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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

Disastrous events. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. We’ve all had them.

Marketing 100
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Social Media Roundup: Avoid These Marketing Mishaps

Associations Now

Takeaways from some epic marketing and management fails. Here are a few non-tech event trends to expect in 2014. And when you’re looking to improve your event planning or marketing—as well as identify what not to do—where better to look than at some of 2013’s biggest marketing mishaps? ht @ LanieC777 ).

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Research trends in event technology. .

Tips 52
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Social Media Roundup: Responding To A Crisis Via Social Media

Associations Now

During a crisis situation, tone is everything, and as the Boston tragedy showed, a careful, reverent response is the way to go on platforms better-known for more casual approaches. Throughout the Boston tragedy, we saw how technology and social media networks helped citizens and law enforcement officials respond to the crisis.

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Making Sense of Social Media Analytics

Mizz Information

At the beginning of October, I had the pleasure of finally going to (or at least *near*) Boston for the first time in my (long) life to present about social media analytics at NESAE''s Technology Conference. Associations face several challenges when it comes to social media measurement.

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Association Brain Food Weekly: 3.25.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Brain Food resources.

Revenue 195
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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

Boston 40