Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Learn how to conduct a cost analysis to quantify the financial implications of dirty data.

Strategy 276

Strategy Video Technology Innovation 276

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. You have fully penetrated your prospect market.

Innovation 52

Innovation Recruiting Recruitment Discount 52

Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Interactive), and Case Study Showdown. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series). More info/register. Transactions Corp.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. When presenting your case, you’ll want to contrast the bleak status quo with a brighter future. Do a cost-benefit analysis of implementing a new LMS versus staying with the status quo.

LMS 161

LMS How To Learning Management System Project 161

Reid All About it

FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr.

San Diego 370

San Diego Price Strategy Education 370

Disciple Media

FEBRUARY 6, 2024

Whether you are a coach, creator or business, starting a membership site can transform how you engage with your audience and create a recurring revenue stream. The key benefits we repeatedly hear reported are: Stable, recurring revenue: Predictable income streams provide financial stability and facilitate long-term planning.

How To 36

How To Price Analysis Content 36

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Does it matter? The key takeaways What are AI Overview Results?

Content 52

Content System Analysis Resources 52

Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

Course 52

Course Content Strategy Revenue 52

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. 2015. ** 11%. Source: Association Adviser 2015-2016. Tom Greve, EMS World.

Revenue 60

Revenue St. Louis Price Cost 60

WBT Systems

APRIL 10, 2018

If specific market segments are top of mind, use them as an example—for example, young professionals , members who don’t attend in-person events, or chapters. How will it help you respond to and get ahead of market needs and to take advantage of emerging opportunities? Marketing strategy and other organizational strategies.

LMS 166

LMS How To Learning Management System Proposal 166

Reid All About it

NOVEMBER 5, 2021

Lots of good stuff in here for marketers or anyone else who needs to influence behavior for a living. Publications: How are Societies Approaching Innovation and Revenue Diversification? Give a Marketing Team of 3 the Power of 15. Hear about a new way to approach, manage and automate your marketing funnel. Quick hits.

Survey 195

Survey Revenue Price Team 195

Reid All About it

JANUARY 14, 2022

. – Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Hear about the factors that lead to workplace exhaustion, isolation, and even trauma, specifically within the context of the marketing industry. Host: American Marketing Association. More info/register. Tue 1/18 at 1 p.m.

Team 195

Team Technology Certificate Revenue 195

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Reid All About it

JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. The weekly list of free educational events for the association community… It’s that time of year again. The deadline is February 2. . – 1 CAE credit. Location: Alexandria VA. More info/register.

LMS 175

LMS Price Revenue Technology 175

Forj

MAY 25, 2021

Therefore, you rarely invest in add-on CE experiences beyond what’s required of you to maintain licensure, and as a result, contribute little non-dues revenue to your association. However, if your LMS doesn’t make it easy to author new modules and market these new courses, it will be a challenge to release new credits for your members.

LMS 91

LMS Learning Management System Course Case Study 91

Reid All About it

MAY 8, 2020

Bring your own case studies, observations and burning questions to share in this interactive “group therapy” session on the COVID-19 crisis. Gerd De Bruycker, marketing director at Cisco Systems. Case in Point Lessons Learned from a 12-hour GMID Virtual Broadcast (Session 1 of 2). More info/register. Presenters: Kristi C.

North Carolina 221

North Carolina Montana Conference Revenue 221

Nexus Marketing

MAY 31, 2024

SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. SEO is relatively low-cost compared to other marketing channels. Far from it. In that time, we’ve seen tons of SEO trends come and go.

Strategy 52

Strategy Content Marketing Process 52

Forj

APRIL 22, 2021

So, you’ve decided to invest in growing your association’s learning business to provide more value to members and bring in non-dues revenue. A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. That’s great! Environmental Scan.

LMS 172

LMS Course Price Team 172

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Aaron Wolowiec

SEPTEMBER 2, 2014

The resulting gap represents lost opportunities and revenue. Conduct a SWOT analysis. Even conducting a simple SWOT analysis when freshening up your conference plan can really improve implementation. What opportunities exist in your market you can benefit from? During the session we walked through two case studies.

Nashville 100

Nashville Analysis Review Communications 100

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register. More info/register.

Handbook 241

Handbook Washington eBook DC 241

Reid All About it

SEPTEMBER 23, 2016

The right technology can make engaging your members, driving revenue, and targeting key segments easy, when you know how to optimize the data. Presenter: Anna Toon, Abila Product Marketer. Hear case studies illustrating association best practices. Host: Raffa Marketing Group. 1 CAE credit. More info/register.

LMS 150

LMS Case Study Learning Management System Innovation 150

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Reid All About it

MARCH 5, 2021

Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Learn how to leverage visualizations and analytics to better understand the data, mine the right data to improve your member’s experience, and determine a successful ROI on your collection and analysis of member data.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Miami Price 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Non Dues Revenue and Affinity Programs for Members. Labels: new products , Non-Dues Revenue. Marketing services like SEO/SEM 9.

Revenue 40

Revenue Discount Directory Price 40

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Case studies and scenarios: Present real-life scenarios or case studies for analysis. Interactive videos: Use videos with embedded questions or prompts.

Course 36

Course Case Study Social Media Project 36

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

JANUARY 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. A “Good” Response Rate in Membership Marketing. However, real data collected from actual market tests is always the best.

Marketing 40

Marketing Price Analysis Report 40