Association Analytics
JUNE 17, 2021
Similarly, analyzing your event data from many angles can lead to a major impact on revenue. For example, people who attend your Annual Meeting may not overlap with the same group that attends your Technology conference. For example, in 2020, when everything was remote, did your attendance spike because people could attend virtually?
Velvet Chainsaw
APRIL 14, 2021
One of our early — and still applicable — recommendations was for conference organizers to communicate and publish the date when they expect to make the decision for their in-person conference. Over the summer and the fall of 2020, most organizations were able to make decisions six months out without incurring liability.
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Protech
OCTOBER 6, 2020
Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Virtual events, and the data analytics that come with it, are changing that for the better. .
SBI
FEBRUARY 3, 2021
Considering all of the challenges and hardship that came in 2020, you might question our decision to want to look back on it. Now, 2020 is over and we can exhale a small sigh of relief. As the largest revenue-generating program for IOA, canceling courses resulted in a significant loss of funds.
Velvet Chainsaw
APRIL 5, 2022
Before March of 2020, pacing data was a useful tool for predicting final attendance and revenue. On average, associations are anticipating 2022 registration and revenue will be about 20 percent below pre-pandemic levels. To do this, analyze what percentage of registration revenue you historically averaged each week.
Association Analytics
APRIL 4, 2022
Most of the associations we have spoken with are returning to in-person meetings and conferences in 2022. If you learn that a free conference didn’t encourage the new segments to engage more it might not be worth it to continue hosting these virtual events. Tip #3: Find new revenue opportunities. Don’t forget to look at costs.
Reid All About it
OCTOBER 30, 2020
WBT Systems explains how virtual conference session recordings can serve as a launchpad for an association’s online learning portfolio. Many members are struggling financially because they’ve been laid off, had their budget cut, or suffered revenue losses. by Adrian Segar, Conferences That Work, part 1 and part 2 ).
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