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Time to Declare Independence From Social Media?

Associations Now

The reason that Facebook has become such a powerful and important social media outlet is its wide reach and ability to drive lots of traffic and conversation. I use my Facebook feed to read news—with sites like Gawker , Vox , and Mental Floss near the top of the list. Time for a New Direction?

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Social Media Roundup: The World Is Your Blog’s Oyster

Associations Now

What has been a tumultuous era for news outlets,with declining paid readership and a surge of competition, could present your association with its best chance to raise its profile—if you can meet readers’ quality standards. Learn more in today’s Social Media Roundup: Out With the Newspaper, in With Your Blog.

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4 Ways to Re-Embrace SEO in Your Marketing Strategy

Associations Now

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. Then it became second fiddle to social media. Several recent articles have noted a changing attitude toward SEO.

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Social Media Roundup: Don’t Control Your Speakers; Let Them Speak

Associations Now

Give your speakers the trust they deserve, and more, in today’s Social Media Roundup. link] [New @EventMB ] #eventprofs. In his article, “Dear Event Planner, I Hate You. How the New York auto show used #vine to reach millions [link] #socialMarketing #eventprofs. Don’t Speak Up.

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Social Media Roundup: Team-Building for Oenophiles

Associations Now

Business retreats perfectly designed for wine lovers, and more, in today’s Social Media Roundup: Retreating At A Winery. This New York Times article explains how some wineries organize retreats. The post Social Media Roundup: Team-Building for Oenophiles appeared first on Associations Now.'

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Reads of the Week: April 26, 2013

Reid All About it

A GigaOm conference about digital media, paidContent Live (#pclive), took place last week in New York. Ernie Smith from Associations Now believes the association and news industries could learn a lot from each other. Click on the link she provides while reading her beautiful article, Searching for Bach. Brilliance.

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Social Media Roundup: Get Inside Elmore Leonard’s Head

Associations Now

More in today’s Social Media Roundup: The Language of a Legend. ” With the loss of Leonard, it’s a fitting time to look over his advice on writing, which Brain Pickings blogger Maria Popova has gathered from a New York Times article he wrote in 2001. Love this! >> ht @ theexpogroup ).