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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 2.9.24

Reid All About it

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. – How Higher Logic Embraced AI While Mitigating Risk Hear a case study example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls.

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How to Make Analytics a Priority – Finally!

Association Analytics

Some examples include: Data specific – What data empowers you? An example is how many new members did we acquire last month? Communicate to leadership and staff in their language. When advocating for an investment in analytics, be sure to communicate in language that resonates with your audience. What limits you?

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Q&A with The Discovery Educator Network Community: Connecting and Empowering Educators Across the Globe [Case Study]

Higher Logic

Initially, we used a blog ( blog.discoveryeducation.com ) as our primary communication tool to share about events and resources with our community members. For example, a couple of DEN members took it upon themselves to form a private Facebook group where members could connect. He does it to be part of this community.

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From Blastoff to Outer Space: How Jama Software’s Community Became the Best Resource for All Things Jama [Case Study]

Higher Logic

“We can roll a lot more into our community than ever before.”. Jama’s community is hopping, generating over 700 discussion posts and 14,000 sessions per quarter. The daily communication makes life easier for both customers and staff. One staff member called Jama’s online community the “best resource for all things Jama!”.

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Advocacy and social media: A case study from ASHA

Association Advocacy Chick

Just this morning, I read a piece on how Members of Congress are starting to use Google+ and Google Hangouts in communicating with their constituents. AAC: Do you work with ASHA’s communications department and/or web team on social media? How do you communicate your advocacy efforts in 140 characters?

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Strategic Communications Power Membership Value at the American Public Power Association

Association Adviser

We spent some time with Dayak to ask how the association’s integrated media and communications department supports public power and reinforces membership value. Meena Dayak: I’ve worked with the association for a little over three years as the vice president for integrated media and communications.