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Making Global DEI Work for Everybody

Associations Now

But the conversations that ensue won’t necessarily map to American definitions of inclusion. “In Assuming groups outside North America will immediately conform to a Western view of DEI is setting yourself up for failure. That engagement with different cultures is meaningful even if you’re not working outside of North America.

America 113
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The Evolution of Experience with Marketing Automation

Higher Logic

Okay, you’ve definitely heard that one, and it’s all true. You’re already trying to provide a positive customer or member experience, and maintain strong communications with them. When it comes to your digital marketing communications, the experience you provide needs to evolve as well. Start by looking at what you already do.

Marketing 262
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How a brand new association got 1.3 million to act

Association Success

By definition, independent venues figure things out on their own, and they almost never ask for help. Audrey Fix Shaefer, Director of Communications for the National Independent Venue Association , shared what NIVA has been doing to combat the effects COVID-19 has had on independent venues. We hired Akin Gump , which is the No.

America 114
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Online Community Helps Lupus Patients Find Social Support

Associations Now

The Lupus Foundation of America recently launched an online community where patients and caregivers can share resources, experiences, and insight. In an effort to provide a welcoming space for lupus patients and their loved ones, the Lupus Foundation of America and Inspire recently created a free online community called LupusConnect.

America 88
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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. More info/register. Fri 2/2 at 4 p.m. More info/register.

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Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

My YouTube examples don’t quite fit this lofty definition. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection.

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Industry Initiative Touts The Benefits of Tile

Associations Now

The Tile Council of North America teamed up with other industry groups to answer that question—and to extol tile’s benefits. To inform consumers about the benefits of tile, the Tile Council of North America (TCNA) has launched a marketing and education initiative called Why Tile. The inter-organizational collaboration is key. “We