Velvet Chainsaw

JUNE 5, 2024

Revenue by Cohort Last year, Fader and his co-authors released a new book, The Customer-Base Audit: The First Step on the Journey to Customer Centricity. This will enable you to analyze and predict future revenue contribution for each cohort. Perform the same analysis using your attendee registration data.

Analysis 59

Analysis Revenue Conference Products 59

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Develop a content marketing funnel.

Course 186

Course Marketing eBook Content 186

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. WBT Systems explains why it might be time for your association to get into the microcredentials business.

LMS 259

LMS Revenue Arlington Education 259

Reid All About it

MAY 12, 2023

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. Current Trends in Policy and Politics Hear the latest quarterly analysis of trends in policy and politics. Learning business.

Chicago 200

Chicago Newsletter Mooc Education 200

MemberClicks

MARCH 18, 2024

Automated systems can help with retention and engagement. This can be done with the help of an automated system that can help survey members to identify what works and what doesn’t when it comes to the membership experience. Decreased staff time to manage memberships. Automated membership data updates.

Analysis 52

Analysis Software Member Engagement System 52

WBT Systems

APRIL 3, 2018

As dysfunctional and frustrating as that old learning management system (LMS) is, your association still relies upon it. What do you need in a system to differentiate your programs? Talk to stakeholders: people (customers and staff) who use the system or who work with data and transactions produced by the system.

LMS 161

LMS How To Learning Management System Project 161

Reid All About it

MARCH 11, 2022

WBT Systems describes the barriers to virtual attendee attention and suggests solutions for keeping your attendees engaged. Geez, it looks like they have A LOT to teach, especially in the editorial and revenue partnership departments. Your marketing team constantly talks about the buyer’s journey. Member engagement. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

Reid All About it

MAY 26, 2023

WBT Systems shares strategies for convincing people to commit time to their own professional development. educational system—”still designed for an Industrial Revolution-era world,” not an AI-empowered one. Good intentions are nice, but they mean nothing if they don’t turn into action. 501Works acquires ReviewMyAMS. 1 CMP credit.

Technology 195

Technology Education Arkansas Leadership 195

Reid All About it

APRIL 28, 2023

Before developing a certification exam or any type of education program or pathway focused on a specific job role, you must do a job analysis. WBT Systems explains what’s involved and what associations need to know about using a job analysis to design and market programs. Member recruitment. Audience avatar.

DC 206

DC Recruiting Recruitment Washington 206

Reid All About it

NOVEMBER 27, 2020

If your board (or C-suite) hasn’t accepted the fact that your association must offer online education to your members and market, then you’ll want to read this post from WBT Systems. Governance System Redesign: Designing the Change Process (ASAE DC Ideas Swap). Kiana Minkie, Marketing Content Specialist, Acrolinx.

Las Vegas 369

Las Vegas Virginia Content Washington 369

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

DECEMBER 3, 2021

WBT Systems describes how IAPMO developed online courses that plumbers need to maintain licensing or transition into less physically demanding roles. Kat Sullivan, Marketing Solved ). 5 Digital Non-Dues Revenue Models That Work for Both Members AND Sponsors. Using Event Media to Drive Revenue for Your Meeting. Quick hits.

Revenue 195

Revenue Technology Innovation Social Media 195

Higher Logic

AUGUST 14, 2018

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. Both organizations got to work consolidating ASAE’s data from all the different systems.

Case Study 120

Case Study Analysis System Revenue 120

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Scott Fitzgerald ChatGPT. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? They stay on top of online learning trends and are familiar with learning systems and other association technology. How LMS Consultants Help with Requirements Analysis.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

Nexus Marketing

MAY 17, 2024

Big-picture analysis How are we adapting our approach? If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Does it matter? The key takeaways What are AI Overview Results?

Content 52

Content System Analysis Resources 52

Reid All About it

OCTOBER 23, 2020

WBT Systems explains how to become the corporate training partner for your member companies. orgSource conducted a survey to assess the impact of the pandemic and discovered a disconnect between current association strategies and market realities. B2B content marketing report: benchmarks, budgets, trends, and COVID-19 response.

Revenue 300

Revenue Review Content Strategy 300

Reid All About it

JUNE 16, 2023

WBT Systems explains what associations need to know about launching a podcast and how a podcast can contribute to the success of your professional development programs. Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. Event planning. Don’t give that up!

Project 195

Project Tools Revenue Metro 195

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. Thinking About a New Association Management System? Industry analysis. The Top 6 Reasons to Join an Association. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 259

Survey Project Strategy Education 259

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your marketing automation software triggers a new member welcome campaign. If all three pieces of software are talking to each other (AMS, online community, marketing automation), it means BIG THINGS. It all makes the wheel turn. Results improve!

Software 159

Software Illinois Revenue Member Experience 159

Reid All About it

NOVEMBER 26, 2021

WBT Systems offers a primer on ADDIE , one of the most popular instructional design models. Marketers plan to produce more digital assets in 2022 than any other year. Host: American Marketing Association. How Associations Can Tap a New Source of Non-Dues Revenue in Corporations (Non Dues-a-Palooza Monthly Expert Series).

Newsletter 195

Newsletter Revenue Certificate Leadership 195

Reid All About it

MARCH 26, 2021

WBT Systems sums up the volunteer SME conundrum by saying, “Your association can’t live without them, so how do you live more easily with them?” Robb Lee, CAE (moderator), Chief Marketing & Product Strategy Officer, and responsible for DEI, ASAE. I wholeheartedly agree. Volunteer SMEs. 1 CAE credit. More info/register.

Innovation 259

Innovation San Diego LMS Strategy 259

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. When choosing marketing channels, visualize the curve.

St. Louis 370

St. Louis Technology Strategy Products 370

Reid All About it

AUGUST 27, 2021

Non-dues revenue. 4 weeks from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate that success. OSCPA told WBT Systems, “ We’re not going back. ”. – Be a Participant of the World’s Largest Non-Dues Revenue Resource.

Tampa 200

Tampa Revenue Education Content 200

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. To attract young members , you must recruit in ways that make sense to them. Content calendars.

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

MARCH 4, 2022

WBT Systems introduces us to action mapping , an instructional design method developed by Cathy Moore to “save the world from boring instruction.” Lost passwords: Who has access to your business’s most important systems? Top Trends in Content Marketing 2022. Host: Content Marketing Institute. Useful learning.

Class 195

Class Certificate Content Committee 195

Wild Apricot

DECEMBER 21, 2017

But perhaps more than anything else, sales operations brings a system to selling. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization. Performance Metrics Analyses. Deals desk.

How To 362

How To Process Tools Team 362

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. WBT Systems sets the record straight by debunking myths about the effectiveness of online learning. Boost Membership & Non-dues Revenue in a Virtual World with Open Communities.

Montana 259

Montana Revenue Case Study Conference 259

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. With AMS, you have fewer systems and few vendor relationships to manage.

Membership Management 117

Membership Management Software Association Management Price 117

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. WBT Systems shares five trends and opportunities they see for association e-learning in 2019. Trade Journal Cooperative ).

DC 276

DC Washington Learning Management System LMS 276

Membersuite

MAY 25, 2021

Your AMS isn’t integrated with other systems so staff and leaders can’t access the data and reports they need to understand member/customers and make decisions. Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. What processes took too long?

Software 170

Software Leadership Project System 170

Higher Logic

JUNE 29, 2017

Digital marketing professionals. Basic report generation is easy in most online community software , but reporting systems are usually capable of much more than what they’re used for. If company executives are asking for more analysis—such as how your community is impacting revenue—it might be time to add an analyst to your team.

Team 196

Team Member Engagement Analysis Revenue 196

Reid All About it

JANUARY 14, 2022

WBT Systems discusses seven emerging trends shaping the future of work, careers, and professional development. Combating Burnout: How Marketing Teams Are Burning Bright. Your marketing team could be at risk. Host: American Marketing Association. Non-Dues Revenue: How Associations Can Diversify Their Revenue.

Team 195

Team Technology Certificate Revenue 195

WBT Systems

APRIL 10, 2018

Your wish can come true if you know how to make a persuasive case for a new learning management system (LMS) to the decision-makers at your association. If specific market segments are top of mind, use them as an example—for example, young professionals , members who don’t attend in-person events, or chapters. Staff productivity.

LMS 166

LMS How To Learning Management System Proposal 166

Forj

DECEMBER 19, 2018

Through a learning management system (LMS). Learning management systems have taken over how associations distribute and generate revenue from their professional development materials. Assessment Authoring and Analysis. When choosing an LMS for your association, be sure both assessment authoring and analysis are possible.

LMS 89

LMS Learning Management System Analysis Certificate 89