Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. How does each one of these drive more revenue? As an organization, how are you communicating with your customers?

Software 159

Software Revenue Communications Team 159

Velvet Chainsaw

DECEMBER 11, 2019

If your conference is like most, sponsorship revenue is underperforming. There are two benchmarks we like to use to identify healthy conference revenue business models: Industry revenue — 30 percent or more of a conference’s total revenue should come from the combination of sponsor, exhibit and advertising revenue.

Revenue 72

Revenue How To Discount Price 72

Velvet Chainsaw

OCTOBER 26, 2023

The bad news is that full year performance for 2023 participation and revenues is expected to be 9.5% below 2019. The good news is that 2024 is expected to eclipse 2019 results by 3.6%. For most business event professionals, rebuilding attendance and overall revenue is priority one. One can only hope!)

Revenue 106

Revenue Cost Innovation Price 106

Ewald Consulting

JANUARY 11, 2022

Here’s why you need to keep up with those changes… Traditionally, many associations rely on revenue from at least one major conference or event each year. And maybe that cut it in 2019, but post-pandemic? That means fewer in-person conferences and, potentially, reduced revenue for your association. Not a chance.

Revenue 52

Revenue Strategy Certificate Class 52

Higher Logic

MAY 28, 2020

They joined us to share why they began their communities, and the benefits they believe community will create for their customers and their organization. We’re sharing those big ways a branded community benefits your customers and your organization. Communities Grow Customer Retention.

eBook 250

eBook Software Maine Products 250

Association Success

APRIL 1, 2019

In his book The Open Garden Organization: A Blueprint for Associations in the Digital Age , Amith Nagarajan aims to create a movement that modernizes the philosophies and practices of associations to drive progress forward within their organizations, and change the way people outside the industry views it.

Software 113

Software Newsletter Association Software Maine 113

Association Success

JANUARY 14, 2019

Professionals have an ecology of continuing education options which is highly disruptive to any organization hoping to be a one-stop-shop or the premiere source of xyz. Partnership opportunities that result in passive revenue streams. Competitive Advantage will hit bookstores October 1, 2019.

Education 82

Education America Price Strategy 82

Velvet Chainsaw

MARCH 15, 2023

The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Unless you plan events for a booming industry, your reality working for professional and trade associations is that revenue from your 2022 and 2023 meetings is 15 percent (or more) lower than 2019.

Event Planning 98

Event Planning Cost Revenue Conference 98

AssociationChat

APRIL 6, 2020

ASAE is a membership organization of more than 48,000 association executives and industry partners representing 7,400 organizations. Fortunately, there are a couple of avenues Congress has provided for associations to obtain assistance in these difficult times, but we need more,” said ASAE President and CEO Susan Robertson, CAE.

Organization 80

Organization Revenue Washington Review 80

Associations Now

MARCH 1, 2019

Engagement might be the top priority of a membership portal, but it can generate revenue from your other offerings too. Your membership portal is the ultimate engagement tool—but it can also help your association generate nondues revenue. “A — Personify (@Personifycorp) February 26, 2019.

Revenue 72

Revenue millennials Certificate Team 72

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. Cyber Security 2019: Navigating the Changing Privacy and Data Security Landscape (Washington DC Idea Swap). More info/register. More info/register.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

JANUARY 11, 2019

I also like perusing posts on 2019 trends. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Learn how your organization can make the most of the donation and discount programs for hardware, software, cloud applications, and services available to eligible organizations.

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

JUNE 21, 2019

This methodology helps you identify and solve the problems that are costing your organization revenue, attention, engagement, time, and/or relevance. Organizer: ASAE Technology Professionals Council. 2019 eLearning Hype Curve Predictions: Midyear Update. But for 2019, we came armed with data. 1 CAE credit.

Los Angeles 186

Los Angeles DC Washington Phoenix 186

Reid All About it

DECEMBER 14, 2018

Protech Associates published their definitive list of association blogs to follow in 2019. Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? 14 best content marketing newsletters for 2019. Also tickled to see two of my clients on there too.

Vermont 285

Vermont DC Washington Education 285

Velvet Chainsaw

FEBRUARY 1, 2024

Conversely, sponsorship revenue is back to pre-pandemic levels and has upside potential. If your sponsorship menu and prospectus look similar to 2019, a refresh can help you seize this growth opportunity. The first two steps are critical for organizing your sponsor data for analysis. Itemize your inventory.

Price 59

Price Analysis Leadership Revenue 59

GrowthZone

FEBRUARY 23, 2021

This year’s report contains specific data on association value proposition recognition, COVID’s impact on organizations’ operating status, 2021 revenue trends predictions, and more. The report also highlights: Top non-dues revenue sources. GrowthZone recently released the 2021 Association Industry Survey results.

Survey 88

Survey Industry Revenue Report 88

Association Adviser

APRIL 26, 2018

This month, we asked our readers which source of non-dues revenue they plan to improve this year. The results were somewhat similar to those when we asked this question in previous years: Half of respondents cited continuing education as their primary non-dues revenue focus. We’re almost halfway through 2018.

Revenue 60

Revenue Education Directory Newsletter 60

Higher Logic

MAY 6, 2020

These are some of the most tenacious challenges that organizations face today, making these findings particularly encouraging and exciting.”. Benefits from the community trickle down to increase satisfaction, revenue, and help grow entire businesses. Imperva, a SaaS-based cyber security company, launched their community in 2019.

eBook 218

eBook Revenue Innovation Team 218

Reid All About it

JANUARY 25, 2019

Some quick hits before we get to the list of next week’s free webinars: More calendar talk: why your association should use a content calendar in 2019. Let’s start 2019 with a discussion around your digital strategy. For many organizations, the culprit is not telling the right stories to motivate your target audience.

Chicago 170

Chicago DC Content Washington 170

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. IT needs to understand the business of the organization. They don't just talk the talk.

Conference 58

Conference Sample Strategy Technology 58

Reid All About it

NOVEMBER 29, 2019

The March/April 2019 issue of Cook’s Illustrated has the recipe. Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Organizer: ASAE Greater Washington / National Capital Community. Organizer: ASAE Small Staff Association Professionals Community. 1 CAE credit.

West Virginia 360

West Virginia Washington DC Revenue 360

Velvet Chainsaw

AUGUST 27, 2020

At the time, we stated, “Hotels and the entire events supply chain need to understand that we won’t fully recover until we help conference and show organizers regain their top-line attendance and revenue.”. conference organizers going out of business. What advice can you share for organizers or their suppliers?

Revenue 98

Revenue Price Conference Cost 98

Reid All About it

DECEMBER 7, 2018

Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Remote technicians now can resolve nearly any day-to-day technical problem, so nonprofit organizations can focus on their mission activities and not technical emergencies.

Washington 186

Washington DC Library Tips 186

Velvet Chainsaw

JUNE 15, 2022

In my experience, most large conferences this year are realizing about 80 percent of their 2019 revenue performance. For some of the major annual meetings we’re tracking, sponsorship revenue has been a bright spot when compared to exhibit revenue performance. Giving sponsors more stage time, for example, could backfire.

Price 98

Price Tips Conference Cost 98

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Blended Learning Discount 53

GrowthZone

APRIL 20, 2021

United States average: $31,133 (2019, US Census Bureau). When your organization offers an audience to a potential sponsor that only includes: Employed persons. Kyle Sexton is the founder of ChamberThink Strategies and publisher of Chamber Today , done-for-you content for chambers and economic development organizations.

United States 148

United States Revenue Maine Content 148

Delcor

FEBRUARY 15, 2019

The SmartTech Conference is custom-built for association professionals looking to use technology and data more efficiently to increase revenue, drive membership, and adapt to today’s changing business environment.” – Association Forum. IT needs to understand the business of the organization. They don't just talk the talk.

Conference 45

Conference Sample Strategy Technology 45

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance. Staying Relevant.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Velvet Chainsaw

OCTOBER 14, 2020

Nearly every conference and trade show professional is searching for that perfect virtual platform or pricing model for replacing lost expo revenue. Virtual expos will never be able to come close to replacing the revenue generated from your face-to-face expo. I’ve got bad news for you. Here’s some of our learnings: 1. Corporate Booth.

Revenue 127

Revenue Leadership Social Media Price 127

Reid All About it

JULY 24, 2020

It’s “a planning method that helps people and organizations figure out how to create their preferred future.” Although Elizabeth Merritt wrote this article for the museum community in 2019, it’s applicable to the association community in 2020. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

APRIL 28, 2023

Three Things Organizations Must Do to Stay Safe with ChatGPT Who isn’t using ChatGPT, Bing AI and Bard these days? In this livestream, we’ll be talking about what you and your organization must understand to safely use these amazingly powerful tools. Host: Professionals for Association Revenue Wed 5/3 at 11 a.m.

DC 205

DC Recruiting Recruitment Washington 205

Associations Now

MARCH 26, 2020

trillion COVID-19 economic relief package that passed the Senate late Wednesday night lacks adequate aid for revenue-stricken associations. ASAE President and CEO Susan Robertson, CAE, said the organization will continue to press Congress to address the community’s needs in the next relief package that will be negotiated in the weeks ahead.

Revenue 131

Revenue Course Organization 131

Potomac Core

FEBRUARY 11, 2019

Boards and their CEOs aren’t interested in hemorrhaging balance sheets that come from dues losses and shrinking Trade Show revenues. Regardless of the economic climate, organizations are committed to keeping their organizations relevant. Donna Orem. The Association is led by its President Donna Orem. Melissa Hockstad.

Survey 158

Survey Revenue United States Committee 158

.orgSource

FEBRUARY 21, 2023

When you are considering an update, it’s also a good time to take the temperature of trust in your organization. If your members experience a shift in their professional direction, adjusting the organization’s purpose is critical to keep pace. Since that decision, Netflix’s revenue has tripled.

Revenue 88

Revenue Guidelines Review Education 88

Associations Now

AUGUST 14, 2023

When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value. Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment.

Content 98

Content Video Resources Team 98

Higher Logic

FEBRUARY 4, 2020

Naylor’s 2019 Association Communications Benchmarking report is full of so many insightful nuggets that it’s worth reading the full assessment, but here we’ll cover 10 stats from the report : #1. “For 1 communication challenge for associations—more than two-thirds of respondents (70%) cited it as a “significant” challenge in 2019.”.

Communications 287

Communications Tips Content Tools 287

Associations Now

APRIL 2, 2020

trillion bill that provides relief for individuals, small businesses, corporations, hospitals, state and local governments, and 501(c)(3) nonprofit groups, but does little to assist trade and professional associations experiencing severe revenue losses during the current crisis.

Revenue 89

Revenue Cost Organization 89