Membersuite

MAY 17, 2022

As the cost of a college degree rises and the perception of its value falls, credentialing programs are receiving a lot of positive press. Selling them to individuals and employers in your market is sometimes the real challenge. Your positive research findings are marketable.

How To 152

How To Certificate Course Revenue 152

Reid All About it

JUNE 18, 2021

If you’re a home cook, check out the irregularly published In The Kitchen posts on my Grabbing the Gusto blog. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

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MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 1 CAE credit. More info/register.

Chicago 206

Chicago Education Certificate Revenue 206

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DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Strategy 276

Strategy Video Technology Innovation 276

Reid All About it

MARCH 24, 2023

They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Association staff retention. More info/register.

Revenue 230

Revenue Chicago Leadership Education 230

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MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Creating your Content Stream—from Marketing to Sales to Programs. Email Address: Subscribe.

Technology 370

Technology Strategy System Education 370

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Do you need support with membership marketing? Chapter benchmarking. Quick hits.

Certificate 322

Certificate Technology Communications Revenue 322

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DECEMBER 1, 2023

That’s on us, says Jay Cost at The Dispatch. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. 6 Event Trends for 2024 You Won’t Discover By Googling Event marketers, what do you do during the event “off-season,” the last two months of the year?

Arlington 271

Arlington Technology Strategy Los Angeles 271

Reid All About it

SEPTEMBER 29, 2023

Marketing to younger generations. If you’re trying to figure out how to market to Gen Z and millennials, Mercury Creative Group explains how to build an association brand that attracts and retains younger members. Why travel to a conference if most of the experience feels like an online meeting? On the side, garlicky bok choy.

Revenue 276

Revenue Innovation Education Tools 276

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Digital Marketing & Product Innovation Manager, and Danny Pace, Services Product Manager, Skyline Exhibits.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

MARCH 4, 2022

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Top Trends in Content Marketing 2022. Host: Content Marketing Institute.

Class 195

Class Certificate Content Committee 195

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

WBT Systems

JULY 31, 2018

Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. And that’s just the cost of joining. Scholarships.

millennials 150

millennials Resources North Carolina Certificate 150

Reid All About it

JANUARY 24, 2020

Quick hits before we get to the list of this week’s free education: Your how-to plan for 12 months of customer-focused blogging. Michael Brenner, Content Marketing Institute ). How HubSpot marketers stay creative under pressure. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman.

Arlington 359

Arlington Social Media Content DC 359

WBT Systems

SEPTEMBER 6, 2016

We outline the benefits of graduating from webinars to online courses in our blog, and we can also provide some help with best practice for creating eLearning content. Getting input from Marketing, IT, and Finance departments can help you to achieve buy-in from the whole organization, making the move to a new system easier.

Certificate 150

Certificate System Tips Project 150

Reid All About it

JANUARY 7, 2022

Email marketing automation software. explains the costs associated with email marketing automation software and the factors affecting those costs. They also provide a brief overview of pricing for some of the most popular email marketing automation software. Subscribe to Blog via Email. Quick hits.

North Carolina 195

North Carolina Software Email Marketing Sacramento 195

Reid All About it

DECEMBER 6, 2019

WBT Systems asks if associations need to think about providing a more sustainable professional development option to their members and market. Steven MacDonald at SuperOffice provides a guide to GDPR for B2B marketers that includes smart advice even if you don’t have an EU audience. A twofer on data privacy regulations.

LMS 221

LMS Software Revenue Cost 221

WBT Systems

OCTOBER 18, 2016

There has been much discussion lately about the value of digital badges for both association education and certification programs. One aspect of digital badges and OpenBadges in particular that associations may have overlooked is their use as a promotional tool to market association education programs to a wider audience.

Education 150

Education Learning Management System LMS Certificate 150

Association Success

OCTOBER 15, 2020

YouTube also allows you to produce a live feed with up to 6 cameras that you control, for little to no cost. Possible perks that could be available for an ongoing or one-time additional fee include: Educational events that offer industry certification or earned credit. First look at market research.

Revenue 148

Revenue Directory Certificate Cost 148

Reid All About it

JUNE 9, 2023

I want to share better advice and ideas in the blog posts I write on behalf of clients. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Check it out. Adult learners.

Revenue 206

Revenue Content Chicago Leadership 206

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OCTOBER 6, 2017

Charlotte Muylaert from Billhighway makes a guest appearance on the Aptify blog to share ten great ideas for chapters that her team discovered at ASAE Annual. Since the last time this happened, I developed a tip sheet for my clients to help them get that “yes,” but this Content Marketing Institute shares some good advice too.

Arlington 158

Arlington Charlotte Arizona Certificate 158

Membersuite

JULY 6, 2022

Typically, this group includes membership, accounting, IT, events, member/customer service, education, certifications, and marketing staff. #2: Identify how the existing AMS is: Costing your association time and money. 2: Make the Case for a New AMS—if the Case Hasn’t Already Been Made. Make the Ultimate Decision.

Proposal 158

Proposal Software Cost Project 158

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SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. That’s why it’s a good time for your association to promote your certificate, microcredential and certification programs. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm.

Montana 351

Montana Certificate Conference Content 351

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Career pathways. Virtual events.

millennials 307

millennials Montana Class Education 307

WBT Systems

FEBRUARY 20, 2018

When an organization has limited resources, you can’t afford to invest time and money into educational programs—online courses, certifications, or conferences—that no longer meet the needs of your target audiences. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated.

Education 161

Education How To Certificate Committee 161

Forj

APRIL 22, 2021

We’ve found that there are many considerations that go into pricing eLearning courses, from the cost of creating a course to the value it provides. However, if you’re just starting out, you’ll have to take a deeper dive into the costs and perceived value of your courses to set pricing. Marketing the new course? Developers.

Price 172

Price Course LMS Discount 172

Freestone

MARCH 7, 2024

Read our blog for tips to plan a notable Professional Development Day, boosting the learning experience and driving engagement. You can also keep costs down with a virtual PD Day. How to coordinate a Professional Development Day lineup PD Day is intended to help your members start on a journey for personal growth.

How To 72

How To Course Tips Education 72

Reid All About it

APRIL 16, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Nexus Marketing

MAY 31, 2024

A user does a quick Google search for a training service or professional certification they need. SEO is built on straightforward technical and marketing concepts. Nexus Marketing has been helping mission-driven brands grow their online visibility and demand generation for a decade now. Far from it.

Strategy 52

Strategy Content Marketing Process 52

Spark Consulting

AUGUST 20, 2019

Some of it rests on relying on your existing membership community to do some Word Of Mouth (WOM) marketing for you and/or provide some leads and introductions (your corporate partners can be VERY helpful with this). Start by offering something that’s low cost (time, energy, attention, money, commitment). Lather, rinse, repeat.

Discount 271

Discount Cost Analysis Certificate 271

Reid All About it

NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Host: Rogue Tulips LLC.

West Virginia 360

West Virginia Washington DC Revenue 360

Leading Learning

MAY 24, 2022

The drop in the cost and effort required to capture, edit, and deliver video has dramatically increased our ability to use it for developing educational content. For learning businesses, the rise of SaaS has meant better, lower-cost access to a wider variety of learning platform options. The E-learning Cost Cliff.

Course 101

Course Video Cost Certificate 101

Blue Sky eLearn

MARCH 21, 2018

Once they start attending your webinars and finding value, they’ll continue coming back to you for more content – on-demand webinars, recordings from conferences, online certification and continuing education programs – you name it. But first, win their trust by offering them insightful and engaging content at no cost! The day is here!

How To 179

How To Social Media Price Discount 179

Reid All About it

NOVEMBER 19, 2021

Membership management systems might cost a lot less than an association management system, but MemberSuite explains what you’re missing if you go with the bargain option. Timesaving tips, productivity checklists and useful templates from content marketing articles published in the last couple of years. AMS vs MMS. Quick hits.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

SEPTEMBER 22, 2023

Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. And, once again, roasted broccoli—my go-to quick veggie—on the side. 1 CAE credit.

LMS 271

LMS Revenue Education Strategy 271

Reid All About it

JANUARY 22, 2021

If you’re a home cook, check out the weekly In The Kitchen posts on my Grabbing the Gusto blog. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Marketing Automation & Technology Systems Demo Day. Guest: Paul Gannon, Thoughtcast Media Video Marketing. Yeeeeeeeeeyes.

Innovation 370

Innovation Communications Education Strategy 370