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Got Potential Volunteers Who Are Afraid to Step Up?

Elevating Engagement

I was talking to the chair of the content committee for one association. Chris asked, How [do you] create dynamic engaging content without a marketing or design department? Chris, maybe you’ve got the talent and interest among members to create a committee to create some of your content as this association did.

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Survey Says… Online Education’s Role in Membership Marketing

WBT Systems

Associations want to know how their membership recruitment, retention, and marketing tactics compare to others so they can improve member growth and engagement. Every summer, the association community looks forward to the release of the Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI).

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Involve Young Pros In Your Meeting Planning and Marketing Efforts

Associations Now

Part of my role here at ASAE is working with some of our volunteer councils as an editorial liaison to get their input on topics that would make great articles for Associations Now Plus and our other content channels. One of the groups I work with is our Young Professionals Committee. Let us know in the comments.

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Scaling New Member Engagement - Part 2

Elevating Engagement

You can find that article here. Large associations also focus on that personal touch by helping their chapters, affiliates, and committees onboard new members. Last week, I waxed poetic about how email scales but warned that email messages are easy to ignore, so I offered some tips to make your messaging and campaigns unignorable.

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Association Management: Online vs. In-person Engagement

Blue Sky eLearn

According to this Fonteva article on member engagement strategies , you should “take the time to gain insight into where your members are already active.” Chapter, committee, or business group meetings. If your association is large, you might have multiple chapters, different committees, or even smaller business groups.

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Why Your Metrics May Need a Second Look

Associations Now

I’m thinking about this in light of an article I wrote on meetings metrics for Associations Now ’s latest batch of Deep Dive articles. How will you encourage volunteers to take part in your committees, run for board seats, and use the tools that support their professional development?

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Video Marketing Strategy: How To Bring Your Brand To Life

CMA Solutions

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

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