Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Associations Now

JANUARY 27, 2020

With a new decade underway, here are content marketing ideas to help you stay ahead of the association pack. In recent years, few aspects of marketing have drawn more advocates yet also sparked more debate than personalization. On top of that, millions of long-form articles are posted each and every day. By Eric Goodstadt.

Marketing 132

Marketing Content Social Media Report 132

Membership Marketing

JANUARY 10, 2019

And because of this, it is not surprising that as we track marketing efforts for hundreds of associations, their former members are often up to five times more likely to respond to a membership offer than never members. Use multiple marketing channels. Build your marketing copy highlighting these new opportunities.

Marketing 74

Marketing Discount Price Review 74

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Associations Now

JANUARY 8, 2024

Get the Word Out At AUA, the marketing and communications teams work with the editorial department to elevate the association’s three peer-reviewed journals and author. AUA’s membership and recruitment campaigns also include information about the article submission process, making it easy for potential contributors to reach out.

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Process Review Team Recruiting 121

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. We’re scrolling alone—and it’s getting worse every year, per this Atlantic article by Derek Thompson. But, seriously, has anyone seen the movie Join or Die yet?

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DC Washington Member Engagement Innovation 261

GrowthZone

JULY 11, 2017

In this article, we’d like to introduce the concept of content marketing. Tactic #2: Content Marketing. Content marketing is simply the creation and proliferation of informative content online. You can write articles and blog posts, create guides, checklists, papers, reports, newsletters, videos, brochures, etc.

Member Engagement 60

Member Engagement Content Marketing Newsletter 60

Reid All About it

AUGUST 11, 2023

Nick Wignall ) A moving article about women artists, with a focus on Emily Dickinson and Sinead O’Connor. Please also read the article she links to in Rolling Stone by Shirley Manson about Sinead. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Quick hits There is no happiness dial.

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Chicago Certificate Marketing Content 195

SCD Group

OCTOBER 28, 2013

Association Membership Marketing: 12 Steps for Success. By Jeangianfagna via Smart Marketing Strategy blog Member acquisition is a constant challenge and a top priority for most trade associations. Membership marketing focused on lapsed members. The Marketing General Inc. Who do you target? But since then?

Marketing 40

Marketing Cleveland Content Communications 40

.orgSource

SEPTEMBER 25, 2023

Maybe you’ve already experimented using generative AI to create content such as outlines, agendas, or even articles. Leverage ChatGPT to generate reports, articles, and newsletters. Use ChatGPT to design and conduct surveys and market research. A chatbot, like all marketing collateral, is an extension of your brand.

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Las Vegas FAQ Process New York 88

NXUnite

APRIL 2, 2024

Nonprofits Source shared these impressive numbers in its corporate giving trends article, indicating that companies proactively seek causes like yours to support. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics.

Resources 130

Resources Examples Products Guidelines 130

Association Success

SEPTEMBER 18, 2020

Every week, we pull five articles our audience liked most from our newsletters to keep up with what’s trending. We look at the most-read articles from subscribers to our personalized twice-weekly newsletter. Here are the five most-read articles from this week’s newsletter: Why associations shouldn’t look for “good fit” when hiring.

Recruiting 78

Recruiting Recruitment Resources Newsletter 78

Associations Now

MAY 10, 2024

According to a recent Gallup report, employee engagement in the United States is at an 11-year low. A recent Forbes article quoted a LinkedIn post by leadership consultant Heather Paterson, pointing out the disconnect. “If Employee engagement is the lowest in a decade. Time to panic? Not exactly.

How To 62

How To United States Survey Leadership 62

Higher Logic

MARCH 29, 2018

When you send a marketing email with a weak subject line or awkward copy, the interaction with the recipient ends right there – with your message in the digital trash. If you haven’t read it yet, check out Mixpanel’s recent article and research on how to write email subject lines. Keep it short. Test and refine.

Email Marketing 209

Email Marketing Content Marketing Examples 209

Associations Now

MARCH 26, 2023

Last week, I reported on a new survey from content firm Omnipress showing that many organizations are still working through how to host their meetings. Exhibitors need more persuading to return to the tradeshow floor after a couple of years of spending their marketing dollars elsewhere. Associations are in a bind.

Survey 73

Survey Revenue Team Education 73

EventMobi: Association Events

SEPTEMBER 28, 2023

In this article, we’ll touch on what a member directory is, how it can help your association, what type of information should you include in a membership directory, how you can create one, and several platform options for you to choose from. WildApricot also offers some other features like email marketing.

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Directory Organization How To Kansas City 147

Reid All About it

JANUARY 10, 2020

In this MIT Technology Review article , he said, “What they wrote was remarkable, and remarkably consistent.”. In this Wired article, Dr. Esther Ngumbi and Dr. Brian Lovett discuss the need for exhausting, expensive, and exclusive science conferences to modernize and provide some ideas for improvement. Elise Dopson, Databox ).

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LMS Software Chicago Washington 243

NXUnite

NOVEMBER 28, 2023

In this article, we’ll introduce you to remarkable social good investors who are actively seeking out companies committed to positive change, including anything from fundraising technology vendors to Google Grants agencies. We offer SEO and content marketing services for brands powering community impact.

Directory 130

Directory Education Software Innovation 130

Associations Now

MARCH 1, 2024

For association execs, that represents both a leadership opportunity and a market opportunity. According to an HBR article on Zhang’s research, “managerial job postings that required collaborative skills and experience increased by three times between 2007 and 2021.

Recruiting 57

Recruiting Recruitment Review Leadership 57

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Use content marketing to attract your target audience. AARP uses content marketing to connect to a different generation. The state of millennial membership.

millennials 150

millennials Resources North Carolina Certificate 150

Nimble AMS

AUGUST 19, 2021

According to Gallup, Americans remain distrustful of mass media as well, with 60 percent saying their trust and confidence in the media to report the news “fully, accurately, and fairly” is “not very much” or “none at all”. Download the free kit to access webinars, whitepapers, articles, and more. Get it now.

Industry 78

Industry Tips Content Certificate 78

Nexus Marketing

NOVEMBER 3, 2023

A publishing partnership with Nexus Marketing is a great way to boost the overall SEO health of your website and save a ton of time along the way. When you write new content for your blog, take a look at the technical elements included in the drafts you receive from Nexus Marketing. We have a few tips. Join an NXUnite panel.

Tips 52

Tips Content Case Study Discount 52

Reid All About it

APRIL 21, 2023

Membership marketing. MemberSuite reminds us why data-informed content marketing is such a powerful tool for associations. My kitchen report this week will only interest you if you’re looking for fish recipes. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

Education 195

Education Committee Recruiting Recruitment 195

.orgSource

APRIL 29, 2024

How many articles about AI have you read? Current uses range from member intelligence and hyper-personalization, transcription, notetaking, reporting and analytics, creating images, generating ideas, forecasting, and other strategic activities. Let me begin with a disclaimer. The beauty of this technology is its limitless potential.

Technology 88

Technology Course Tools Social Media 88

Reid All About it

JULY 24, 2020

Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. To get a sense of what your association is missing, take a few minutes to read Jeff’s article and then share it with your staff and board. For many of us, the answer is a resounding “Yes.”

Montana 259

Montana Revenue Case Study Conference 259

Association Success

OCTOBER 8, 2020

Well, I’m going to tell you to get that kind of publicity without having to hire a PR consultant or marketing agency. Network with reporters. All you have to do is reach out to writers who specialize in your niche and offer to help them with future articles and stories with your expertise or that of your subject matter experts.

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How To Social Media Content Cost 148

WBT Systems

FEBRUARY 28, 2017

We have come across several interesting articles in the past couple of weeks, which discuss some of the social, political and economic changes that are currently impacting how we work and learn. Some of the relevant insights provide great messaging for associations seeking to market their education and certification programs to members.

Education 150

Education Mooc Certificate LMS 150

Blue Sky eLearn

OCTOBER 21, 2019

However, if show organizers and event marketers hope to expand their event and their brand to new audiences, they still need other ways to reach these people. Drive marketing strategy. For a typical event, the marketing strategy revolves around one task: Getting attendees to register and travel to the event.

Content 218

Content Learning Management System LMS Strategy 218

Velvet Chainsaw

APRIL 12, 2022

Influencer Marketing Hub , which specializes in producing content in the social media and influencer marketing industry, published its top 18 social influencer trends for 2022. That spawns more collaboration between brands and influencers in planning campaigns and a lot more interest in tracking the social media marketing metrics.

Social Media 98

Social Media Discount Content Video 98

Reid All About it

JULY 23, 2021

AMS data and reports. MemberSuite explains how to ensure your AMS reports provide the data your co-workers and volunteer leaders need for insight and decisions. Marketing General Inc. recently released their 2021 Membership Marketing Benchmarking Report , one of my annual must-reads. Marketing General Inc.

Video 195

Video Technology Content Strategy 195

Reid All About it

JUNE 9, 2023

They pulled these recommendations from a report by the Council for Adult and Experiential Learning. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. This PCMA Convene article by Vanessa Page of mdg is essential and fascinating reading. CAE credit.

Revenue 205

Revenue Content Chicago Leadership 205

SCD Group

JULY 4, 2012

8 articles important to association executives and nonprofit professionals. Five Ways to Market to Gen-Y By Tim Hare via MarketingProfs.com Gen-Y has shown a tendency to support heritage brands and engage with companies via social media. Causeaholic. AMR Management Services. Stronger by Association. Sunday, July 1, 2012. Engagement 3.

Case Study 40

Case Study Video Social Media Content 40

SCD Group

OCTOBER 22, 2012

Here are seven articles of value to association executives and other association professionals: The Static Website Is Dead — Long Live Personalized Content By Mark Sherbin via Content Marketing Institute Delivering the right message to the right person at the right time is tricky. We deal with ups and downs, timing, and patience.

Content 40

Content Review Marketing Social Media 40

Higher Logic

MARCH 6, 2018

Community Roundtable’s 2017 State of Community Management Report found the most successful online communities have top-level participation. Then move up to more time-consuming activities like writing articles, hosting regular events (such as AMA chats), and even mentoring a few of your members. It’s a critical component of success.

How To 266

How To eBook Software Library 266

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Google will provide impression and click data for pages cited in AI Overviews in Search Console reports. Does it matter?

Content 52

Content System Analysis Resources 52

Associations Now

APRIL 23, 2014

After years of fighting a “newspapers are dead” narrative, the Newspaper Association of America changed its approach to reporting its numbers. The group’s new annual report, the first since dropping its quarterly releases, came out recently. Here’s how things went. percent decline. Not too much.

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Report Press Release America Revenue 40

Association Analytics

FEBRUARY 20, 2024

Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value.

Strategy 169

Strategy Social Media Discount Newsletter 169