Reid All About it

APRIL 12, 2024

She explains how to get in front of prospects, make an impression on them and communicate the value of membership. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn to create targeted personas in ChatGPT for personalized content and interactions.

Revenue 257

Revenue Strategy Price Newsletter 257

Association Success

SEPTEMBER 19, 2019

As someone who works in the digital communications business, I work on many different channels of communication every day. Determining the best ways to effectively communicate with members, drive engagement and grow non-dues revenue is a constant focus for associations. . Break down your communication plan.

Revenue 93

Revenue Communications Analysis Products 93

Higher Logic

DECEMBER 20, 2018

Why Community Should Be Part of Software Companies’ 2019 Strategy. With the cost to build software going down, the barrier to entry is much lower. The business case for these buyers will show the potential increase in revenue from retention, upsell, and cross-sell opportunities. How does each one of these drive more revenue?

Software 159

Software Revenue Communications Team 159

Reid All About it

APRIL 5, 2024

Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. AI-generated SEO content is “polluting our culture for your own minor profit. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy.

Revenue 257

Revenue Price Denver Tools 257

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Chief Communications Officer/Owner, CQbd Tue 1/23 at 1 p.m. Hybrid/remote teams.

Revenue 257

Revenue Strategy Member Engagement United States 257

Reid All About it

SEPTEMBER 15, 2023

If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Get a better understanding of when it’s time to build, refresh, or sunset programs to support revenue growth.

LMS 257

LMS Revenue Arlington Education 257

Reid All About it

FEBRUARY 23, 2024

Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Bulletin describes how a member app helps nurture member engagement by providing a centralized communication channel for members. Digital initiatives. Member mobile app. Webinar latecomers.

DC 263

DC Washington Member Engagement Innovation 263

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. GrowthZone’s guide to selecting a credit card processor is perfect for those of you who need to understand the players and their roles, terminology, fees, rates, hard and soft costs, and security issues.

Certificate 268

Certificate Denver South Carolina Project 268

Higher Logic

MAY 13, 2020

Communicating a compelling value proposition. Create a digital space for them to engage, and then use intentional, targeted communication to build a personalized experience for each one of them, reaching them with relevant content at the right time and place. Non-Dues Revenue. What are those effects? Member Retention.

Tools 296

Tools Communications Email Marketing Recruiting 296

Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

Association Freak

MARCH 1, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. Diversifying Revenue and Membership Strategies In the rapidly evolving landscape of association management, diversifying revenue streams and membership strategies has become more than just a best practice—it’s a necessity for survival and growth.

Revenue 72

Revenue FAQ Innovation Member Experience 72

Reid All About it

JANUARY 22, 2021

Topics include: virtual events; converting an in-person event to online; engagement in a virtual event setting; business model changes; repurposing content; decline in membership, engagement, or attendance; how to remain relevant; and staffing shifts to meet the changing needs of the organization. Communicate. Communicate.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

SEPTEMBER 22, 2023

They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Get all the juicy details on how they crafted a killer title, created engaging content, and promoted the webinar to the right audience. More info/register. 1 CAE credit. 1 CAE credit.

LMS 268

LMS Revenue Education Strategy 268

GrowthZone

MAY 2, 2023

These productivity tools come in association management software (AMS) and help streamline database management, financial administration, event planning, member communications, and more. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue.

Tools 78

Tools Revenue Software FAQ 78

Association Freak

MARCH 2, 2024

There’s a pressing need to diversify revenue and membership to ensure sustainability. PLEASE SEE THE FULL PRESENTATION VERSION HERE There's a pressing need to diversify revenue and membership to ensure stability. Associations are grappling with changing member expectations and recovering from the pandemic-induced losses.

FAQ 72

FAQ Revenue Innovation Member Experience 72

Reid All About it

JUNE 9, 2023

Raymond Carver, “Rain” Non-dues revenue. Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. But We Want Your Sponsorship How can an association build non-dues revenue and member engagement all at once?

Revenue 205

Revenue Content Chicago Leadership 205

ISAE

MAY 13, 2024

Specifically, associations are struggling to communicate the value of membership, and many display a lack of innovation. Consequently, when it’s time for members to renew, they might think that the cost of the membership outweighs the benefits or opt to try a different association. Refine your communication strategies.

Los Angeles 93

Los Angeles Discount Library Committee 93

Reid All About it

APRIL 16, 2021

I liked this one from Jyrki Paananen, co-founder and COO of Brella, who said, “There’s almost an inflated volume of virtual events at the moment and it is challenging to make content the differentiator, so perhaps connections could be the new king.”. How Your Association Can Drive Revenue & Growth with AI-Based Personalization.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

DECEMBER 1, 2023

Content calendars. Trust me, when you don’t know which direction your content is going, the publishing process comes to a halt. Hilary Marsh explains the why, what, and how of content calendars and how to choose the best one for your organization. That’s on us, says Jay Cost at The Dispatch. 1 CAE credit. . –

Arlington 268

Arlington Technology Strategy Los Angeles 268

Association Analytics

DECEMBER 15, 2022

Are you using it to increase revenue and lower costs per renewal? You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. But are you truly leveraging that information?

Analysis 169

Analysis Discount Revenue System 169

Reid All About it

MAY 12, 2023

shares 15 ways to improve your newsletter content and delivery. Amith Nagarajan at Sidecar explains the basics of API —“the communication bridge between different software applications”—the problem with misleading “integrates with anything” claims and questions to ask vendors during the software evaluation process.

Chicago 200

Chicago Newsletter Mooc Education 200

Associations Now

AUGUST 24, 2023

Association pros shared the roles they think would most benefit their organizations—from digital strategists to revenue experts and career-focused professionals. James Thomashower CEO, American Guild of Organists Revenue manager. Leona Scott President, JEP Marketing Communications Visual graphics content creator.

Revenue 98

Revenue Certificate Marketing Strategy 98

Reid All About it

DECEMBER 8, 2023

Results Direct and.orgCommunity released the first and most comprehensive report on mobile apps in the association community , which includes data on how associations and their members are using mobile apps. Host: Impexium MC: Donna Gandt, Chief Revenue Officer, Impexium & Billhighway Tue 12/12 at 10:30 a.m. – Member app.

Strategy 274

Strategy Video Technology Innovation 274

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Cost-plus pricing doesn’t cut it anymore: [link] @AssocAdviser.

Revenue 60

Revenue St. Louis Price Cost 60

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. This will help increase membership and revenue. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Evaluate Your Opportunity Costs.

How To 169

How To Case Study Cost Revenue 169

Association Adviser

OCTOBER 13, 2016

Each year when Association Adviser and Naylor Association Solutions launch the Association Communications Benchmarking Study , we certainly hope to see measurable improvements in the ways associations communicate with members. 1 association communications challenge (cited by nearly 70 percent of respondents, up 16 percent from 2010).

Communications 60

Communications Revenue Social Media Survey 60

Reid All About it

JULY 7, 2023

The weekly list of free educational events and resources for the association community… A month from now, many of us will be at ASAE Annual in Atlanta. Check out the content lineup if you haven’t already. Hear about newsletter best practices to increase engagement and curate outside content. 1 CAE credit. More info/register.

Tools 195

Tools Education Newsletter Chicago 195

Association Adviser

OCTOBER 25, 2017

Non-dues revenue supports associations’ missions in so many ways: Providing exceptional training and education for members, financing lobbying efforts, keeping membership dues affordable, and offsetting the costs of your communication program, to name a few. Know exactly how your members are consuming your association’s content.

Revenue 76

Revenue eBook Tips Sample 76

Association Analytics

MAY 17, 2021

Are you using it to increase revenue and lower costs per renewal? You may find that the slight hit to registration revenue is well offset by the longer-term increase in dues and product sales they bring by staying with your association for years to come. But are you truly leveraging that information? Acquisition Channel.

Analysis 192

Analysis Discount Revenue System 192

EventMobi: Association Events

SEPTEMBER 21, 2023

It’s one of the most cost-effective ways for your organization to grow and succeed! Acquiring new members comes with upfront costs, especially those tied to marketing. Implementing even the most basic member retention strategies will not only save you money, it’ll help you increase revenue over time!

Strategy 130

Strategy Software Social Media Discount 130

Nimble AMS

JULY 28, 2022

An AMS should help your association manage membership records, optimize marketing and sales efforts, streamline communication campaigns, and other important office tasks. While the upfront cost for an AMS might be more expensive than you initially expect, in the long run, purchasing new technology will save you money.

Software 122

Software LMS Learning Management System Missouri 122

Protech

OCTOBER 6, 2020

Transforming Association Revenue Models . T he traditional revenue model for associations – one that primarily relied on an annual meeting or conference to support their operational budget – is no longer sustainable. Does this new model devalue the credibility of the content in any way? Would you be willing to try it? .

Revenue 124

Revenue Social Media Content Cost 124

Reid All About it

JUNE 18, 2021

How to conquer communication debt aka email/message overwhelm. Polished, Not Perfect: How to Make Authentic User-Generated Video Content from Your Community Even More Powerful. Turning the content you collect from your community into compelling video stories can feel daunting. Quick hits. Tue 6/22 at 2 p.m.

LMS 369

LMS Certificate America Committee 369

Reid All About it

NOVEMBER 19, 2021

The weekly list of free educational events and resources for the association community…. Non-dues revenue. WBT Systems recently hosted an ideation session with Non-Dues-a-Palooza to come up with ideas for revenue-generating online education programs. Jodi Harris, Content Marketing Institute ). Sponsorships. AMS vs MMS.

Revenue 195

Revenue Technology Conference Education 195

Reid All About it

SEPTEMBER 1, 2023

Nimble AMS explains how an AMS can help your association recruit, engage, and retain members by helping you better understand members, anticipate their needs, provide a better digital experience, and deliver personalized emails and content. Host: Professionals for Association Revenue Wed 9/6 at 11 a.m. Membership value. CAE credit.

Revenue 229

Revenue Survey Education Strategy 229

Reid All About it

JULY 10, 2020

Community karma, baby. Communications. Take a look at Naylor’s 2020 Association Communications Benchmarking Report , an in-depth look at the communication challenges associations currently face, including issues related to the impact of the Covid-19 pandemic. A webinar is a content stream, he says. Timely stuff.

Montana 365

Montana Content Price Strategy 365

Reid All About it

MAY 5, 2023

Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. You’re indulging in a high-cost bad habit! Hear ideas for collecting non-dues revenue (sponsorship, job boards, merch, etc.), AMS requirements. My immersion blender has earned its keep. 1 CAE credit. .

Chicago 205

Chicago Education Certificate Revenue 205