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Report: Meeting Planners Anticipate Attendance Increase

Associations Now

Among the top values cited by respondents were diversity in attendees and speakers (60 percent), green practice certifications (56 percent), and social responsibility initiatives (52 percent). Meeting planners are troubled by escalating costs but remain optimistic about growing attendance in the coming years, according to a new survey.

Report 59
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Success Stories: 9 Award-Winning Customers Highlighted at Super Forum 2019

Higher Logic

CFP Board’s online community, Candidate Forum, launched in mid-2016 and has been highly successful in terms of supporting CFP Board’s mission of granting the CFP® certification. Top Digital Marketer of the Year: Beth Arritt, American Association of Airport Executives (AAAE). It has also surpassed Higher Logic’s community benchmarks!

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Association Brain Food: 3.1.24

Reid All About it

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Just what you need to pretend you’re elsewhere, a bald eagle cam from Big Bear Valley in California. Advertising. Have you heard of Connected TV (CTV) advertising ?

Education 256
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Association Brain Food Weekly: 11.29.19

Reid All About it

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. A Digital Marketer’s Guide to Navigating the California Consumer Privacy Act (CCPA). Host: Rogue Tulips LLC.

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New Trade Group to Help California Wines Cross the Pacific

Associations Now

West Coast wines have a robust reputation in most corners of the globe, but one market they haven’t successfully penetrated is Asia. The new California Wine Association is stepping in to help the state’s wineries go truly global. Despite the success of California wines at home and abroad, one market remains difficult to conquer: Asia.

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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Elise Dopson, Databox ). Tue 1/14 at 1 p.m. –

LMS 243
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Association Brain Food Weekly: 1.31.20

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. A new episode is posted every Monday by 1 p.m.

Chicago 221