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Give New Life to Member-Generated Content

Associations Now

Whether it’s articles or webinars, member-generated content can help your association showcase its value and demonstrate thought leadership. During a session at the 2023 ASAE Annual Meeting & Expo, the American Staffing Association shared how that strategy has worked for them. ASA then created a microsite for the campaign.

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How to Make Analytics a Priority – Finally!

Association Analytics

We can help you move analytics to the top of the list by giving you tips to build a business case and how to articulate it to others. In addition to keeping it safe and secure, think of how you can leverage it to gain insights to help run your association more effectively. This will help increase membership and revenue.

How To 169
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Association Brain Food: 10.6.23

Reid All About it

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Ex Ordo describes how to implement conference and abstract management software for medical, technical, scientific, and academic association events. Content marketing. Association staff retention.

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Association Brain Food: 2.23.24

Reid All About it

TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Professionals for Association Revenue talked to Michelle Brien of Matchbox about the difference between virtual events and digital initiatives. Many employers won’t pay for memberships but will pay for professional development.

DC 261
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How to Sunset an Educational Program

WBT Systems

How to tell it’s time to sunset an educational program. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Revenue vs. expenses (including staff time). If you sunset a program, you will lose that source of revenue along with any expenses.

Education 160
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Increasing Revenue per Customer: 6 Reasons Why Your Customers Don’t Buy More

Higher Logic

Eighty percent of your future revenue will come from 20 percent of your existing customers , according to Gartner. For businesses, that’s huge, underscoring just how important it is to focus on customer success and marketing. If you want to grow your business, you need current customers to keep buying. You’re out of sight, out of mind.

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How to Grow Your Community Management Career Faster

Higher Logic

That can make growing a community management career slow-going, but only if you’re content to take the back seat. Develop the community’s focus based on your interests or a need you’ve seen in your industry, then seed the community with valuable, SEO-optimized content to start growing your audience. Collect Stories.

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