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Association Brain Food: 12.1.23

Reid All About it

That’s on us, says Jay Cost at The Dispatch. Fri 12/1 at 4 p.m.* – Association Discussion: The Future of Components Has your association’s component relations strategy evolved since the pandemic? Mark Schaefer explains why you need to ditch LinkedIn as your primary content platform. 1 CMP credit. More info/register. 1 CAE credit.

Arlington 266
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Association Brain Food Weekly: 11.29.19

Reid All About it

Explore easy-to-implement, cost-effective ways to make a bigger impact with your events. Learn why events are such an important part of a holistic marketing strategy and how they are uniquely capable of delivering incredible returns when integrated as part of a multi-channel marketing strategy. Tue 12/3 at 2 p.m. 1 CMP credit.

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Association Brain Food Weekly: 12.6.19

Reid All About it

And, Caroline Forsey at HubSpot explains what California’s new data privacy act means for marketers. Useful, Free & Low-Cost Tools, Software, and Services for Your Nonprofit. What software tools and services are available to nonprofits at low or no cost that are worth using? Let them prove it. . More info/register.

LMS 221
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Association Brain Food Weekly: 1.10.20

Reid All About it

Getting back up on my soapbox… California wanted its new law AB5 to protect Uber drivers, but, sadly, it will put freelance writers (and other freelancers) out of business. How to build a successful content marketing strategy from scratch. – Unlocking the Member Voice: An All New Member Benefit and Revenue Generator.

LMS 243
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Association Brain Food Weekly: 7.10.20

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WBT Systems describes nine virtual event strategies that minimize Zoom fatigue. In another article for AMP, Ronn Levine spoke to Gina Joseph, vice president of strategy and partnerships for VentureBeat, about their annual GameBeat Summit in April. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.

Montana 365
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Got NDR (Non-Dues Revenue)?

Association Adviser

Our research shows only half of associations ask advertisers and sponsors if they’re getting their money’s worth—only about 60 percent incorporate that feedback into pricing strategies. Many associations overestimate how much revenue a new NDR program will generate and underestimate how much time and resources it will require.

Revenue 60
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Association Brain Food Weekly: 10.16.20

Reid All About it

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Presenters: Alaina Tobar, DMCP, ADMEI President, Regional General Manager, PRA Northern California. Content audit. Fri 10/16 at 2 p.m.

Indiana 221