Association Adviser

OCTOBER 23, 2018

Okay, perhaps this is not exactly how association communication awards presentations really go down. However, the recognition and pride that communications awards bring to associations are no less than Oscar-worthy. There are many awards contests for which association communications are eligible.

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Newsletter Communications Press Release Social Media 62

Optimist Consulting

JANUARY 31, 2013

To help inspire your entry Olivia Chute from Chaz Brooks Communications , a PR agency has agreed to kindly shares their 5 tops tips for industry award entry. Entering and winning awards can be a powerful marketing tool. About Chazbrooks Communications (CBC) – [link]. Good luck if you enter! Everyone Loves a Winner!

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GrowthZone

JULY 16, 2017

If your communication highlights your organization’s expertise, people will believe it. In addition to the content discussed in prior posts, you can leverage tools like webinars (online seminars and presentations) and public relations activities like press releases or media outreach.

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Leadership Press Release Member Engagement Video 60

Associations Now

NOVEMBER 25, 2014

It’s easy to look at something that’s long been consistent and reliable—such as email marketing—and think you’ve mastered it. For a lot of associations, email marketing is kind of like the hoverboard—an area where it doesn’t seem like there’s much possibility. Consider what’s possible.

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Higher Logic

JUNE 27, 2016

This advice applies whether you’re writing reports, blog posts, or press releases – anything that requires planning and reviews from others. And insist that all reviews use the markup features of tools like Microsoft Word and Google Docs. Plan effectively with a fat outline. Before you write, you must prepare and do research.

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Associations Now

JUNE 1, 2015

Plus: where to look for social updates from the 2015 ASAE Membership, Marketing & Communications Conference. ASAE’s Marketing, Membership & Communications Conference has begun, bringing with it a bounty of new tips, tools, and insights for association professionals. Unable to attend?

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Higher Logic

JUNE 30, 2016

Modern email writers should adopt some of the blogger's tools, including using graphics, bullets, and subheads for skimmability. Our communications people try to shorten it up, but they will be overridden by our ED who is also an advocacy expert. Blog titles and email subject lines both should be clear and get directly to the point.

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Social Media Press Release Communications Newsletter 136

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Reid All About it

JUNE 17, 2016

If you host webinars for the association community, here’s a webinar especially for you: Thu 6/23 at 1 p.m. – How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International.

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Association Briefings

OCTOBER 19, 2020

When executed properly, social media is one of the best tools for an association to create an industry “brand” that’s seen as an informational authority. The use of social media is an essential part of your organization’s digital marketing ecosystem that helps boost engagement and builds brand reputation. In 2020, over , 3.6

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Associations Now

AUGUST 23, 2013

Recently released cross-industry research highlights successful strategies and tactics when it comes to social media and digital marketing efforts within the exhibition industry. But does the same hold true for exhibitions and their digital marketing efforts? Johnson Experience Marketing.

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Expo Logic

DECEMBER 27, 2019

Many speakers would love the opportunity to speak at an event for exposure, to market a new book or simply because their beliefs align with the event's goals. Communicate Clearly and Often. Maintaining an open line of communication through each step of the planning process is the most effective way to manage conference speakers.

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Associations Now

JANUARY 28, 2019

But there was a problem: The competing products on the market did not speak to one another. Smith in particular found his earliest success due to his ties to the association sector; his company, Sequential Circuits, released its first devices at tradeshows in the years prior. devices,” the associations stated in a press release.

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Vanguard Tech

MARCH 29, 2011

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. Some key takeaways are that Facebook’s portion of online sharing grew by 33% in 2010 alone and web users are embracing more tools such as AddThis (now installed on more than 7 million domains).

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Strategy Press Release Social Media Content 70

Off Stage

SEPTEMBER 4, 2011

4, 2011 - The Answer Site: a Social Media Tool for Successful Real Estate Communities. ” In real estate, the community is about buyers, sellers, and property owners. In a recent blog from the WAV group, the author observes that traditional MLSs are focused on communication with their members. Association Marketing.

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Associations Now

JANUARY 24, 2017

They can then distribute the tools to their members to use when working with travelers, “whether that be a travel agent that puts a poster and a brochure on their desk, or a cruise line that shows one of the PSAs on their channel loop,” Walker explained. So they really have an ability to reach a huge audience that we can’t reach alone.”

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Associations Now

SEPTEMBER 13, 2016

parenting expert and Genius of Play Ambassador, in a press release. It is a natural tool for children to develop resiliency as they learn to cooperate, overcome challenges, and negotiate with others. Finally, we are setting participation goals for our members to utilize the initiative’s assets in their marketing.”.

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Disciple Media

JANUARY 10, 2024

Build your own private and independent community, free from any third-party control (bye, Facebook!). Charge subscriptions and build sustainable revenue: Disciple’s monetization tools, including multi-tier subscriptions and in-app purchases, enable you to build a secure revenue model.

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Associations Now

FEBRUARY 19, 2016

New Post: Press Release 101: Why You Need a Good ‘Nut Graph’ https://t.co/sT8IfynkJv. Every news release needs one thing: a nut graph. Is mobile marketing on your mind? Long-form pieces that average 1,200 words garner 23 percent more engagement—clicks, shares, and time spent on the page—than shorter pieces. sT8IfynkJv.

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Association Adviser

NOVEMBER 15, 2016

Is the press release dead? For example, recently the American Marketing Association created its first Intellectual Agenda, in which it defined “The Seven Big Problems in the Marketing Industry”. I realize following these suggestions requires a lot more than communication skills.

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AMR Management Services

JUNE 26, 2012

Drive the Excitement Here are a few simple items to add to your awards programs: Collect quotes and pictures from previous award recipients (stating the benefit they received from the program) to include in your marketing in newsletters, website, emails, etc. Also, it is helpful for the tools to be in one place and easy to access.

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How To Library Kentucky Press Release 64

Association Adviser

AUGUST 7, 2017

On the bright side, media distrust can have an incredibly positive impact on the tenor of association communications. This is an excellent example of an association providing a simple communication that benefits the industry and its members. Jill is also responsible for Naylor’s communication gap analysis and survey services.

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America Social Media Press Release Education 63

Associations Now

SEPTEMBER 1, 2015

First off, a press release mishap exploded all over the tech media sphere, after a PR person made the mistake of sending the same message to nearly 500 journalists—mass-CC’ing all of them rather than using the safer mass-BCC option. Keep Your Messages in Check. Offer email alternatives. Improve your email configuration policies.

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Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Now, the main event: free professional development events for the association community. Learn how Artificial Intelligence (AI) is an accessible tool your association can use to increase member engagement. 1 CAE credit.

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Beth Kanter

APRIL 4, 2013

But getting into the habit of regular tweeting, Facebooking, or experimenting with new tools like Instagram is another story. He does his own all of his own tweeting and as his communications staff reports, “enthusiastically at that!” In other words, if your peer at another ACLU Affiliate can do it, then so can you!”

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Associations Now

DECEMBER 15, 2016

“Given today’s shifting workplace and how technology is disrupting jobs and labor markets, the need for employers to successfully attract and retain the best employees has never been greater,” said Laura Sejen, managing director of talent and rewards at Willis Towers Watson, in a press release. But how do you do it?

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SCD Group

JULY 9, 2012

” Scott says “social media are tools. RealTime PR is extremely important for associations operating in today’s 24/7 environment. ” Develop monitoring tools and staffing to constantly seek out newsjacking opportunities for your association and its profession/industry. Real-Time is a mindset.” I love them!

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Reid All About it

JUNE 1, 2018

FC writes about new tools that make editorial newsletters easier to produce and more enjoyable to read. If your content marketing isn’t producing the results you expected , you may need to address one of the five issues described by TechHQ. Rethink your marketing and PR tactics: 53% of journalists in the U.S. PR Daily ).

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Off Stage

JULY 5, 2011

We’re talking internet marketing here. No matter whether you own a website as an association, MLS, or brokerage, if you don’t know about landing pages for your web site, you’re missing a huge marketing opportunity! “Ok, you’ve convinced me: landing pages are important to web marketing. Say what???

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Beth Kanter

AUGUST 21, 2013

The post below was co-authored with Bahia Ramos, who is the director of Knight Foundation’s communication foundations program and highlights some of the content in the Giving Day Play Book which serves as backbone to this peer learning effort. This post was also cross-posted on the Knight Foundation blog here.

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