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Tips for Selling Online Courses to Your Association Members

Fonteva

Included in this genre are e-learning and online courses. Selling online courses to your association members is an effective way to provide engaging and educational experiences and opportunities. If you want to expand your own online learning opportunities for association members, this article is here to provide you with some guidance.

Course 98
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What is Customer Experience (CX)? Crash Course

Fonteva

To help your association’s team understand CX, why it matters, and how to get started with it, this article will provide a crash course, reviewing topics such as: What is CX? According to NPOInfo’s charitable giving statistics, 57% of associations report that word-of-mouth is their most successful method for recruiting members.

Course 52
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Millennials and Direct Mail Campaigns: A Crash Course

Achieve

Changing marketing tactics to keep up with shifting trends and attitudes can be a full-time job, which is where crash courses like this article can help. Creating multiple touchpoints helps to recruit new donors, but it also builds relationships with your current base. This guide will explore the. benefits of direct mail.

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How Leaders Can Improve Retention 

Associations Now

Recruitment is close behind at 30 percent.) Some of that, of course, will depend on the economics unique to your association. Similarly, another survey by consulting firm esphr by WorkNest found that retention has become the top concern for HR leaders , with 36 percent citing it as their “key challenge for the new year.”

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A Faster Path to Better Boards

Associations Now

That brevity is a response to our ever-shortening attention spans, of course. Axelrod wrote years back in an Association Management article that foregrounds the importance of culture. Engle’s process distills governance down to three pillars—strategy, structure, and culture. Engle says.

Video 85
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Help Millennials Get Jobs: Offer Online Learning & Career Resources

WBT Systems

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” They’ve built content partnerships with recruiters and PR agencies.

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5 Practices for Improving Concurrent Sessions

Velvet Chainsaw

Conference organizers know that the “main course” of their education offering and value proposition is in the concurrent education sessions. Their results speak for themselves as outlined in this recent article by MeetingsNet. This model can be very risky. Imagine that every session had a 50/50 balance of presenting and interaction.