Higher Logic

JUNE 5, 2020

It’s always filled with insightful analysis on how online communities, both internal and external, are making a difference. It exposes people to new ideas, prompts product and service use, and rapidly surfaces shifting needs.” – The State of Community Management Report 2020. Marketing (45%). Product improvements.

Analysis 272

Analysis Cost eBook Report 272

Association Analytics

MAY 17, 2021

While wrangling all of this data into one place for analysis can be quite the challenge, it’s worth figuring out how to do it. You know that your first-year members have a high hurdle for renewals. At the same time, your analysis might show that members who attend your annual conference have a high renewal rate.

Analysis 192

Analysis Discount Revenue System 192

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising. Have you heard of Connected TV (CTV) advertising ? More info/register. 1 CAE credit.

Education 256

Education New Hampshire Tips Technology 256

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news.

Survey 256

Survey Project Strategy Education 256

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Membership engagement.

Revenue 227

Revenue Survey Education Strategy 227

Nimble AMS

JULY 18, 2023

According to Community Brands research, enhancing the member experience is the top area of focus, and providing personalized experience remains the biggest area associations plan to invest in. Our Nimble AMS product strategy focuses on empowering associations to improve the member experience. Contextual personalization.

Member Experience 131

Member Experience Technology Social Media Software 131

Membersuite

OCTOBER 21, 2022

Since an AMS is at its essence a database, find out what kind of reporting and analysis you can do with the AMS alone, and what you’ll have to rely on other software to do. This option expands your data analysis capabilities and increases your team’s access to reports and dashboards. The Difference Between a Data Warehouse and An AMS.

Analysis 142

Analysis eBook Software Report 142

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

Technology 370

Technology St. Louis Strategy Products 370

Nimble AMS

MAY 10, 2022

According to the Edelman and Linkedin study, 64% of respondents said thought leadership content was a more trustworthy means of determining an organization’s expertise than marketing materials or product sheets. . As a result of your thought leadership efforts, you’ll see an increase in member engagement and retention.

Leadership 181

Leadership Content Social Media Sample 181

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. Impexium explains how your association and members could benefit from offering a tiered membership model. I’m happy to feature it as long as it’s not too product-centric. Learning business. Membership tiers. Newsletters. But do you?

Chicago 200

Chicago Newsletter Mooc Education 200

Reid All About it

DECEMBER 8, 2023

Another advantage of an app: it’s a centralized communication channel to your members, unlike social media platforms your association doesn’t own. Bulletin describes how a member app helps you nurture member engagement. Member retention. Marketing to Gen Z and millennials. More info/register.

Strategy 272

Strategy Video Technology Innovation 272

Reid All About it

JANUARY 18, 2019

They provide an action plan to increase engagement, even if you’re not “in charge” of engagement, along with case studies of organizations that have successfully shifted their cultures. In this competitive talent market, this sounds like a must-read for association execs. A classic marketing mantra (about pricing) is flawed.

DC 293

DC Washington Member Engagement Content 293

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar. 1 CAE credit.

DC 205

DC Recruiting Recruitment Washington 205

Higher Logic

APRIL 4, 2017

How do you prove that the countless hours spent on engagement strategies, increasing discussions, and getting more members to log in, had a larger impact on your business? You show your executive team a regression analysis. What is a Regression Analysis? Demonstrate How Engagement is Impacting Your Business.

How To 168

How To Analysis Software Member Engagement 168

Reid All About it

SEPTEMBER 15, 2023

Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric. Host: MeetingsNet Speaker: Brooke Gracey, Marketing Director, Cvent Tue 9/19 at 2 p.m. – Peter Diamandis ) My summer with Leo Tolstoy and his War and Peace.

LMS 256

LMS Revenue Arlington Education 256

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Case Study 120

Case Study Analysis System Revenue 120

Higher Logic

JUNE 29, 2017

Too late, and you risk overwhelming your employees and dropping the ball on important projects, including delivering value and engaging your audience. That’s especially true for online communities, where results are driven by content, conversations, and programs such as e-Learning, product feedback and development , and mentoring.

Team 196

Team Member Engagement Analysis Revenue 196

Association Analytics

JUNE 21, 2023

8: Your Organization Doesn’t Have KPIs and Metrics Challenge : Without key performance indicators (KPIs) or metrics, your organization is missing out on vital information about your members. Solution : Tidy things up by creating product hierarchies and ensuring the entire team adheres to them. Member engagement is everyone’s job.

Team 319

Team Report Course Proposal 319

Reid All About it

FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

Recruiting 329

Recruiting Recruitment Project Technology 329

Potomac Core

OCTOBER 30, 2018

Offerings that reflect the Industry approach includes advocacy, Industry promotion, consumer boat shows, market research, and a trade show. Outdoor Recreation’s contribution is now regularly reported by the Bureau of Economic Analysis and the Department of Commerce. Export Development – Expanding access to overseas markets.

Industry 164

Industry Analysis Committee Team 164

Reid All About it

MAY 26, 2023

Callum Borchers, Wall Street Journal ) Meet context switching, the number one productivity killer in the workplace, and find out how to overcome it (Danielle Ezell, TechSmith ) Good eats Skip down to the list of free educational events if you prefer takeout. I’m happy to feature it as long as it’s not too product-centric. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

Nimble AMS

APRIL 3, 2022

From helping you create and manage a modern membership experience to supporting order processing, event management, and data analysis, Nimble AMS helps your entire organization. . This means that customers have more routine, predictable, and lower-risk product upgrades in manageable chunks versus major, disruptive, higher risk updates.

Software 130

Software Certificate Technology System 130

Reid All About it

NOVEMBER 24, 2023

Next gen marketing. I’m happy to feature it as long as it’s not too product-centric. As we prepare for 2024, we’ll explore the important macro- and market-level trends that will define the industry for next year and beyond. He says you can’t hope your way out of “these perilous and unforgiving situations.” More info/register.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. I’ll be happy to feature it as long as it’s not too product-centric. Hear about some major considerations for online engagement. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Membersuite

MAY 25, 2021

You can’t use the AMS to track member engagement—volunteering, events, certification/education and purchases. Members can’t update their profiles so you don’t have data on their current position, specialty, career stage or interests. 2: Consult with Your Colleagues. Get ready for an earful. 4: Research Potential Solutions.

Software 170

Software Leadership Project System 170

Reid All About it

DECEMBER 1, 2023

I’m happy to feature it as long as it’s not too product-centric. Do you need to reimagine how to partner with your association’s chapters and member/special interest groups? . Host: MeetingsNet Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Manager, Industry Marketing, Cvent Wed 12/6 at 5 p.m.

Arlington 266

Arlington Technology Strategy Los Angeles 266

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Member engagement. This time, he shares what conservation groups can teach associations about member engagement. I’ll be happy to feature it as long as it’s not too product-centric.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

NOVEMBER 11, 2016

I’ll be happy to feature it as long as it’s not too product-centric. Pam Townley, vice president/cyber – tech product manager, ASAE Business Services, Inc. Join a discussion on the results of the GEI and insights gained by two associations from analysis of their own member and customer data against the global benchmark.

Handbook 237

Handbook Washington eBook DC 237

Reid All About it

JUNE 16, 2023

Don’t let your team get consumed by an obsession with productivity. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. I’m happy to feature it as long as it’s not too product-centric. Team dynamics. Is it a system, a process, a style, a tool, or software?

Project 195

Project Tools Revenue Metro 195

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Reid All About it

NOVEMBER 12, 2021

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

Recruiting 195

Recruiting Recruitment Survey Revenue 195

Reid All About it

NOVEMBER 26, 2021

I’ll be happy to feature it as long as it’s not too product-centric. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. Annie Henderson, Marketing and Communications Manager, ASBO International. Ryan Dohrn, Global Sales and Marketing Advisor.

Newsletter 195

Newsletter Revenue Certificate Leadership 195

GlowGlobally

JANUARY 31, 2014

Is what you consider an exceptional value proposition viewed as relevant and valued by both members and customers in international markets? Does Member Value Translate the Same Globally? Have you ever wondered how your association’s brand is perceived specifically by the international community?

Member Engagement 60

Member Engagement Products America Marketing 60

Reid All About it

DECEMBER 3, 2021

Kat Sullivan, Marketing Solved ). I’ll be happy to feature it as long as it’s not too product-centric. Donna Sanford (moderator), Vice President, Sales & Marketing, Ascend Media. This opportunity is for association professionals to engage in peer-led discussions on topics related to data and analytics. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Forj

DECEMBER 19, 2018

Association members grow and change over time, and their needs grow and change with them. Unless the association addresses these changes, members won’t see the value of their membership. Selecting a software vendor is easy, but it’s looking at the product they’re selling that can get tricky. Assessment Authoring and Analysis.

LMS 89

LMS Learning Management System Analysis Certificate 89

Reid All About it

MAY 8, 2020

I’ll be happy to feature it as long as it’s not too product-centric. Learn how to take events online in a way that is going to deliver high value, create an engaging experience, and preserve the outcomes you were seeking to achieve with your in-person conference. Hear about some major considerations for online engagement.

North Carolina 221

North Carolina Montana Conference Revenue 221

ISAE

SEPTEMBER 14, 2023

Additionally, these revenue streams can even boost member engagement. Offer new paid perks to members like access to exclusive webinars or presentations, courses designed by industry experts, conferences, and more to improve your association’s offerings. But what is the best way to present these offerings to your members?

Revenue 52

Revenue Learning Management System Course eBook 52