Case Study, Communications, Examples and Social Media

Advocacy and social media: A case study from ASHA

Association Advocacy Chick

NOVEMBER 12, 2013

I’m always talking about the need for associations to use social media in their advocacy efforts. With nearly every member of the House and Senate on at least one social network, there’s opportunity to push our issues beyond the traditional email action alert. AAC: How did the Facebook page come about?

Social Media

Social Media Case Study Maine Communications

7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. Here are seven social media tips to keep your followers excited about your organization’s social channels. In 2020, over , 3.6 In 2020, over , 3.6

Social Media

Social Media Video Content Press Release

Association Brain Food: 2.9.24

Reid All About it

FEBRUARY 9, 2024

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. Host: ASAE Speakers: Erik Hanberg, author of four books on nonprofit management, fundraising, social media, and board governance Jordan Castel, Association Governance Consultant at OnBoard Thu 2/15 at 2 p.m.

Newsletter

Newsletter Certificate Denver Case Study

Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Beth Kanter

MAY 28, 2014

Last week, I had the pleasure of designing and facilitating the ultimate social media practitioner panel at the Social Media on Purpose Conference hosted by Stanford Social Innovation Review. James Nickerson , Social Media Strategist, San Francisco Gay Men’s Chorus.

Case Study

Case Study Social Media San Francisco Conference

Social Media Strategy for Associations 101: An Eight-Step Program

Portage Group

JULY 25, 2012

The more association folks I talk to about social media, the more evident the knowledge-gap between those that ‘do’ social media and those that ‘don’t.’ BUT here is an approach I have found useful in helping associations develop and continually improve their social media strategy.

Social Media

Social Media Strategy Case Study Guidelines

Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

NOVEMBER 6, 2017

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.

Communications

Communications Puerto Rico Social Media Newsletter

Association Brain Food: 4.12.24

Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. Building Brand Loyalty: Transforming Social Customer Service with AI (Social Media & AI Bootcamp Series 2024) Learn how social media is transforming customer service. Staff meetings.

Revenue

Revenue Strategy Price Newsletter

Five Tips for a Stellar Social Media Contest

Association Adviser

MAY 14, 2013

When it comes to social media interaction, gamifaction is the new norm. Promote your contest on third party media. While your target audience will most likely be fans of your social media, don’t rely on these platforms to reach your entire potential audience. For example, our blog is featured on AllTop.com.

Social Media

Social Media Tips Case Study Communications

Don’t stop learning: How to repurpose content for long-term revenue

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

Content

Content Revenue How To Social Media

Association Brain Food: 2.23.24

Reid All About it

FEBRUARY 23, 2024

Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Unlike social media platforms, a mobile app is controlled by your association and serves as a tangible reminder of the value of membership. Member mobile app. Webinar latecomers. 1 CAE credit.

DC

DC Washington Member Engagement Innovation

Association Brain Food Weekly: 1.27.17

Reid All About it

JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. Presenters: Jessica Ek, social media engagement manager, American Nurses Association. 1 CAE credit.

Social Media

Social Media Case Study Washington Florida

Association Brain Food Weekly: 1.27.17

Reid All About it

JANUARY 27, 2017

It’s a social media cheat sheet updated with info on image sizing, new features, tools, sharing tips and more. Corralling the Chaos: A Case Study in Harnessing the Power of a Social Media Storm. Presenters: Jessica Ek, social media engagement manager, American Nurses Association. 1 CAE credit.

Social Media

Social Media Case Study Washington Florida

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Success

SEPTEMBER 16, 2020

Examples include: Productivity and workflow optimization. Communication. For example, rather than writing about marketing, consider developing articles around marketing events, products and fundraising campaigns. For example, a major fundraising drive could easily become a public-facing case study.

Content

Content Case Study Press Release Survey

Association Brain Food: 4.5.24

Reid All About it

APRIL 5, 2024

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Blue ocean strategy. Sherry Budziak of.orgSource says, “Sharks are looking for a meal. To keep them at bay, find a new blue ocean.”

Revenue

Revenue Price Denver Tools

Content Strategy for Event Planners during COVID-19

AssociationChat

JUNE 16, 2020

We’ve initiated our crisis communications plan, shifted to a virtual event, and now what? Check out this infographic as an example! Social media use has spiked in light of the pandemic, and it appears to be the best way to stay connected to your network, without being face-to-face. Case Studies.

Content

Content Strategy Case Study Social Media

Don’t stop learning: How to repurpose content for long-term revenue

Freestone

APRIL 11, 2024

For example, when you offer a rebroadcast of a pre-existing webinar, you are ensuring more of your learners are viewing your contents, helping you get more bang for your buck. Repackage content for each platform Similar to our newsletter example above; think about converting your previously recorded learner content and share it on LinkedIn.

Content

Content Revenue How To Social Media

Association Brain Food Weekly: 5.21.21

Reid All About it

MAY 21, 2021

Each Gathering in our Incubator “garden” was intentionally designed as a collaborative exploration of key virtual networking concepts, practices, and considerations—for example, size of audience, creation of safe space, what makes connections meaningful, and more. Chris Detzel, Community Program Manager at Reltio. More info/register.

San Jose

San Jose Email Marketing Tools millennials

Thought Leaders Blaze Trails of Discovery and Engagement

.orgSource

AUGUST 28, 2023

My YouTube examples don’t quite fit this lofty definition. Jane Pearson,orgSource Vice President of Marketing and Communications, offers this guidance, “In the post-pandemic world, people crave connection. Associations are ideally positioned to fill that need in a way that social media and other online activities cannot.

Leadership

Leadership Social Media Case Study Industry

Digital storytelling using your members

Optimist Consulting

FEBRUARY 24, 2016

I was delighted to attend the Social Media Exchange event on 8 February, which focused on all things digital for charities but especially storytelling. The event featured lots of excellent case studies from mainstream charities. Ask your members on social media. Here are my top 3 tips for storytelling.

Case Study

Case Study Social Media Recruiting Recruitment

Association Brain Food: 10.13.23

Reid All About it

OCTOBER 13, 2023

Learn key ethical principles and guidance on the expected standards of behavior, the basics of an Ethical Decision Making framework and ethical considerations, and real world applications through case study discussions. 1 CAE credit. More info/register. 1 CAE credit. More info/register. 1 CAE credit. . 1 CAE credit. 1 CAE credit.

Revenue

Revenue Austin Tools Education

8 Practical Ways to Boost Engagement with Mobile Event Apps

Higher Logic

APRIL 25, 2019

Reese Witherspoon once said , “I think the most profound thing you can do if you are an artist or a community builder is just throw love at the world, in any capacity you can.” For the sake of this example, you should also be throwing love at your proud event partners! Need examples? Monitor social media feeds + hashtags.

Massachusetts

Massachusetts Newsletter Social Media Conference

Millennial-friendly meetings: Bring on the couches and big screens

Aaron Wolowiec

SEPTEMBER 15, 2015

Gen Y wants event apps and social media platforms. Real-time updates via social media allows attendees to join group conversations, regardless of their location. The Skift and Meetings Mean Business report offers dozens of case studies and examples of organizations that have successfully embraced millennials.

millennials

millennials Social Media Report Case Study

Association Brain Food: 12.8.23

Reid All About it

DECEMBER 8, 2023

TopClass LMS explains why and how associations should step up their efforts and shares examples of associations who have. Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps.

Strategy

Strategy Video Technology Innovation

Association Brain Food Weekly: 10.15.21

Reid All About it

OCTOBER 15, 2021

How to do a website content audit: a step-by-step guide with examples. Laurel Miltner, Orbit Media Studios ). Presenter: RD Whitney, Founder, Community Leaders Institute (CLI). Hear case studies about associations that have completely transformed their member journeys, and their organizations. Ann Handley ).

Revenue

Revenue Committee Strategy Technology

Association Brain Food: 3.1.24

Reid All About it

MARCH 1, 2024

Host: KiKi L’Italien, VP of Marketing and Community Engagement, Big Red M Guest: Zovig Garboushian, Executive Coach, Speaker & Trainer, PCC, ELI-MP, Certified Change & Transitions Expert Tue 3/5 at 1 p.m. Discover how teams apply CliftonStrengths to communicate more effectively, engage more actively, and achieve their goals.

Education

Education New Hampshire Tips Technology

10 Ways to Learn with Higher Logic

Higher Logic

MARCH 24, 2020

You'll find articles, interviews, case studies and more. We feature posts by leading marketers, community managers, industry thought leaders and our own in-house experts. Higher Logic Users Group (HUG) Online Community. Higher Logic Videos & Social Media. Higher Logic Strategic Services.

Library

Library Products Video Course

Silence isn’t golden in the dark

Aaron Wolowiec

JANUARY 14, 2014

In fact, it’s a great case study for public relations students, and researchers and PR firms will have a field day analyzing this communications disaster. First, media reported that BWL General Manager J. Crisis communications isn’t hard, but it does require preparation. Don’t sugarcoat the facts.

Michigan

Michigan Social Media Communications Case Study

Steps To Build An Online Learning Community Around Your Courses

Disciple Media

DECEMBER 18, 2023

For example, by the end of a digital marketing course, learners might be expected to develop and present a comprehensive social media strategy. Additionally, set collaborative goals to foster community engagement, like group projects or peer review sessions.

Course

Course Case Study Social Media Project

Integrated Social Media for Sustainable Agriculture

Beth Kanter

APRIL 25, 2012

Peer Case Studies. The main part of the call featured case studies by peer grantees who shared their strategies for social media integration, measurable objectives, measurement, and social media techniques, particularly use of Twitter. Connecting Learners to the Content and Each Other.

Social Media

Social Media Case Study Content Analysis

Debunking 5 Marketing Automation Myths

Higher Logic

MARCH 15, 2018

This requires having a form that is somehow integrated with your subscriber database, but odds are your AMS/CMS provider or even your integrated communications platform will be able to set you up with this. Use automation rules to request action from people who have failed to do so in previous communications.

Marketing

Marketing Cost Case Study Communications

Majority of Associations OK with Sponsored Content

Association Adviser

OCTOBER 13, 2016

Preliminary results of our unscientific reader poll show that the majority of association leaders (78 percent) agree that sponsored content should be permitted in their member communications. Also, before the sale is completed, Shoul recommended sharing examples of acceptable content with advertisers.

Content

Content Case Study Guidelines Revenue

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Beth Kanter

SEPTEMBER 28, 2015

I presented a plenary session on networked mindsets and leadership and facilitated two workshops on SMARTer Social Media. One of my favorite examples is the National Day of Unplugging Campaign. Their overall communications goals include: Engaging our supporters quickly. This is an example of “SMARTer Social Media.”

Social Media

Social Media Idaho Oregon Case Study

Advancing Social Media Measurement for Foundations – Reflections & Notes

Beth Kanter

APRIL 29, 2013

Last week, I was lucky enough to be invited to participate in a meeting organized by the Robert Wood Johnson Foundation called “ Advancing Social Media Measurement for Foundations.” It was also quite useful to hear and try to t ranslate different evaluation frameworks and methodologies to social media.

Social Media

Social Media Analysis Case Study Maine

Building Personas: Defining Your Audience

Higher Logic

FEBRUARY 8, 2018

Start by searching their site for testimonials, case studies, press releases, or newsletter signups. Set up Google Alerts for new content, and follow their social media accounts for constant updates, interactions, and events. Or at least better understand their motivations?

Press Release

Press Release Case Study Newsletter Content

Is “Ambient Data” from Social Media Channels Useful for Funders?

Beth Kanter

NOVEMBER 19, 2013

Also, check out Lucy’s Digital Civil Society wiki for examples of open data used for the social good. One of the themes that bubbled up was the role of ambient data from social media channels and I agreed to lead a discussion on: How useful is this data for foundations? Alliance Magazine, September 2012.

Social Media

Social Media Analysis Tools Strategy

How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Beth Kanter

SEPTEMBER 22, 2015

By creating the #GoodIsWinning hashtag and launching PopeIsHope accounts across many social media platforms that especially target Millennials and Gen Z , the Pope’s visit will amplify social change messages around climate change, refugees, and more. The Pope is a great example of changing with the times. “In

Social Media

Social Media New York City Philadelphia United States

Association Brain Food Weekly: 10.22.21

Reid All About it

OCTOBER 22, 2021

From blog posts to case studies, find out exactly what content marketers create for each stage of their content marketing funnel. Using real-world examples shared by participants, you will learn how to change behaviors, speak up from your own comfort zone, and change the dynamics in non-inclusive situations. More info/register.

San Diego

San Diego Education Social Media Content

Association Brain Food Weekly: 5.1.20

Reid All About it

MAY 1, 2020

Billhighway shares recent examples of different virtual education options offered by chapters around the country, plus tips on how to get your chapter leaders started with virtual education. Bruce Rosenthal gives some examples for how associations can pivot their sponsorship programs to virtual events. Virtual event sponsorships.

North Carolina

North Carolina Revenue Strategy Education

Transforming your community into a collaborative learning environment

Aaron Wolowiec

DECEMBER 13, 2012

Discussion boards/online communities. Social media feeds/conversations. Case studies. You must then communicate and share this content with others. Online community. Social media. Some examples of your organization’s various constituent groups may include: Subject matter experts.

Content

Content Newsletter Social Media Case Study

Association Brain Food: 7.7.23

Reid All About it

JULY 7, 2023

For example, researchers found that people with mentors achieve more, are better equipped to handle the stress of their position and are prepared to mentor others. Art of Mentoring explains why mentoring is so critical for the healthcare workforce. They describe the benefits of a mentoring program for participants and healthcare associations.

Tools

Tools Education Newsletter Chicago

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Beth Kanter

MARCH 24, 2015

There are no better champions for your organization’s communication’s strategy than your staff. I interviewed Jim Murphy , Senior Online Editor, about how Human Rights Watch ’s integrated social media strategy leverages the personal brands HRW 197 employees to get results.

Case Study

Case Study Guidelines Strategy Sample

Association Brain Food Weekly: 12.9.16

Reid All About it

DECEMBER 9, 2016

This webinar will cover: why so many community professionals get stuck, how most communities achieve phenomenal growth, how to save time on tasks which don’t move the needle, how to identify potential big wins, how to prioritize your big wins, and examples of big wins. – Crisis Communication (Through the CEO Lens).

Tools

Tools Social Media Case Study Marketing

Association Brain Food: 4.14.23

Reid All About it

APRIL 14, 2023

Hear about the impact, opportunities and risks that AI brings and how it will shape community building today and in the future. Hear details from a case study organization that has turned this pattern around. More info/register. 1 CAE credit. More info/register. 1 CAE credit. More info/register. More info/register. to 3:30 p.m.

Leadership

Leadership Education Revenue Strategy

Learn How To Build A Successful Membership Website

Disciple Media

FEBRUARY 6, 2024

Surveys and feedback: Directly ask your audience what they want through surveys, social media polls, or feedback forms. For example, an ascension model works well for businesses offering progressive levels of learning or services, while a flat-rate model might be better for content-centric sites.

How To

How To Price Analysis Content

Advocacy and social media: A case study from ASHA

7 Social Media Tactics That’ll Have You Flexing Your Association’s Brand Muscle

Trending Sources

Association Brain Food: 2.9.24

Social Media Integrated Campaign Case Study Slam: SSIR Social Media on Purpose Conference

Social Media Strategy for Associations 101: An Eight-Step Program

Strategic Communications Power Membership Value at the American Public Power Association

Association Brain Food: 4.12.24

Five Tips for a Stellar Social Media Contest

Don’t stop learning: How to repurpose content for long-term revenue

Association Brain Food: 2.23.24

Association Brain Food Weekly: 1.27.17

Association Brain Food Weekly: 1.27.17

3 topics that will help you come up with engaging content when you’re just not sure what to publish

Association Brain Food: 4.5.24

Content Strategy for Event Planners during COVID-19

Don’t stop learning: How to repurpose content for long-term revenue

Association Brain Food Weekly: 5.21.21

Thought Leaders Blaze Trails of Discovery and Engagement

Digital storytelling using your members

Association Brain Food: 10.13.23

8 Practical Ways to Boost Engagement with Mobile Event Apps

Millennial-friendly meetings: Bring on the couches and big screens

Association Brain Food: 12.8.23

Association Brain Food Weekly: 10.15.21

Association Brain Food: 3.1.24

10 Ways to Learn with Higher Logic

Silence isn’t golden in the dark

Steps To Build An Online Learning Community Around Your Courses

Integrated Social Media for Sustainable Agriculture

Debunking 5 Marketing Automation Myths

Majority of Associations OK with Sponsored Content

How Two Nonprofits Use Social Media To Help Save Fish – #keepemwet #SaveMarinsCoho

Advancing Social Media Measurement for Foundations – Reflections & Notes

Building Personas: Defining Your Audience

Is “Ambient Data” from Social Media Channels Useful for Funders?

How the Pope Is Connecting with Younger Generations on Social Media: Pope Emojis

Association Brain Food Weekly: 10.22.21

Association Brain Food Weekly: 5.1.20

Transforming your community into a collaborative learning environment

Association Brain Food: 7.7.23

Case Study: How Human Rights Watch Leverages Employee Personal Brands on Twitter

Association Brain Food Weekly: 12.9.16

Association Brain Food: 4.14.23

Learn How To Build A Successful Membership Website

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