Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). But first…. Let’s explore this.

Marketing 149

Marketing Guidelines Software Email Marketing 149

Higher Logic

JUNE 27, 2017

That’s why you need to send your marketing and member emails at the optimal time, when people are most likely to pay attention. You can explicitly ask members when they’re most likely to check their emails as well as use third-party research and data from your association’s marketing to find the answer for your unique member base.

Marketing 159

Marketing Communications Guidelines Content 159

Vanguard Tech

SEPTEMBER 18, 2012

One of the most powerful (and in my opinion, under attended) sessions at the ASAE Annual meeting in Dallas last month was Monica Bussolati’s presentation titled " The Hottest Tool in Member Retention: Content! ". But then I realized that the first point of a content marketing strategy is to just do it ! Find a Common Voice.

Content 70

Content Marketing Dallas Guidelines 70

Associations Now

DECEMBER 10, 2018

Influencer marketing isn’t just about celebrities anymore. Looking forward to 2019, here are a few things worth considering about influencer marketing—along with your use of it: 1. And it can be a way to stretch beyond your standard content marketing channels. Read on for some trends to keep an eye on next year.

Marketing 97

Marketing Guidelines Content Products 97

Reid All About it

FEBRUARY 2, 2024

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. Ask Me Anything: Content Strategy Does “content strategy” mean the same thing to everyone in an association? Do associations have a common understanding of the content that staff and members create?

Certificate 266

Certificate Denver South Carolina Project 266

Reid All About it

AUGUST 11, 2023

Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations. Erin Lemons, Vice President, Marketing, Fonteva & Protech Wed 8/16 at 2 p.m. Procrastination.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

FEBRUARY 9, 2024

The weekly list of free educational events and resources for the association community… Employers’ job market. TopClass LMS suggests putting a new spin on your membership and education marketing. In this employers’ job market, it’s tougher for members, customers and prospects to find a better position. More info/register.

Newsletter 266

Newsletter Certificate Denver Case Study 266

Nexus Marketing

OCTOBER 30, 2023

What all do you get in an SEO-optimized landing page or article from Nexus Marketing? Nexus SEO-optimized landing pages and longform content are much more than words on a screen —we tailor each article to your brand, lead generation goals, and the unique SEO contexts of your target keywords. Key ✔️ – Always ?

Organization 52

Organization Guidelines FAQ Content 52

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt. million jobs.

Software 130

Software Discount Tools Resources 130

Associations Now

MAY 30, 2019

The Influencer Marketing Council, which launched in 2017, is delivering on a promise to provide best practices for fighting fraud in a form of advertising that is increasingly mistrusted. The guidelines come from the Influencer Marketing Council, a group of brands, marketing firms, and talent agencies.

Marketing 52

Marketing Guidelines Social Media Industry 52

Associations Now

MAY 28, 2014

And it’s a practice that the industry association’s guidelines specifically forbid. It goes directly against the American Society of Magazine Editors’ (ASME) guidelines, but that didn’t stop Time Magazine from introducing a microscopic new type of ad last week.

Guidelines 40

Guidelines Industry Content Tools 40

Association Success

APRIL 25, 2017

Recently, I came across a question on ASAE Collaborate about the Search Engine Optimization (SEO) impacts of embedded content from third-party sites. An example for associations might involve directly embedding content from your AMS site into a page in your CMS site. Where do you stand in search presently?

Content 76

Content Social Media Guidelines Revenue 76

Associations Now

MARCH 30, 2015

.” Fram’s guidelines center on these six qualifiers: Experience. For more details about each of these guidelines, click here to read Fram’s full post. Learn how one organization built a monthly giving campaign from the ground up in this guest post on the Nonprofit Marketing Blog by Get Fully Funded founder Sandy Rees.

Guidelines 40

Guidelines Sample Social Media Price 40

Reid All About it

AUGUST 18, 2023

Marketing Artificial Intelligence in Action Gain an overview of the current marketing artificial intelligence (AI) landscape. Host: Nimble AMS Speakers: Collier Faubion, Senior Sales Engineer, Nimble AMS Tirrah Switzer, Senior Director of Product Marketing, Community Brands Thu 8/24 at 12 p.m. Daughtry, M.Ed., 1 CAE credit. .

Certificate 195

Certificate Education Revenue Marketing 195

Delcor

JANUARY 28, 2019

We all know that pop-ups can be annoying, intrusive, and even dangerous—but can pop-ups add value to your marketing strategy? Evidence suggests that they deserve a spot in your organization’s digital marketing tool kit. Marketers have successfully used pop-ups to improve : Blog subscriptions. YOU ARE THE 100,000 TH VISITOR!

Strategy 69

Strategy Marketing Content Guidelines 69

Reid All About it

SEPTEMBER 22, 2017

Heed this advice from a content marketing agency that knows its stuff, RepCap, about the two things you need to run a great content marketing program. Maximizing Lead Gen: Why B2B Webinars Earn High Grades in Marketing Playbook. Learn about the increasing use and success of marketing webinars.

North Carolina 222

North Carolina Arlington DC Washington 222

Associations Now

APRIL 23, 2014

Trade groups and drug giants alike have raised significant concerns about proposed social media compliance guidelines from the Food and Drug Administration. The Food and Drug Administration, which sets requirements for marketing pharmaceuticals, is in the midst of finalizing guidance on “interactive promotional media.”

Guidelines 40

Guidelines Social Media Proposal America 40

Reid All About it

APRIL 30, 2021

Check this flowchart before you decide to put that content behind a paywall or lead magnet form. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Many associations are analyzing what makes sense and how best to offer their content/meetings moving forward as so much is still up in the air.

Education 354

Education Technology Strategy Revenue 354

Blue Sky eLearn

DECEMBER 4, 2018

Even though associations may not be required to follow ADA guidelines for their eLearning programs, accessible design will improve their educational material. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Recognize that learning is a process. Accessibility is important.

Technology 123

Technology Tips Guidelines Survey 123

Achieve

AUGUST 18, 2020

Keeping donors engaged remotely with fundraising-centric virtual events will be critical for your nonprofit moving forward as social distancing guidelines don’t appear to be going away. Set guidelines for your event. Develop an event marketing strategy. Set guidelines for your event. Marketing and tech team.

Guidelines 98

Guidelines Software Price Revenue 98

Blue Sky eLearn

DECEMBER 4, 2018

Even though associations may not be required to follow ADA guidelines for their eLearning programs, accessible design will improve their educational material. Use data whenever possible to make decisions on timing, content, relevance, cost, and marketing. Recognize that learning is a process. Accessibility is important.

Technology 120

Technology Tips Guidelines Survey 120

SCD Group

SEPTEMBER 17, 2012

Top 5 Roadblocks to Association Content (Marketing) Strategy. About 30 associations and nonprofit organizations participated in the 2012 Content Marketing World Conference workshop for associations and nonprofits. 10 Reasons Why Content Marketing Benefits Associations. Monday, September 17, 2012. 5 Audience.

Content 40

Content Marketing Social Media Guidelines 40

Nimble AMS

DECEMBER 5, 2022

A moderator can begin conversations and ensure discussions adhere to your community guidelines. Empowering your volunteers to become SMEs for your learning program will help you generate quality content for your association. If something goes wrong, a volunteer moderator can intervene or report a discussion to a staff leader.

Member Engagement 134

Member Engagement Social Media Review Recruiting 134

Higher Logic

DECEMBER 5, 2017

Today we’ll talk briefly about the key provisions of GDPR and how it may affect you as an email marketer. In 1995, the EU adopted the Data Protection Directive (DPD), which required all member states to adhere to general privacy guidelines, but allowed each nation to create independent legislation to meet this goal.

Email Marketing 196

Email Marketing Guidelines Marketing Resources 196

EventMobi: Association Events

AUGUST 11, 2023

Building an association website with valuable content and an attractive web design can help you: Retain current members Attract new members Raise the value of your sponsor packages Boost event registrations Drive non dues revenue Gather key data about member behavior Curious about what makes an association website shine? Relevant content.

Examples 130

Examples Directory Software Video 130

Slice-Works

NOVEMBER 21, 2013

But would you do that with your marketing efforts? CONTENT MARKETING OVERVIEW. When we started this series, we said that there were four key elements for building a sound framework for your content marketing strategy : 1. Conducting a content audit. Mapping your content to your prospect buying cycle.

Content 28

Content Marketing Social Media Newsletter 28

Reid All About it

MARCH 12, 2021

. – The Three C’s of Digital Marketing Success: How to Simply Create, Co-Create and Curate Content to Engage Your Audience and Drive Real Results. The world of digital marketing is becoming increasingly sophisticated but achieving success doesn’t have to be daunting. Host: American Marketing Association. 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

Higher Logic

SEPTEMBER 21, 2017

When issues come up later, your staff and volunteer moderators will save a lot of time by already having guidelines already in place. Require them to agree to your community’s rules before they’re allowed to access content. On a lighter note, don’t forget to engage your audience with multimedia content. Repurposed Content.

Social Media 189

Social Media Software Video Content 189

Leading Learning

DECEMBER 15, 2021

According to Global Market Insights , in 2020 the e-learning market surpassed $250 billion, and that number is expected to grow fast. As the Global Market Insights report shows, within six years the e-learning market will reach $1 trillion. Give clear guidelines. photo by Andrea Piacquadio from Pexels.

Course 89

Course Learning Management System Class Guidelines 89

Disciple Media

OCTOBER 25, 2023

This research will not only shape your community’s identity but also inform the kind of resources, content, and engagement strategies you’ll employ. These objectives will serve as your north star, guiding every decision you make, from the platform you choose to the kind of content you produce.

How To 36

How To Price Guidelines Content 36

Higher Logic

JUNE 9, 2020

As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber If this is outside your normal sending pattern, you may have seen a lower open rate or complaints from engaged individuals that messages are no longer going to the inbox.

Communications 262

Communications How To New York Guidelines 262

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. In 2016, TSAE decided to do a full association rebrand and, for the first time, established brand guidelines to ensure consistency across all communication platforms. With a new design direction, TSAE then revamped its content strategy.

Case Study 74

Case Study Texas Guidelines Revenue 74

Reid All About it

SEPTEMBER 25, 2020

Ryan Costello at Event Farm says great content alone doesn’t make for a great virtual conference experience. At the NTEN blog, Jarrett Way from Mighty Citizen explains how to improve diversity and inclusion in your marketing and communications. 5 unusual ways to find new inspiration for content. Marketing Manager, Aptify.

Case Study 285

Case Study Content Montana Price 285

Reid All About it

AUGUST 27, 2021

Learn how volunteer scenarios and training gap analysis can help your association identify the type of content you need to develop and offer to prepare chapter members for volunteering and leadership. Amanda Kaiser recommends making your exhibitors and sponsors true content partners. OSCPA told WBT Systems, “ We’re not going back. ”.

Tampa 200

Tampa Revenue Education Content 200

MemberClicks

DECEMBER 19, 2023

Your organization’s membership website is one of your most visible marketing assets. Platforms like MemberClicks offer a website builder specifically for membership organizations that lets you create a site with gated content. What’s the first thing you do when you want to learn more about an organization?

Directory 52

Directory Discount Software Tools 52

Reid All About it

MAY 13, 2016

I’m thinking about one-page strategic plans, automating processes, change management, shifting board mindsets, cybersecurity, leading from the middle, personalizing content, and other juicy association topics. What are some guidelines for navigating affinity programs and partnerships? Host: ASAE Marketing Council Section.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Achieve

MAY 18, 2021

The part that many nonprofits and small businesses get hung up on is content creation! You can view Canva’s pre-made templates and customize them to your nonprofit’s brand guidelines. Sarah holds a BBA in Marketing from Florida Atlantic University and has represented over 35 brands on Social Media in her career thus far.

Social Media 105

Social Media Florida Guidelines Examples 105