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Engage Your Membership with Social Technology [Case Study]

Higher Logic

As its member base grew, the association needed to adjust member communications to match. As the association grew and evolved, so did the communication needs of its members, volunteers and sections councils. The American Society of Association Executives (ASAE) was ready to take member engagement to the next level.

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Event Cancellations: An Unexpected Case Study Happens at MPI WEC

Association Adviser

MPI leadership, along with host hotel MGM Grand Las Vegas and AV contractor Freeman, immediately convened to plan for the unexpected change, communicate the change to attendees and then execute with the time left. Communicate Quickly, Consistently with Attendees. Manage the Tone. About The Author. Email her at bthompson@naylor.com.

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Creating a Great B2B Case Study: 16 Tips for Marketing + Sales Enablement

Higher Logic

Quantifiable, well-presented case studies are how business-to-business (B2B) companies prove their solution works. And what does a great B2B case study come down to? Sales teams rely on case studies to support and close deals. Often, case study requests end in some form of “no” or a non-answer.

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Association Brain Food: 2.9.24

Reid All About it

Host: UST Education Speaker: Bill Mcglade, President, Community Leaders Institute & epIQ Creative Group Wed 2/14 at 12 p.m. – How Higher Logic Embraced AI While Mitigating Risk Hear a case study example of how Higher Logic internally explored and adopted AI tools while maintaining security and privacy controls.

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Association Brain Food: 5.31.24

Reid All About it

Hosts: 501Works and PerByte Speakers: James Marquis, CIO, 501Works Olivia Wilkins, Business Analyst/Project Manager, PerByte Wed 6/5 at 12 p.m. These tools are specifically designed to enhance marketing, advertising, and communications functions within your organization. 1 CAE credit. More info/register. 1 CAE credit. . –

Chicago 248
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Association Brain Food: 6.7.24

Reid All About it

For their event technology buyer’s guide , EventMobi interviewed 20 association event professionals to better understand the most time-consuming challenges when buying event technology—a good thing to know when starting a selection project. Google rankings. More info/register – repeats Sat 5/8 through Wed 6/12 at 11 a.m. Fri 6/7 at 4 p.m.

Chicago 259
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Association Brain Food: 2.2.24

Reid All About it

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. You have a full-time job, and doing systems projects isn’t it.