Association Adviser

DECEMBER 11, 2015

Visual content reaches an individual’s brain in a quicker and more comprehensible way than text-only information. Your brain is hard-wired to identify and process visual information more efficiently. For more about this topic, click on the headline.

Content 60

Content Communications Process America 60

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JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. Troy Pfeffer, Partnerships Director, Howspace North America. Communicate. Host: Jay Daughtry, Chief Communications Officer/Owner, CQbd. What Communication Competencies Will Association Leaders Need in 2021? More info/register.

Innovation 370

Innovation Communications Education Strategy 370

Aptify

MARCH 4, 2019

of American are members of unions – down from an estimated 30-40% in the 1940s and 1950s. Part of this reduction may well be the changing nature of employment in America – particularly a reduction in manufacturing and traditional labor jobs. You’ve got the software and data collection mechanisms in place for your union members.

Member Engagement 56

Member Engagement America Recruiting Recruitment 56

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NOVEMBER 27, 2020

. – Inclusive Language: The Path to Respectful Content, Connections, & Companies. Theresa Hein, Content Strategy & Localization Lead, Babbel. Kiana Minkie, Marketing Content Specialist, Acrolinx. Patricia Cole, Vice President of Communications, Catholic Charities USA. More info/register. Host: Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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JANUARY 29, 2021

Troy Pfeffer, Partnerships Director, Howspace North America. Communicate. Explore the trends and technologies your association can better monetize and/or innovate with so you can more effectively educate and communicate with your members, constituents, and the public. Communicate. Tue 2/2 at 12 p.m. 8: Innovate.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

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JANUARY 26, 2024

Elevating New Member Engagement How well are your new members joining and engaging in your community? Lead vs Member Scoring: How to Data Mine Effectively What data points should you use to measure member engagement? Why Do Your Members Need Your Association? 1 CAE credit. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

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MAY 22, 2020

The weekly list of free educational events and resources for the association community… New member onboarding. Does your association have a new member onboarding, orientation or welcoming program? Hear about some major considerations for online engagement. More info/register – fee for MPI non-members.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 21, 2023

The Future of Digital Communication Management Explore ways your association can leverage new technologies like AI to enhance overall member experience, optimize communications across multiple platforms, and ultimately increase revenue. Discover innovative approaches to enhance member engagement. 1 CAE credit.

Atlanta 195

Atlanta millennials Price Technology 195

Nimble AMS

MAY 16, 2023

Is your association looking for tips to stay relevant to your younger members? Pew Research defines Gen Z as anyone born after 1996, meaning approximately 68 million Generation Z are living in America. All of your members value ongoing training opportunities, but Gen Z especially appreciates continuing education options.

Recruiting 118

Recruiting Recruitment LMS Tips 118

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SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit.

LMS 266

LMS Revenue Education Strategy 266

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JULY 3, 2020

Forget White Fragility : here are ten books America should be reading about race. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

Montana 221

Montana North Carolina Review Member Engagement 221

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SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Engagement means different things for different members.

Revenue 227

Revenue Survey Education Strategy 227

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FEBRUARY 7, 2020

Quick hits before we get to the list of this week’s free education: If your association has an online community, you’re encouraged to participate in the State of Community Management 2020 survey conducted by The Community Roundtable. A must-read for content marketers: how to create a strategic editorial calendar.

Chicago 243

Chicago Baltimore Education Content 243

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AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. Volunteer training. Generationalism.

Tampa 200

Tampa Revenue Education Content 200

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DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Content calendars. Off-topic Noticing a pervasive disregard for the Constitution

Arlington 266

Arlington Technology Strategy Los Angeles 266

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NOVEMBER 24, 2023

Until around 2010, philosophers couldn’t speak to one another, let alone communicate with the public, says Crispin Sartwell at Los Angeles Review of Books. Learn how to amplify event marketing by way of committed participants, strategically use content to grow the audience, and base marketing and projections on data rather than best guesses.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

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MAY 7, 2021

. – Backstage Pass: Producing Compelling Content that Drives Engagement. How do you create a cohesive content strategy and production plan that guarantees maximum engagement? Audiences have developed new expectations as their level of familiarity and sophistication with virtual communications has grown.

Technology 370

Technology St. Louis Strategy Products 370

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MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. Naylor and Association Adviser’s annual Association Communications Benchmarking Study is now open to association professionals. Content Forum Weekly Community Chat.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

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JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. Member Engagement in 2021: How Associations are Navigating Engagement in the Post-Pandemic Environment. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

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SEPTEMBER 4, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Learn how virtual events can be part of a meaningful data-driven content strategy.

Montana 322

Montana LMS Revenue Recruiting 322

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JUNE 12, 2020

He shares too many good points and ideas about communications, virtual events, and sponsorships to discuss here so go read it! Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. CAE credits.

Montana 243

Montana Leadership Tools Innovation 243

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JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Are there any new things to communicate in your contract? Such failures to communicate effectively in the workplace can hinder a career. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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JULY 23, 2021

They suggest tactics for establishing boundaries, such as shut-down rituals, and protocol for meetings and communications. Seven Ideas to Leverage Your Association’s Data to Drive Member Engagement. Virtual events and virtual engagement blow through barriers to access, and the proof is in the numbers. Host: ASAE.

Video 195

Video Technology Content Strategy 195

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MAY 1, 2020

Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Host: Content Forum.

North Carolina 273

North Carolina Revenue Strategy Education 273

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NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. – 10 Secrets for Creating Great Webinar Content. More info/register.

Handbook 237

Handbook Washington eBook DC 237

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APRIL 28, 2023

Impexium suggests member recruitment strategies that will successfully drive your marketing efforts in this very different marketplace. Mercury Creative Group explains why you should have an individual ideal buyer in mind when crafting marketing content—actually, this is a good idea when writing any content. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

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MAY 8, 2020

Find yours on the Feeding America website. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

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APRIL 24, 2020

Despite the uncertainty about face-to-face meetings in the future, according to an Association Laboratory survey ( reported by Associations Now ), only 57% of association leaders said they’re expanding investment in online education, 52% are looking into virtual conferences, and 62% plan on shifting content to a digital platform.

North Carolina 243

North Carolina Survey Strategy Conference 243

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. My YouTube examples don’t quite fit this lofty definition.

Leadership 88

Leadership Social Media Case Study Industry 88

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MARCH 20, 2020

You can find yours on the Feeding America website. Good Morning America, YouTube ). Get answers to any questions you have, from re-purposing content to meet the needs of your learners to translating your on-site experience to an online platform. Crisis Communications Expert Adele Cehrs. Host: Content Forum.

North Carolina 221

North Carolina Technology Strategy Revenue 221

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JUNE 5, 2020

I’ve also started watching this PBS documentary series, Reconstruction: America After the Civil War written and presented by Henry Louis Gates Jr. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Innovation 273

Innovation Conference FAQ Industry 273

Higher Logic

AUGUST 11, 2016

The North American Association of Subway® Franchisees (NAASF) uses online community to advocate for members and solve industry problems for fast food franchises. Franchisees want to communicate with each other and share resources and best practices, but they don't always want franchisors steering those conversations.

America 120

America Software Resources Communications 120

MemberClicks

SEPTEMBER 20, 2023

Examples of professional medical associations include: American Academy of Neurology Radiological Society of North America Illinois Osteopathic Medical Society American Veterinary Medical Association What is a Trade or Business Medical Association? Email Marketing Dues reminders, member communications, welcome emails, and more.

Association Software 52

Association Software Software Organization Certificate 52

GrowthZone

JUNE 25, 2017

The events staff is nagging the communications staff to send just one more email to put some cheeks in seats or satisfy the sponsors’ visibility expectations according to the sponsor agreement. Membership staff want an email that pokes members for leads or reminds members of the upcoming advertising deadline. Crying wolf.

Organization 60

Organization America Cost Member Engagement 60

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APRIL 10, 2020

Because so many associations are quickly converting their in-person conferences to virtual conferences, WBT Systems shares advice on engaging virtual conference attendees with the right kind of content design, networking ideas, and other extracurricular activities. Event communications. Find yours on the Feeding America website.

North Carolina 74

North Carolina Content Montana Social Media 74