MemberClicks

OCTOBER 6, 2022

Build member personas to encapsulate the kinds of person you’re targeting—then tailor your communications and marketing to resonate with that audience. Send an email newsletter regularly to share news, any exciting events on your calendar, and links or content that is relevant to your members and industry. Membership marketing.

Membership Management 52

Membership Management Software Social Media Recruiting 52

Associations Now

MARCH 12, 2024

The 2023 Association Email Benchmark Report , published last month by the technology firm Higher Logic, highlighted the virtues of sophisticated email marketing. Automated marketing campaign messages had higher open rates than individual emails—39 to 36 percent, according to the report.

Report 59

Report United States Analysis Email Marketing 59

Membersuite

FEBRUARY 21, 2023

Perpetual membership marketing. Your marketing work never really ends. Per Marketing General Inc.’s s (MGI) 2022 Membership Marketing Benchmarking Report , 34% of associations said members did not renew because they forgot, that’s up from 29% of them in 2021. Is everyone more distracted and forgetful now?

How To 106

How To Newsletter Member Engagement Review 106

EventMobi: Association Events

JUNE 26, 2023

According to the 2022 Membership Marketing Benchmarking Report , 52% of associations believe a lack of engagement is the top reason members don’t renew. Choosing when your renewal efforts begin and end, how to frame your messaging, and what marketing channel you’ll use can make all the difference in your retention rates.

Member Engagement 130

Member Engagement Strategy Software Social Media 130

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Host: UST Education Speaker: Brianne Wheeler, Director of Marketing at PropFuel Tue 5/9 at 12 p.m. 1 CAE credit. More info/register. 1 CAE credit. 1 CAE credit. More info/register. More info/register.

Chicago 205

Chicago Education Certificate Revenue 205

Association Analytics

JANUARY 5, 2023

As we head into 2023 with excitement and enthusiasm, we reflect back fondly on 2022 as a year of important and successful investments from Association Analytics (A2) to the association community covering everything from analytics webinars, industry partnerships, evolving product features, great employees and significant focus on customer success.

Atlanta 320

Atlanta Nashville Newsletter Products 320

Membersuite

JANUARY 10, 2023

Already rerouting deliveries when storms or strikes interrupt supply chains, curating newsletters, and helping people write marketing copy, design logos, and do homework. The Economist’s word of 2022 is “hybrid work” because “it will reshape cities, careers, family life, and free time.” How might your association use AI tools?

Directory 143

Directory Social Media Tools Revenue 143

GrowthZone

DECEMBER 20, 2022

This Striving for Success blog post features excerpts from our 2022 Real Estate Success Competition entries. We have improved member engagement in our now, more virtual world, by utilizing the Marketing Automation module with a targeted workflow aimed at new members. – the list goes on…will all be in ONE PLACE! Run event reports.

Software 78

Software Member Engagement Process Committee 78

EventMobi: Association Events

SEPTEMBER 21, 2023

Acquiring new members comes with upfront costs, especially those tied to marketing. How to Increase Membership Retention According to the 2022 Membership Marketing Benchmark Report , the median membership renewal rate currently sits at around 84%. Market like a pro.

Strategy 130

Strategy Software Social Media Discount 130

Higher Logic

OCTOBER 24, 2018

Did you know that the number of emails sent per day is projected to grow to 333 billion by the year 2022? Email Marketing is Not Dead: Design and Automate Accordingly. Leveraging email marketing and marketing automation to gain the holy grail of engagement requires a variety of skills, and email design is among them.

Tips 89

Tips Email Marketing Newsletter Content 89

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Would you like to subscribe to this newsletter? Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin. Ed Salvato, LGBTQ marketing specialist.

LMS 361

LMS Revenue Tips America 361

Membership Marketing

OCTOBER 27, 2021

Data collected over the years from the Membership Marketing Benchmarking Report shows the frequency of dues increases has remained remarkably stable over the past decade. With the current level of inflation, 2022 may be one of the easiest years to justify a dues increase. How often do associations raise dues?

Price 52

Price Revenue Newsletter Cost 52

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? .* – Mindful Networking. The Future of the Event Industry Summit 2022.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

FEBRUARY 4, 2022

Alona Shalieieva, Content Marketing Institute ). Fri 2/4 at 9:30 a.m.* – State of the Association Job Market (NYSAE Engagement Lounge). Whether you are looking to hire new staff or are in the market for a new position, it’s important to know what to expect in 2022. Hear about the state of the association job market.

Content 39

Content Education Recruiting Recruitment 39

Reid All About it

MAY 6, 2022

We’ll follow that with an AMA (Ask Me Anything) session and wrap up with interactive working groups around the biggest data problems facing us in 2022, including suggested ways to overcome them and take the next step in your data journey. 2022 Tech Trends Report Briefing: Work, Culture and Play. Location: Arlington VA. 1 CAE credit.

Arlington 39

Arlington Project Newsletter Revenue 39

Reid All About it

NOVEMBER 4, 2022

Industry marketing inspiration. I have not seen either of these series, but I can see how they’d be content marketing inspiration for associations. Emily Kramer at the MKT1 Newsletter says your content will achieve its goals and make a greater impact if you plan its distribution upfront—and she explains exactly how to do that.

Arlington 39

Arlington Technology Case Study Revenue 39

Reid All About it

MARCH 11, 2022

Amy Showalter, ASAE Government Relations and Advocacy Professionals Advisory Council member and author of ASAE’s Creating and Managing an Association Government Relations Program , is asking associations to contribute to the 2022 Grassroots Influence Pulse study. In 2022, we are trying something new! Sat 3/12 at 10 a.m.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

JANUARY 27, 2023

Granted, because of their job, some aren’t your target market, but many are. We rounded out 2022 with a small meet-up in DC and want to keep the momentum going with a networking meet-up in Reston, VA. I know how frustrating it is when your association is only connected with a small percentage of employees at member companies.

Learning Management System 41

Learning Management System Education Committee System 41

Reid All About it

AUGUST 19, 2022

Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Conference Sustainability: Should You Be Prioritising It in 2022? Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. 15 Ways to Optimize Your Newsletter.

Technology 43

Technology Software Cost Products 43

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Hero worship. Morning Coffee with BAE Start your day with a casual coffee chat on Zoom with your favorite people. More info/register. 1 CAE credit. . More info/register.

LMS 40

LMS Video Technology Revenue 40

EventMobi: Association Events

NOVEMBER 9, 2023

Welcome email According to the 2022 Membership Marketing Benchmarking Report , 79% of associations use welcome emails in their onboarding. Similarly, welcoming new members in your monthly newsletter helps existing members get to know your latest recruits, forming connections between new and longtime members.

Member Engagement 130

Member Engagement Social Media Software Newsletter 130

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Closing clients.

Video 52

Video Marketing Strategy New Jersey 52

Reid All About it

JANUARY 6, 2023

For my marketing friends and clients, enjoy these ten content ideation methods for busy content teams. Online communities give every association an always-accessible presence, moving ahead of magazines or newsletters as the most valued member benefit. Politicians in all branches of the government need to wise up. Quick hits.

Revenue 42

Revenue North Carolina Education System 42

Velvet Chainsaw

OCTOBER 14, 2021

If marketing budgets intended for show participation in 2020 or 2021 were reallocated, or not spent, will corporations recall the good days and include your show in the 2022 marketing budget? This means that exhibiting companies have not allocated and spent their marketing dollars on live expos for nearly two budget years.

Revenue 59

Revenue Newsletter Social Media Maine 59

Achieve

JULY 14, 2022

Email is a tried-and-true marketing tool in the mission-driven sector. The best part: Email marketing is inexpensive and likely to result in a high return on investment (ROI). . Email Newsletters. Email Newsletters. An email newsletter sends important information, such as news and updates, to a list of subscribers.

Newsletter 52

Newsletter Email Marketing Video Cost 52

Reid All About it

SEPTEMBER 30, 2022

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Newsletter engagement. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers.

Blended Learning 41

Blended Learning Software Education Marketing 41

AssociationChat

JUNE 28, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Negative rates?

United States 59

United States New York Conference Seattle 59

AssociationChat

APRIL 15, 2020

They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least. Penn) March 27, 2020 – SUBSCRIBE TO HIS NEWSLETTER! Deflation or inflation? Rising rates? Negative rates?

United States 52

United States New York Conference Seattle 52