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Why These Four “P’s” Add Up to Successful Event Marketing

Virtual

Disastrous events. I remember standing with my boss behind a pillar at an event in 1999, as he was unable to look at the room we had set for 700 with the 50 attendees. My attempts to promote the event as having a better - than - expected speaker - to - attendee ratio fell a little flat. We’ve all had them.

Marketing 100
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Association Brain Food Weekly: 3.25.22

Reid All About it

The weekly list of free educational events and resources for the association community…. Professional development market potential. MemberSuite describes how a proactive data strategy can keep you in touch with members and customers no matter where they move. Here are the educational events scheduled for next week.

Revenue 195
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3 Tech-Savvy Tips for Nonprofit Virtual Fundraising Events

Achieve

Then, the pandemic spread across the globe, and the resulting social distancing guidelines left small to mid-sized nonprofits scrambling to move their events online in order to keep supporters and staff members safe. . Optimize your digital marketing strategies. Research trends in event technology. .

Tips 52
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RIP John Haydon

Beth Kanter

The nonprofit tech & marketing world has lost one of its legends, John Haydon, from cancer. If you do any work on digital strategy for nonprofits, you most likely knew John’s work and influenced by it. Meico Marquette Whitlock and I took a long walk with him in Boston. A special celestial event.

Boston 66
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Friday Buzz: How McDonald’s Scored Big With Its Corporate Event

Associations Now

The fast-food giant crafted a successful event strategy that focused as much on the people who couldn’t attend as those who could. No matter your opinion of Mickey D’s food, you have to be impressed by the company’s ability to consistently come up with inventive marketing approaches. Love Your Hometown Teams.

Boston 40
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Will Chapters Be Relevant in 2021?

Mariner Management

Case in point is the Boston-Washington corridor. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. All in all, we do see six opportunities for component strategies for most associations though in 2021. Originally posted December 4, 2020, on Event Garde.

Metro 83
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What to Do When Membership Is Booming?

Associations Now

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.