Association Adviser

JUNE 5, 2017

From the Corner Office: Jeff Wilson, Associated General Contractors of America. Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson, AGC of America. Members join their local AGC of America chapter and become a part of both the chapter and the national AGC organization.

America 61

America Team Puerto Rico Discount 61

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OCTOBER 6, 2023

The weekly list of free educational events and resources for the association community… Industry careers website. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 256

Revenue Certificate Tools Innovation 256

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JUNE 18, 2021

The weekly list of free educational events and resources for the association community…. Billhighway describes the chapter self-assessment exercise used by the Associated General Contractors of America to collect data for chapter benchmarking. Presenters: Dan Meyers, Senior Director and Head of Advocacy, North America, APCO Worldwide.

LMS 369

LMS Certificate America Committee 369

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JUNE 25, 2021

The weekly list of free educational events and resources for the association community…. They describe how the Association General Contractors of America shares this data with its chapters, provides resources to help them improve performance, and supports their growth with chapter leader training and development. Quick hits.

LMS 361

LMS Revenue Tips America 361

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 199

America Michigan Report Education 199

GrowthZone

JANUARY 17, 2023

“The survey results show promise for consistent growth in this industry moving forward,” said John Cook, GrowthZone Senior Vice President of Marketing. Conducted in the fourth quarter of 2022, the survey was sent by email and received responses from 474 chamber professionals across North America. 230 john.cook@growthzone.com.

Survey 78

Survey Industry Revenue America 78

Potomac Core

MARCH 3, 2020

Factors including Coronavirus Disease , supply chain disruptions , political polarization , innovative technologies, cyber threats, trade policy, shifting consumer attitudes, & workforce shortages all complicate markets. Research sets the stage for market focused discussions. Jeff Morgan.

DC 232

DC Arlington Virginia America 232

GrowthZone

JANUARY 17, 2023

It helps us improve our solutions to make their lives easier as they attempt to boost member value, increase productivity, and grow revenue,” said John Cook, GrowthZone Senior Vice President of Marketing. In its 9 th year, the Association Industry Survey Results Report has proven to be a popular association resource year after year.

Survey 78

Survey Industry Revenue Member Engagement 78

EventMobi: Association Events

AUGUST 11, 2023

Resource pages. Access to private resources is a great perk for members, but that doesn’t mean your association website shouldn’t include public resources, too! A public resource page is the perfect place for non-members to preview what your association has to offer. Sponsor placements.

Examples 130

Examples Directory Software Video 130

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JANUARY 26, 2024

The weekly list of free educational events and resources for the association community… Membership. I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Host: Meetings Today Speakers: Tara N. 1 CAE credit.

Survey 256

Survey Project Strategy Education 256

GlowGlobally

JULY 11, 2011

Market & Biz Plan. Largest International Meetings Expo Comes to USA – IMEX America in Las Vegas. Now IMEX is coming to America, and MCI is inviting you to attend as our guest. Please follow this link to apply online to attend as MCI’s guest – IMEX America 2011 Hosted Buyer Program. . Membership.

America 60

America Las Vegas New York City New York 60

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FEBRUARY 2, 2024

The weekly list of free educational events and resources for the association community… Early-career microcredentials. Host: Fridays@4 Speakers: Feborah Dixon, CMP, seasoned meetings professional Grace Dobson, SHRM-SCP, Human Resources Analyst at The City of Frederick Pamela Williams, MS, PHR, Founder and CEO of CorpEx, LLC Mon 2/5 at 8 a.m.

Certificate 266

Certificate Denver South Carolina Project 266

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NOVEMBER 24, 2023

The weekly list of free educational events and resources for the association community… Upcoming association events. Next gen marketing. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. More info/register. 1 CMP credit. More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

NXUnite

NOVEMBER 28, 2023

Aligning Values and Finance: Impact investing allows businesses to align their financial resources with their values and missions, ensuring their investments have a meaningful impact on the world. They won’t just invest capital; they’ll infuse your mission-driven startup with strategic marketing solutions.

Directory 130

Directory Education Software Innovation 130

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NOVEMBER 27, 2020

The weekly list of free educational events and resources for the association community… . . If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

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APRIL 28, 2023

The weekly list of free educational events and resources for the association community… Credentialing programs. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Membership marketing has come a long way since I first started in associations.

DC 205

DC Recruiting Recruitment Washington 205

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JULY 2, 2021

The weekly list of free educational events and resources for the association community…. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. Peer advisory groups.

Technology 370

Technology Strategy System Education 370

ISAE

APRIL 21, 2024

We’ll explore four top tips for promoting your incentive program, starting with how to develop innovative digital marketing strategies. Leverage digital marketing. If your organization wants to level up its marketing efforts, consider working with professionals. Take a collaborative approach. Create a dedicated landing page.

Discount 52

Discount Social Media Examples Strategy 52

Aaron Wolowiec

SEPTEMBER 20, 2016

As I think I’ve mentioned before, I’m a member of Public Relations Society of America , and I’m actively involved in the Central Michigan Chapter of PRSA. But that’s not the case for associations across the board, according to a new benchmark report by Mariner Management and Marketing.

America 100

America Michigan Report Education 100

InternetAssociation

NOVEMBER 5, 2020

Senior Director of Americas Government Relations at eBay. Director of Public Policy, Americas at Amazon. Head of Merchant Marketing at Groupon. John Walsh, Head of Merchant Marketing at Groupon, noted that many of its merchants were moving online for the first time. Founder and CEO of BRIZO Everything Dressing.

South Dakota 98

South Dakota CA America California 98

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APRIL 14, 2023

The weekly list of free educational events and resources for the association community… Extreme brainstorming. Marketing automation. Impexium describes three benefits of marketing automation , a capability you really must have in your association’s tech stack. Abstract/conference management. More info/register. 1 CAE credit.

Leadership 195

Leadership Education Revenue Strategy 195

Reid All About it

MARCH 17, 2017

Now, onto more mundane things… Is inbound marketing still a bit perplexing for you? Aptify shows how associations can use inbound marketing for lead generation and, ultimately, membership recruitment. Tue 3/21 at 12 p.m.* – Maximizing Impact with Minimal Resources. Have no fear. Be careful what you click! Host: ASAE.

DC 150

DC Washington America eBook 150

Aaron Wolowiec

JULY 15, 2014

The ASAE Foundation and MCI Group , a global network of 50-plus offices providing market development services and conference management, just launched a multi-year, multi-phase research project to better understand U.S. In the end, a series of whitepapers and other resources will equip association members with tools to “go global.”.

America 100

America Revenue Strategy Report 100

Multiview

APRIL 21, 2022

As the world recovers and the global economy rebounds from the effects of COVID-19, more markets have re-opened, causing natural gas prices in Europe to soar. Between calls for increased energy security in Europe, inflated gas prices, and growing pressure to reduce global emissions, the demand for renewable energy is greater than ever before.

Price 52

Price America Cost Resources 52

Aaron Wolowiec

MARCH 9, 2015

billion – 37 percent of the total amount spent on contracts – on PR and marketing. By industry sector, energy and natural resources associations were the big spenders. Business associations came in second, spending more than $200 million on public relations, marketing and ad services. 4 in PR spending. That’s where PR can help.

America 100

America Social Media Directory Washington 100

Ngage Management

MAY 20, 2022

Ngage Management has welcomed seven employees to its Okemos-based company in the last five months, expanding its account executives, marketing and communications, events and education, and operations departments. In addition, Lisa brings her strong financial background and passion for human resources to also serve as business administrator.

Michigan 52

Michigan Project America Committee 52

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SEPTEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Because I’m away most of next week at the Non-Dues-A-Palooza conference, Association Brain Food isn’t publishing next Friday, September 8. Gen Z marketing. They describe nine strategies for marketing membership to Gen Z.

Revenue 227

Revenue Survey Education Strategy 227

Reid All About it

JUNE 11, 2021

The weekly list of free educational events and resources for the association community…. WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs.

Certificate 322

Certificate Technology Communications Revenue 322

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SEPTEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Event recordings. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world. Gen Z education.

LMS 266

LMS Revenue Education Strategy 266

WBT Systems

JANUARY 24, 2017

Interestingly, Associations Now , the information resource for association executives from ASAE , has a long-running series of articles called “ Best Benefit Ever “, which highlights what innovative associations are doing from a benefits perspective to attract new members and reward membership renewals.

Certificate 150

Certificate Education millennials Innovation 150

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DECEMBER 1, 2023

The weekly list of free educational events and resources for the association community… Grassroots advocacy. At The Free Press, venture capitalist Katherine Boyle describes how a dynamic vision can win the fight for America , instead of “letting doomsayers, technophobes, and neurotics undermine it from the inside.” 1 CAE credit.

Arlington 266

Arlington Technology Strategy Los Angeles 266

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FEBRUARY 7, 2020

The weekly list of free educational events and resources for the association community… What do you do at the end of a long, stressful day at the office? If so, consider offering wellbeing education and resources , as many medical and legal associations have. Kelsey Raymond, Content Marketing Institute ). Binge watch TV?

Chicago 243

Chicago Baltimore Education Content 243

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DECEMBER 4, 2020

The weekly list of free educational events and resources for the association community…. Tagoras is running a brief survey to determine how organizations offering professional development will focus their time and resources in 2021. Innovative Event Marketing Strategies for 2021. More info/register (fee for MPI non-members).

Blended Learning 300

Blended Learning Revenue Conference Technology 300

.orgSource

AUGUST 28, 2023

But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. So how do you begin to tap this new resource? Be Deliberate Thought leadership is an important top of the funnel marketing tool.

Leadership 88

Leadership Social Media Case Study Industry 88

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AUGUST 27, 2021

The weekly list of free educational events and resources for the association community…. Participants will leave the session with self-care tips and resources that they can easily integrate into conferences, workdays, and everyday lives. – Be a Participant of the World’s Largest Non-Dues Revenue Resource. 1 CMP credit.

Tampa 200

Tampa Revenue Education Content 200

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JANUARY 22, 2021

The weekly list of free educational events and resources for the association community…. His 21 tips to improve your corporate partnership program (with links to additional resources) is the place to start (and return to) if your sponsorship program needs tweaking or overhauling. Marketing Automation & Technology Systems Demo Day.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

OCTOBER 14, 2016

The training industry is a huge enterprise representing approximately $160 billion in North America and over $355 billion globally. What portion of this market do associations claim and should your organization be a part of it? Erin Lee, managing director, marketing, Biotechnology Innovation Organization. More info/register.

North Carolina 150

North Carolina Arlington America Products 150