Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. Your marketing team constantly talks about the buyer’s journey.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Membersuite

SEPTEMBER 10, 2022

You should reassess your existing membership model to see if it’s still meeting the needs and preferences of your market. It’s a good time to also expand membership to new market segments by offering something different. A trade association’s market has companies of different sizes, budgets, and membership goals. .

Price 135

Price Discount Marketing Newsletter 135

Forj

DECEMBER 19, 2018

Unless the association addresses these changes, members won’t see the value of their membership. One tried-and-tested way to keep members engaged is providing professional development opportunities – either to improve networking avenues for members or to support them in certification exams. Assessment Analysis.

LMS 89

LMS Learning Management System Analysis Certificate 89

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

Technology 370

Technology St. Louis Strategy Products 370

Reid All About it

NOVEMBER 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. The Profitability of an Engaged Workforce: How to Engage, Motivate and Inspire (Keynote Speaker Series). Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Higher Logic

OCTOBER 23, 2018

Marketing General’s 2018 Membership Marketing Benchmark Report revealed fascinating statistics on why members don’t renew their association membership. This is precisely why you can, and should , be addressing these top reasons members aren’t renewing: 37% of associations report l ack of engagement with the organization.

Tools 258

Tools eBook Report Learning Management System 258

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. How to Craft User Journeys to Keep Your Members Engaged.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

DECEMBER 1, 2023

6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year? Host: Certification Network Group Speakers: Alyssa Rulf Fountain, Ph.D., This month’s topics are: member engagement, and holiday cocktails and mocktails.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar.

DC 205

DC Recruiting Recruitment Washington 205

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. 2: Consult with Your Colleagues.

Software 170

Software Leadership Project System 170

Reid All About it

NOVEMBER 11, 2016

Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark. Elisa Pratt, chief global member engagement officer, ASIS International. Kelly Treadway, marketing and social media strategist, EventCurious.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

MARCH 5, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hear about the strategies and tools modern associations are using to supercharge member engagement. Sheri Sesay-Tuffour, CAE, CEO, Pediatric Nursing Certification Board. Director of Client and Market Success, ?rasa.io.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Reid All About it

JUNE 16, 2023

Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Whenever you end a project or a client engagement, you probably do a retrospective analysis. How AI will Impact Digital Marketing in 2023 Description not on website at publication time. More info/register.

Project 195

Project Tools Revenue Metro 195

Associations Now

MARCH 29, 2019

Certifications are in high demand, so now’s a great time to update your association’s application process. Also: your online community engagement checklist. With the increase in demand, now might be the perfect time to evaluate your certification application process. Monitor Online Community Engagement.

Process 51

Process Certificate Review Analysis 51

Reid All About it

MARCH 19, 2021

Learn about the eight different culture markers we measure, what it looks like to break the data down by subgroups, how to spot the cultural patterns that get in the way of results, and our driver analysis tool where you can see what areas of the culture truly drive employee engagement. More info/register (fee for MPI non-members).

LMS 370

LMS Nashville Strategy Video 370

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Hosts: Social27 and Marketing Nice Guys.

Las Vegas 369

Las Vegas Virginia Content Washington 369

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

OCTOBER 16, 2020

By the way, he’s the director of certification and education at the Professional Pricing Society so he knows what he’s talking about. Green beans are all over the farmers market right now. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Virtual conference pricing. 1 CMP credit.

Indiana 221

Indiana Review Education Conference 221

Blue Sky eLearn

JULY 24, 2019

However, with the right software, mindset, and this guide, your event will generate more value and member engagement for your association. Encourage current members to volunteer for events or try and recruit others for you. Focus on your social media marketing strategies. Picking the Right Association Management Software.

Tips 201

Tips Software Recruiting Recruitment 201

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference.

Montana 259

Montana Revenue Case Study Conference 259

Reid All About it

FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Remote work models.

San Diego 370

San Diego Price Strategy Education 370

Association Success

MARCH 12, 2019

Associations traditionally build their organizational structures around products like: membership, events, education, certifications, publications, research, and more. This includes development and maintenance of the organizational strategy and the data, research and analysis used for decision-making. So, what does this look like?

Certificate 109

Certificate Discount Team Content 109

Reid All About it

MARCH 26, 2021

Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Ultimate Member Engagement: The Power of Data-Driven Decision Making. Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. How to Drive Member Engagement with Education.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

AUGUST 27, 2021

Here’s the surprise: even when in-person returns, their members and attendees say they prefer virtual conferences. Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

JULY 9, 2021

Member engagement. Anne McCarthy at Sidecar recaps a panel discussion at SURGE Forward about the new approaches to member engagement taken by associations during the pandemic. The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Makes more sense now.

Rhode Island 195

Rhode Island Technology Strategy Member Engagement 195

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. Quick hits. Guest: Miguel Neves.

Revenue 195

Revenue Technology Innovation Social Media 195

Reid All About it

AUGUST 5, 2016

Discover the learning trends uncovered in Abila’s Member Engagement Study, strategies to blend continuing education with professional development, and tactics to design attractive credentialing and certification programs. Speakers: Amanda Myers, Director of Member Strategy, Abila. Anna Toon, Product Marketer, Abila.

Case Study 150

Case Study Analysis Certificate Education 150

Reid All About it

JANUARY 17, 2020

WBT Systems shares 11 issues that should be on every association’s radar in 2020 and beyond , especially those offering online learning programs, including learner self-reliance, market expansion, competition, learning pathways and more. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Arlington 243

Arlington San Diego San Francisco DC 243

MemberClicks

AUGUST 1, 2023

Include items like your different membership levels , features and services, benefits, and how you’ll engage with members. Marketing Plan – Your marketing plan outlines quarterly goals, metrics for success, and strategies and tactics for reaching your ideal member profile and generating revenue to accomplish your goals in Step 1.

Recruiting 52

Recruiting Recruitment Cost Discount 52

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. Member management: Track user data, including dues requirements and membership status, and view it on a centralized dashboard. An AMS might include the following.

Tools 141

Tools Software System Library 141

Reid All About it

MAY 8, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Gerd De Bruycker, marketing director at Cisco Systems. More info/register.

North Carolina 221

North Carolina Montana Conference Revenue 221

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

JANUARY 13, 2017

It’s that time of year – your chance to participate in the industry’s most comprehensive study on membership marketing. For the ninth year in a row, Marketing General Incorporated (MGI) is conducting its Membership Marketing Benchmarking Survey. Take away tips to enhance your member engagement. More info/register.

San Antonio 150

San Antonio elearning predictions Handbook Denver 150

Reid All About it

OCTOBER 9, 2020

Learn how to take events online in a way that will deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat).

Utah 370

Utah LMS Conference Technology 370

Reid All About it

JUNE 19, 2020

Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement. Most companies use their marketing budgets for sponsorships and partnerships.

Video 221

Video Conference Revenue Industry 221