Membership Marketing

OCTOBER 21, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Case Study: A Thriving Membership Organization. Labels: Corporate Membership Marketing , Growing Membership. Publications.

Case Study 40

Case Study Marketing Price Survey 40

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 259

Education New Hampshire Tips Technology 259

AssociationChat

JUNE 7, 2022

Transformation is Coming in the Association Management System (AMS) Market. Industry analysis. Case studies. Thinking About a New Association Management System? 10 Common Myths Debunked. The Association Chat Knowledge Hub provides instant access to: White papers. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. Learn how to conduct a cost analysis to quantify the financial implications of dirty data. Gen AI, Trust, and Your Marketing Engage with essential questions that will define your relationship with GenAI.

Strategy 276

Strategy Video Technology Innovation 276

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 180

Leadership Content Social Media Sample 180

Membership Marketing

MAY 29, 2024

This article is an edited excerpt from the book Membership Recruitment: How to Grow Recurring Revenue, Reach New Markets, and Advance Your Mission. When I do presentations on the need for innovation, I often share a comparison of Sears and Amazon as a case study. You have fully penetrated your prospect market.

Innovation 52

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Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Learning business. Membership tiers. Newsletters. More info/register.

Chicago 200

Chicago Newsletter Mooc Education 200

Higher Logic

OCTOBER 17, 2019

You can elevate the success of your online community and marketing automation activities by integrating solutions that fuel long-term engagement , like data collection, mobile apps, and volunteer management programs. This century-old association made a commitment to online community and data analysis, embracing new tech along the way.

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Revenue Tools Member Engagement Member Experience 211

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. When presenting your case, you’ll want to contrast the bleak status quo with a brighter future. Do a cost-benefit analysis of implementing a new LMS versus staying with the status quo.

LMS 161

LMS How To Learning Management System Project 161

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Does it matter? The key takeaways What are AI Overview Results?

Content 52

Content System Analysis Resources 52

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Disciple Media

FEBRUARY 6, 2024

In this blog, we will guide you through the process of building a membership site, from deciding whether it is the right fit for you and your business, to selecting the right platform, all the way through to launching and marketing your membership. This allows for more personalized content and marketing strategies.

How To 36

How To Price Analysis Content 36

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Brian Zambotti, Vice President of Sales & Marketing, Digitell, Inc. Remote work models. More info/register.

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Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

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DC Washington Member Engagement Content 293

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. Back to Basics: Using Web Analytics to Drive Your Marketing Campaigns.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Nexus Marketing

MAY 31, 2024

SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. SEO is relatively low-cost compared to other marketing channels. Far from it. In that time, we’ve seen tons of SEO trends come and go.

Strategy 52

Strategy Content Marketing Process 52

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. Rebecca Miller, Senior Manager, Marketing, Splash.

LMS 370

LMS Nashville Strategy Video 370

Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

Course 52

Course Content Strategy Revenue 52

WBT Systems

APRIL 10, 2018

If specific market segments are top of mind, use them as an example—for example, young professionals , members who don’t attend in-person events, or chapters. How will it help you respond to and get ahead of market needs and to take advantage of emerging opportunities? Marketing strategy and other organizational strategies.

LMS 166

LMS How To Learning Management System Proposal 166

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. 1) Carry out a thorough training needs analysis. Incorporate case studies and video testimonials to add legitimacy. The following guest blog post is adapted from a recent blog post by Karla Gutierrez on SHIFT’s e-Learning blog.

Organization 113

Organization Case Study Course Analysis 113

Aaron Wolowiec

SEPTEMBER 2, 2014

Conduct a SWOT analysis. Even conducting a simple SWOT analysis when freshening up your conference plan can really improve implementation. What opportunities exist in your market you can benefit from? During the session we walked through two case studies. Assess competitive strengths and identify weaknesses.

Nashville 100

Nashville Analysis Review Communications 100

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Aaron Wolowiec

JULY 26, 2016

Karla Gutierrez, marketing manager and digital strategist, Aura Interactiva. 1) Carry out a thorough training needs analysis. Incorporate case studies and video testimonials to add legitimacy. The following guest blog post is adapted from a recent blog post by Karla Gutierrez on SHIFT’s e-Learning blog.

Organization 100

Organization Case Study Course Analysis 100

Reid All About it

NOVEMBER 26, 2021

Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Interactive), and Case Study Showdown. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor. More info/register. 1 CAE credit.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

NOVEMBER 11, 2016

Brainstorm ways to start planning for the uncertain future with case studies and best practices from around the globe. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. More info/register. More info/register.

Handbook 241

Handbook Washington eBook DC 241

Reid All About it

SEPTEMBER 23, 2016

Presenter: Anna Toon, Abila Product Marketer. Hear case studies illustrating association best practices. Host: Raffa Marketing Group. These industry experts will share case studies of events like Forbes’ 30 under 30 and IBM Insight as well as the questions you need to ask before every meeting or event.

LMS 150

LMS Case Study Learning Management System Innovation 150

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Reid All About it

AUGUST 5, 2016

Discover the learning trends uncovered in Abila’s Member Engagement Study, strategies to blend continuing education with professional development, and tactics to design attractive credentialing and certification programs. Anna Toon, Product Marketer, Abila. You’ll also receive a curriculum analysis tool. 1 CAE credit.

Case Study 150

Case Study Analysis Certificate Education 150

Forj

APRIL 22, 2021

A consultant can create a roadmap to reach your goals from your eLearning pricing strategy, to the content you’ll provide, to how you’ll market those offerings. Everything that goes into a learning business needs to be supported by staff, technology, and the external market. Assisting with the search for new learning technologies.

LMS 172

LMS Course Price Team 172

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Reid All About it

MARCH 5, 2021

Hear from a panel of ethics experts, association leaders, and advocacy professionals who will discuss the latest front-page developments, explore real-life case studies, review the ‘rules of the road’ for advocacy professionals, and lead a discussion of best practices for navigating ethical challenges during these heightened political times.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

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