Spark Consulting

JULY 22, 2016

I’ve been blogging about association management since 2008 – and I was far from the first one into the pool. How do you market and promote posts successfully? How do you cover the cost of content creation? (Do Do you cover the cost?). Eric Lanke, Eric Lanke blog. Really, Really Evil)?

San Diego 150

San Diego Cost Content Industry 150

NXUnite

NOVEMBER 21, 2023

While some recommend that nonprofits outsource specialized work, such as leveraging a marketing agency to take charge of creating collateral, not all organizations have the budget to do so. These resources provide nonprofit professionals, such as yourself, with a lower-cost way to develop their skills and grow professionally.

Resources 130

Resources Education Cost Conference 130

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. You might be familiar with these oft-quoted stats: It costs 5x as much to obtain a new customer than to keep an existing one [ Invesp ]. The problem is that not enough companies connect these top goals with customer marketing. That being said…. Increase revenue.

Marketing 195

Marketing Revenue eBook Software 195

MatrixG

AUGUST 13, 2022

When proposing new initiatives, include the marketing and communications plan in the project budget. But few include all of the costs needed to properly promote the new initiative, costs like copywriting, email drip campaigns, travel, presentation costs, etc. Megan’s advice is brilliant.

Proposal 52

Proposal Communications Marketing Boston 52

Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report. For years, referrals or word of mouth have been reported as the number one factor in getting members to join over any other marketing activity.

Marketing 52

Marketing Cost Report Process 52

Leading Learning

DECEMBER 3, 2023

As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,

Marketing 52

Marketing Mooc Course Education 52

Community Associations Network

SEPTEMBER 6, 2023

The insurance market has always been a dynamic arena, with predicting stability often resembling a high-stakes gamble. Even seasoned insurance agents, with their wealth of experience, find themselves in uncharted territory given the current market landscape.

Tips 40

Tips Marketing Cost Industry 40

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Higher Logic

FEBRUARY 7, 2019

Can we talk about how glamorous the life of a marketer is for a moment? …I While the role of a marketer can be incredibly interesting and rewarding, it doesn’t come without challenges. You’re not alone, you hardworking marketer, you! As HL Marketing Specialist Amie Perrott put it: “ The staying up-to-date battle is real.

Marketing 149

Marketing Video Resources Content 149

GrowthZone

JULY 21, 2021

However, costs for hybrid conference software, venue fees, and equipment rentals quickly add up. Will Flaherty is a Digital Marketing Specialist at OpenWater. The post [GUEST BLOG] Why Going Hybrid is a “Must” for Associations and Chambers appeared first on GrowthZone.

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Conference Software Review Project 148

ISAE

SEPTEMBER 7, 2023

Unlocking Growth Potential: The Benefits of Working with a Marketing Agency Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. You'll Save On Overhead Hiring in-house employees can be costly and time-consuming.

Marketing 52

Marketing Indiana Newsletter Social Media 52

Membership Marketing

FEBRUARY 7, 2018

One of the questions that I am frequently asked is how to calculate membership servicing costs. It is an important question to building and sustaining a success membership marketing program. Here is a real life story on how NOT to calculate the cost to serve a member.

Cost 49

Cost Revenue Analysis Recruiting 49

NXUnite

MARCH 22, 2024

However, there are a lot of options on the market and not all of them provide the same level of support or effectiveness. While these platforms have a higher cost, they can streamline event planning by keeping the entire project within a single application. Here’s how to make the best decision before you invest.

Software 130

Software Event Planning Tools Cost 130

AvidXchange: Association Management

OCTOBER 20, 2021

Community Association Management (CAM) companies are adjusting to new market conditions as the world navigates a global pandemic. They’re grappling with broad and complex remote working situations, more contactless business transactions, outdated technology infrastructures and budget cuts.

Marketing 130

Marketing Software Technology Association Management 130

GrowthZone

NOVEMBER 15, 2022

Marketing and Sales. How much is your chamber investing on marketing and sales? What’s your cost of acquiring a new member? If your chamber doesn’t have any clue what it costs to acquire a new member , that’s a problem. It allows for ascending members from level to level. Hire and retain talent.

Analysis 78

Analysis Revenue Cost Social Media 78

Associations Now

MAY 1, 2019

SMS marketing has been around a while, and holds lots of appeal due to its higher engagement and relatively low cost. Moosend, a company known for its email-marketing tools, says that there’s a lot of potential for SMS marketing, but many firms don’t take advantage of it. The post Curious About SMS Marketing?

Strategy 110

Strategy Marketing Cost Email Marketing 110

Membership Marketing

MARCH 8, 2019

So how do you make the case for additional marketing dollars? Here is an example using data provided by hundreds of associations in the Membership Marketing Benchmarking Report. When understood, lifetime value makes a powerful case for investing more aggressively in membership marketing efforts.

Marketing 75

Marketing Revenue Analysis Cost 75

Associations Now

FEBRUARY 6, 2019

While content marketing feels a bit old hat, there’s still plenty of room to get a lot more out of it. As association messaging strategies go, content marketing has gone from buzzy trend to old standby. But even though it’s become more common and less novel, there’s still plenty of room for content marketing strategy tweaks in 2019.

Content 106

Content Strategy Marketing Video 106

Membership Marketing

NOVEMBER 14, 2018

Inaction is the single biggest enemy to association membership marketing success. Over the years, I have been in more meetings than I care to count where statements like, “we cannot do that because,” “we need approval,” or “we need more research” has shut down the marketing process.

Marketing 81

Marketing Analysis Course Cost 81

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. See the photo we chose for this blog header? For example, let’s say I’m writing a blog post about good email subject lines. Looking for more marketing tips? Subscribe to our blog for more! Case in point.]. I’ll just leave you with this.

Content 153

Content Marketing Social Media Tips 153

Reid All About it

DECEMBER 8, 2023

Marketing to Gen Z and millennials. If you’re determined to market more effectively to younger generations, here’s some help. The blog recommends roasted potatoes with dill as a side. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email.

Strategy 272

Strategy Video Technology Innovation 272

CMA Solutions

OCTOBER 31, 2022

Google Trends , perhaps the most overlooked SEO/content marketing/market research/competitive analysis/PR targeting tool, is one resource to help build an effective digital marketing plan. When it comes to marketing, never try to do it by yourself. Free online tools like Google Trends can help you get to market faster.

Marketing 52

Marketing New Jersey New York Social Media 52

Reid All About it

JULY 2, 2021

Subscribe to Blog via Email. Enter your email address to subscribe to this blog and receive notifications of new posts by email. Creating your Content Stream—from Marketing to Sales to Programs. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience. Email Address: Subscribe.

Technology 370

Technology Strategy System Education 370

Fonteva

NOVEMBER 10, 2021

So to help you out, we’ve made this concise guide on how to market and drive attendance for your virtual events. So why bother with virtual event marketing? Well, 93% of event marketers believe events lead to valuable one-on-one customer engagement. So the big question is, how to create a killer content marketing strategy ?

Marketing 52

Marketing How To Discount Content 52

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Check out our blog on overcoming your fear of dirty data. Evaluate Your Opportunity Costs.

How To 169

How To Case Study Cost Revenue 169

Membership Marketing

MAY 13, 2020

For over a decade the Membership Marketing Benchmarking Report has captured association membership best practices and statistics. In either case, what should your membership marketing playbook look like for right now? Build your marketing plan now so that you are ready to capitalize on the coming membership growth opportunities.

Marketing 93

Marketing Recruiting Recruitment Report 93

NXUnite

FEBRUARY 8, 2024

In this blog post, we’ll provide an overview of why we’re moving to this new platform, how to sign up, and what exciting features await you. Is there a cost to join the NXUnite Community Platform? Engaging discussions through polls and discussion boards. No, creating an account on our platform is completely free!

FAQ 130

FAQ Discount Video Cost 130

ISAE

MAY 13, 2024

Thanks to positive market changes, members’ finances seem to be in a better place, which allows them to continue paying dues. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Embrace technology. Seek external partnerships.

Los Angeles 93

Los Angeles Discount Library Committee 93

Associations Now

SEPTEMBER 18, 2017

FreeCodeCamp, a nonprofit that offers coding help to fellow nonprofits, recently launched an open-source email marketing tool to send bulk messages on the cheap. If you send a lot of marketing emails, you know the pain of the high costs that can come with such messaging.

Email Marketing 87

Email Marketing Marketing Cost Tools 87

Freestone

APRIL 11, 2024

Read our blog to discover how your continuing education program can repurpose content from live events, drive long-term revenue, and attract new learners. This can be accomplished by taking a webinar and converting it into a whitepaper, blog, or podcast. Scaling is so important for small organizations with limited marketing resources.

Content 78

Content Revenue How To Social Media 78

NXUnite

MAY 14, 2024

Responsibilities may include preparing fundraising and marketing materials, securing a venue for your fundraising event, or securing sponsors. The cost of acquiring donors who only give once makes it significantly more cost-effective to keep current donors around instead. Delegate tasks.

Strategy 130

Strategy Revenue Examples Team 130

YourMembership

APRIL 24, 2014

Throughout the show our guests had the opportunity to attend sessions focused on business, marketing and association management best practices. This week we’ve put together a summary of the most powerful association marketing recommendations that our thought leaders discussed in their presentations. Utilize NeuroMarketing Strategies.

Marketing 150

Marketing Social Media Resources Content 150

Membership Marketing

AUGUST 14, 2020

Each year the goal of the Membership Marketing Benchmarking Report is to help associations better understand what is working in membership recruitment, engagement, and retention. The emerging marketing channel is paid digital advertising. So how do you make a case for sustaining and even increasing your membership marketing budget?

Report 95

Report Marketing Recruiting Recruitment 95

Spark Consulting

JULY 16, 2013

I’m headed to Providence to speak at CESSE this week, and one of the sessions I’ll be participating in will be an idea swap where we’ll be sharing marketing materials. So I figured: why not share them with you, too, blog reader? Innovations in print technology have really brought the cost down. End of story.

Tips 150

Tips Marketing Price Review 150

Reid All About it

MAY 12, 2023

The corporate market is a growing profit center for them—and could be for your association too. They describe several examples of general and specialized membership tiers and discuss factors to consider before moving forward, like your AMS and market research. Lunch costs are on your own. Lunch costs are on your own.

Chicago 200

Chicago Newsletter Mooc Education 200

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). – Members get members.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

SEPTEMBER 15, 2023

GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. Data strategy.

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LMS Revenue Arlington Education 256