The certification conundrum
FEBRUARY 18, 2014
Whether it’s for prestige, a salary bump or a resume builder, people from all industries seek out certification programs. But the question is, should your association offer certification programs? It’s tempting to jump on the certification bandwagon but first, it’s important to conduct research. If your association needs a certification program to draw attendees, chances are, better content would do the trick. To certify or not to certify.