Association Success

OCTOBER 22, 2018

Author’s Note: The American Journal of Transplantation (AJT) recently embarked on an experiment in crowdsourcing called The C4 Article. How can an organization best engage with and represent the voices of their community? The C4 article offers a collaborative and experimental way to write a manuscript through crowdsourcing.

Review 68

Review Project Innovation Content 68

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content. Let’s start with the basics.

Content 52

Content Marketing Strategy Guidelines 52

YourMembership

AUGUST 21, 2014

Downtown Nashville also provided the perfect setting to host the second YM Thought Leader Summit, where we pulled together many of the people who so generously share their time and talents to help drive YourMembership’s thought leadership initiatives. Below are the Thought Leadership sessions from Xperience 2014. CAE Webinar Series.

Leadership 150

Leadership Team Nashville Austin 150

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. She says it’s time to retire outdated and insider event marketing jargon. Audience personas.

Revenue 205

Revenue Content Chicago Leadership 205

Vanguard Tech

MARCH 8, 2013

This week’s theme is about leadership – new methods, considerations and news worthy commentary. Social Business & Leadership. Jamie and writing partner Maddie Grant have been studying how social media transforms organizations and makes them people-centric (product plug for their book Humanize ). Let’s dive in. Technologies.

Leadership 70

Leadership Organization Chicago Social Media 70

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog articles are well-researched and very in-depth. Marketing Automation. Content Marketing Institute.

Marketing 116

Marketing Social Media Houston Resources 116

Reid All About it

AUGUST 11, 2023

Leadership pipeline. By educating the next generation of company and industry leaders, you’ll fill your association leadership pipeline too. Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Change management. Quick hits There is no happiness dial. More info/register.

Chicago 195

Chicago Certificate Marketing Content 195

.orgSource

AUGUST 28, 2023

That’s the beauty of thought leadership. Thought leadership is an old idea that has been made new again. But, here is a more contemporary take on the concept from Leah Hardy, Head of Gaming Marketing, Americas, Facebook. Hardy captures what most marketers are striving to accomplish today. Here’s one significant challenge.

Leadership 88

Leadership Social Media Case Study Industry 88

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Engagement marketing. I’ve had a few writing projects finish recently and have room for more client work in my schedule. Don’t subscribe?

Tools 272

Tools Strategy Revenue Technology 272

Associations Now

AUGUST 14, 2023

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. When used effectively, member-generated content—whether it comes from volunteers, speakers, vendors, or industry partners—can help your organization further its mission and drive member value.

Content 88

Content Video Resources Team 88

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. These opportunities surface organizations that wouldn’t otherwise have access to those offering major funding. million in grants to over 300 organizations in 2022.

Resources 130

Resources Examples Products Guidelines 130

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. You'll find articles, interviews, case studies and more.

Library 219

Library Products Video Course 219

Associations Now

MAY 10, 2024

What the study does reveal, though, is that organizations still haven’t cracked the code of managing hybrid work and creating opportunities for connection within their workplace and professional communities. A recent Forbes article quoted a LinkedIn post by leadership consultant Heather Paterson, pointing out the disconnect. “If

How To 63

How To United States Survey Leadership 63

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. She suggests you become familiar with AI tools and their output and have discussions about how your organization will and won’t use AI. 1 CAE credit. More info/register. More info/register. CAE credit.

Education 195

Education Committee Recruiting Recruitment 195

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. WBT Systems says learning analytics can answer all kinds of questions about your education programs, including their market performance, effectiveness, and value to learners and your association. Don’t have a salesperson call them.

Technology 195

Technology Chicago Education System 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. Twitter tips. to 1 p.m. –

Newsletter 266

Newsletter Certificate Denver Case Study 266

Associations Now

MARCH 1, 2024

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021.

Recruiting 58

Recruiting Recruitment Review Leadership 58

GrowthZone

JUNE 25, 2017

And who is going to remind the CEO her the article for the enewsletter was due last week? There’s no downside for your events staff to send just one more email—except that your organization loses valuable attention. How do we create a new narrative for our organizations? Get more tools to help your association thrive.

Organization 60

Organization America Cost Member Engagement 60

Nexus Marketing

MAY 17, 2024

What do these changes mean for organic SEO? Why AI Overviews are exciting Why some are worried How will AI Overviews impact organic SEO? Under it, we see the normal paid and organic search results. More context to keep in mind: AI Overviews will impact paid Google Ads just like organic results. Does it matter?

Content 52

Content System Analysis Resources 52

Reid All About it

JANUARY 3, 2020

Just one quick hit this week because I haven’t been reading much beyond fiction lately: 20 great books for content marketers published in 2019 (and one in 2020). Ann Gynn, Content Marketing Institute ). This series of 15-minute videos cover hot topics and issues related to 501c organization management. 1 CAE credit.

Chicago 259

Chicago New Jersey Arlington Committee 259

Velvet Chainsaw

MARCH 15, 2023

Meanwhile, nearly every article I read or industry panel I attend is proclaiming that our industry is nearing a full recovery. The truth is that most of the data points and recovery opinions are coming from the supplier — not the organizer — side of our industry. Shifting marketing budgets. Price increases.

Event Planning 98

Event Planning Cost Revenue Conference 98

Reid All About it

JANUARY 7, 2022

You won’t be surprised by this prediction from Forrester about emerging employee experience (EX) challenges : one-third of organizations will fail at “work anywhere” because leaders will allow hybrid work but still design meetings, roles, and opportunities around face-to-face interactions. Email marketing automation software.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Nexus Marketing

MAY 1, 2024

How to apply this: Consider creating comprehensive guides, FAQ sections, and how-to articles that provide complete answers to user questions. Nexus POV: We’ll continue to keep clients aware of these changes and adjust our engagements accordingly to maximize organic channel performance.

FAQ 40

FAQ Content Industry Leadership 40

Associations Now

SEPTEMBER 7, 2017

A case for marketing your magazine and some ways to do it. . A lot of for-profit brands are bringing print back into their communications plans, but what’s happening is that they haven’t brought the traditional model back,” said Jaime Andriopoulos, vice president of client strategy at content marketing agency Imagination. “A

Marketing 86

Marketing Video Social Media Content 86

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are.

Video 52

Video Marketing Strategy New Jersey 52

Higher Logic

MARCH 6, 2018

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. The best online community software makes it easy for you to sign in as executives or impersonate them so important announcements look like they came directly from senior leadership. An online community is a tool.

How To 266

How To eBook Software Library 266

.orgSource

OCTOBER 24, 2023

What’s the first lesson of Leadership 101? In an article titled “Why Leaders Lose Their Way,” Harvard business professor, Bill George, explains why the disconnection from personal reality can happen like this. You can’t rely on staffers in your organization to fill this role. Begin with yourself. Be the change. It sounds simple.

Leadership 88

Leadership Class Team Communications 88

Reid All About it

APRIL 2, 2021

Mike Murray, Content Marketing Institute ). I followed a quasi-recipe from the late actor (and amazing cook from what I’ve heard) Vincent Schiavelli—the recipe is at the bottom of this article. A lot of online organizations and events promise online networking — but then don’t deliver. Quick hits. Stan Garfield ).

Revenue 335

Revenue Conference Industry Strategy 335

.orgSource

MARCH 20, 2023

Digital transformation involves adopting a vision that continues to expand along with business and market possibilities. In a July 2022 article , Accenture reported that 88 percent of executives thought their customers were changing faster than the company’s ability to keep pace. It’s a journey that begins with leadership and strategy.

Leadership 88

Leadership Process LMS Technology 88

Reid All About it

OCTOBER 29, 2021

The report covers much more, including what self-described successful organizations are more likely to do. They address why leadership may want employees to return to the office and describe some benefits associations reap from remote/hybrid work. Marketing education. Flexible work model. He describes his S.C.O.R.E CMP credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. WBT Systems shared some depressing statistics about the percentage of leadership positions held by women. Mon 12/16 at 1 p.m.

Raleigh 259

Raleigh Review Class Education 259

Reid All About it

OCTOBER 9, 2020

Fri 10/9 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Is Your Organization Ready to Take the Full Advantage of Digital Events? More info/register. 1 CMP credit.

Utah 370

Utah LMS Conference Technology 370

Reid All About it

DECEMBER 18, 2020

Billhighway explains how to get access to real-time chapter financial data , reduce the risk of financial mismanagement and alleviate the chapter leadership burden. Digital marketing for education programs. Compare your marketing tactics to the twelve digital marketing channels described by WBT Systems. COVID perspective.

Video 221

Video Certificate Review LMS 221

Reid All About it

MARCH 11, 2022

This is one of those articles I can see returning to again and again. ASAE’s Diversity Executive Leadership Program (DELP). Presenters: Ashley Roberts, Manager, Diversity Executive Leadership Program (DELP), ASAE. This series of 15- to 20-minute videos covers hot topics and issues related to 501c organization management.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Elevating Engagement

SEPTEMBER 6, 2023

Amanda Lea Kaiser A version of this article was originally published by Lead Marvels. These are the newsletters association executives read to stay current on trends, insights, and opportunities for their organizations. A selection of articles featured in the Elevating Engagement newsletter: Are You Time Starved?

Newsletter 52

Newsletter Case Study Library Member Engagement 52

Associations Now

JANUARY 30, 2023

If your organization is serious about change and pushing new ideas forward, it needs to create a work environment that is psychologically safe, according to new research. The term “innovation” has been thrown around all organizations for years. But as beneficial as innovation is, associations often struggle with it.

Innovation 114

Innovation Case Study New York Team 114