY 7, 2020

In a GrowthZone survey , association professionals ranked member engagement as the top challenge of 2019, higher than recruitment and retention or challenges with communicating member value, attracting young members, or funding. Social media diversification. Sponsored content. How might you use TikTok to engage members?

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Associations Now

JUNE 28, 2019

Also: what Stories shows about your social media strategy. With the end of June upon us, 2019 is officially halfway over—which means it’s time to assess your organization’s progress on its annual goals. Social Media Tips Based on Stories. — Social Media Today (@socialmedia2day) June 28, 2019.

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Associations Now

SEPTEMBER 17, 2019

Employees might not be influencers, but they have influence all the same: Research shows that content shared by employees gets 8 times more engagement on average than content shared through branded channels. — Association Success (@assn_success) September 16, 2019. What Associations Can Learn From Boeing.

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Associations Now

DECEMBER 2, 2019

Be it newsletters, social media posts or website copy, all of your association’s messaging should prompt members to action. A CTA that blends in with the rest of your content is likely to be missed. — GivingTuesday (@GivingTuesday) December 2, 2019. Ready or not, Giving Tuesday 2019 is here. Walker explains.

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Associations Now

AUGUST 30, 2019

For its 2019 Association Communications Benchmarking Report [registration], Naylor got surveys from more than 400 senior leaders representing small, medium, and large organizations in North America. Reflecting this, the level of social media communications declined year over year for the first time since the survey began in 2011.).

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Communications Report Newsletter America 91

Associations Now

AUGUST 13, 2019

What new doors are opened to accomplish those things, with a new social media platform or piece of technology?”. — Leanora Minai (@LeanoraMinai) August 13, 2019. The hits from the 2019 ASAE Annual Meeting & Exposition in Columbus, Ohio, just keep coming. “But instead, try thinking about it as an opportunity.

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GrowthZone

AUGUST 2, 2022

Entries were organized by category — based on the chamber’s annual revenue — and entry type: campaigns, digital content, websites, and print and electronic publications. The campaign had over 2,700 QR code scans and over 87,000 impressions on the chamber’s social sites. Digital Content. Why Join a Chamber?

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Communications Directory Social Media Massachusetts 78

Velvet Chainsaw

OCTOBER 14, 2020

In the February 2019 issue of Convene, I wrote about Why the Sustainability of the Trade-Show Business Model is in Question. Content & Experience – speak at session, track sponsor, keynote sponsor, webinar, Q&A sessions, blog, podcast, etc. Trusted Platform. Recognition in Platform – video or banner ads, SWAG.

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Revenue Leadership Social Media Price 127

Association Success

SEPTEMBER 28, 2020

Scalable content. A December 2019 study found that 54 percent of consumers welcome text messages about promotions from businesses. Embrace opportunities to distribute content at scale. How does your organization publish content? But these traditional methods fall short when it comes to distributing content.

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Technology Newsletter Content Tools 78

Associations Now

AUGUST 26, 2019

Rachel Strella from Social Media Today shares a few questions to consider before launching an online community: Are you willing to put in the work? There’s a difference between posting content and cultivating a community,” she says. What’s worse than posting salesy content without engaging your community? Anxious at work?

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Social Media Content Tips Team 100

Reid All About it

NOVEMBER 30, 2018

Are closed (and secret) Facebook groups the future of social media? Event Tech Trends: What We Learned & How to Evolve in 2019. email and social media). Molly Trerotola , Media & Communications Manager, Give Lively. Elevate Your Association: Tech Trends to Follow in 2019. Jeffrey Cufaude ).

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Innovation Technology DC Tips 191

Reid All About it

MAY 17, 2019

Tim Parsons, head of story, brand strategy, and partnerships at 5:00 Films and Media. Event Trends 2019 – Live From IMEX. Social Media TNT: How to Use Technology + Trust to Mobilize What Matters. Learn how social media, story, and trust are connected. Wed 5/22 at 10 a.m. 1 CMP credit. 1 CAE credit.

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Associations Now

DECEMBER 9, 2019

A new report from magazine industry group MPA shows that even as declines in audience happen with older mediums, mobile, social media, and digital video are paying off in a big way for magazine publishers. In almost all the opportunities we analyzed, magazine media brands were superior or equal to non-magazine brands.”.

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Report Social Media Video Review 94

Associations Now

AUGUST 1, 2019

Research shows that developing a conference legacy is about more than logistics: Content matters, too. Hosting a one-off meeting is one thing, but establishing a legacy for a conference requires a different type of planning, especially when it comes to meeting content. — Higher Logic (@HigherLogic) August 1, 2019.

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How To Recruiting Recruitment Analysis 57

Associations Now

JULY 2, 2019

The “ United in Possibilities ” campaign, which won a 2019 ASAE Gold Circle Award in the membership recruitment campaign category, launched first in AOA’s Georgia and Minnesota chapters. We drew students in using content that was most useful to them,” Schneider says. Social media advertising.

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Recruiting Recruitment Minnesota Georgia 86

Associations Now

DECEMBER 4, 2019

From social media to technical debt, a lot of smart thoughts on tech came out of DC this week. Also: why you should Marie Kondo your content. Among them: Social media has shifted the power dynamics between organizations and individuals. Is It Time for a Content Cleanout? Let us know in the comments below.

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Maryland Social Media DC Content 55

Associations Now

OCTOBER 10, 2019

Give new members short, high-value content that takes little time to absorb. Your first communications with new members should link to short-form content that’s high in value and easily understood, Kaiser says. Once you have them hooked, you can ease them into your long-form content. “In Want to keep your attendees energized?

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Social Media Content Examples Communications 84

Associations Now

AUGUST 21, 2019

Also: how to refine content in 2020. Content Tips for 2020. — Content Marketing Institute (@CMIContent) August 21, 2019. Your association has a blog, it produces content, and it does it well. Understanding the purpose behind your content. It’s no secret that social media is key to event marketing.

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