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Create a Winning New Member Strategy in 3 Easy Steps

Association Analytics

Besides facing competition from free online sources of continuing education and mentorship, it can also be a challenge for associations to communicate their value, especially when it comes to younger generations. Getting in front of target buyers and communicating value happen to be two of the main principles of the common sales process.

Strategy 169
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Creating an Event Communication Plan

MemberClicks

The main goal for any event is getting people there in the first place — so you probably have a pretty solid plan for promoting it to your members. And, potentially, non-members!) …but, that said, do you have a plan for communicating with your attendees? What is an Event Communication Plan? You ABSOLUTELY should.

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Blogs that work.and spread

Higher Logic

Blogging is writing with a dual purpose. Effective blog posts both educate the reader and benefit the writers -- or the writer’s organization. What you’ll read here comes not just from my study of blogging over the years, but from personal experience. A little over a year ago, I started a blog about clear business writing.

Tips 185
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Association Brain Food: 10.20.23

Reid All About it

Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Subscribe to Blog via Email Enter your email address to subscribe to this blog and receive notifications of new posts by email. Learn innovative engagement strategies for this digitally native generation.

Maryland 272
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Five Strategies for Better Digital Member Service

Associations Now

If your organization is attuned to a more hands-on customer service strategy, it can be a weird feeling to have to field a response in a Twitter comment or a comment thread on a blog post. But those needs are out there—as well as the need maintain your old lines of customer service communication too.

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5 Skills to Make You a Better Nonprofit Web Designer

NXUnite

To improve the user experience (UX) of a website, follow these best practices: Avoid pop-ups that block the main content and consider using sidebars instead. Nonprofit Content Strategy A well-rounded nonprofit web designer looks at each website’s content strategy as a whole to determine how to attract and retain visitors.

Memphis 130
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Use Webinars to Communicate. One of the main reasons someone joins an association is to advance in their career, which starts with education. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Use Webinars to Communicate. Onboard New Members.

Revenue 296