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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

Disastrous events. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. We’ve all had them.

Marketing 100
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Brewers Association Grants Will Support Events Focused on Diversity and Inclusion

Associations Now

Thoughts on a Merger Last week the craft beer industry was abuzz with discussion of a possible merger of two of the largest independent brewers in the country—The Boston Beer Company (the makers of Sam Adams) and Dogfish Head (known for its namesake 90 Minute IPA). Beer events connect people with beer and each other,” she said.

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Associations Cancel Events, Shake Up Schedules in Response to Coronavirus

Associations Now

Numerous events big and small have had to change their schedules or even cancel in response to lingering concerns about the Wuhan coronavirus. Events, including many run by associations, have faced major disruptions, delays, and even cancellations. Here are just a few such events that have been affected: Inspired Home Show.

Chicago 101
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With New App, 2014 Boston Marathon Will Go Virtual

Associations Now

236k Roughly the number of miles pledged, as of Wednesday morning, by over 2,000 runners worldwide through the Boston Athletic Association’s Boston Marathon World Run app. Nearly a year after the Boston Marathon became a target of terrorism, runners are racing to apply for the 2014 event.

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Success Breeds Pressure for Event Planners, Study Finds

Associations Now

A new report from CWT Meetings & Events reveals that a growing demand for meetings isn’t being matched with a fresh supply of new, larger hotels that are well-equipped for events. Demand continues to outpace supply of meetings-eligible hotels,” noted CWT Meetings & Events Senior Director and Global Lead Nathan Brooks.

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Association Brain Food Weekly: 3.25.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Professional development market potential. Because I used 3 pounds of boneless pork shoulder (aka Boston butt), I doubled the marinade/sauce ingredients—and added a hefty amount of spicy sambal oelek to the mix. Brain Food resources.

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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Research trends in event technology. . Test your giving page.

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