Association Success

DECEMBER 29, 2020

As companies scramble to find resources to meet their needs, a Learning Management System (LMS) is a foundational tool used for learning content, employee training, and selling digital products. But it has also offered the unprecedented opportunity to create a new product line. How will you be using your LMS?

LMS 88

LMS Price Learning Management System Blended Learning 88

Forj

MAY 25, 2021

This task is made even harder if your CME learning management system ( CME LMS ), the platform that delivers eLearning to your association’s members, fails to support you in the effort. How to Choose the Right Healthcare LMS: 4 Top Tips. There are a wide variety of reasons why your CME LMS may not be the right fit for your association.

LMS 91

LMS Learning Management System Course Case Study 91

Reid All About it

APRIL 19, 2024

TopClass LMS explains how it works and shares examples of associations doing this now. James Young of Product Community describes a twist on mentoring. I’m happy to feature it as long as it’s not too product-centric. Education + mentoring. Decline of trust. Congratulations, Dean! Co-mentors. CAE credit. More info/register.

Newsletter 254

Newsletter Content Social Media Education 254

Blue Sky eLearn

SEPTEMBER 23, 2021

We had an online portal where we’d store on-demand content from these events, as well as content recorded from conferences. But the portal wasn’t all—we were also putting that on-demand content onto DVD-ROMs and mailing them out to purchasers! The whirlwind of 2020: Who saw that coming?! About the Author.

LMS 296

LMS Content Conference Technology 296

Reid All About it

JUNE 18, 2021

I’ll be happy to feature it as long as it’s not too product centric. Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. More info/register. More info/register. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

SEPTEMBER 15, 2023

TopClass LMS wants you to know about the coalition supporting legislation to extend the use of tax-exempt 529 savings plans to association credentialing programs. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign. I’m happy to feature it as long as it’s not too product-centric.

LMS 259

LMS Revenue Arlington Education 259

WBT Systems

MAY 10, 2018

Learn from successful corporate market strategies! Selling online learning content to individuals is challenging enough. But selling that same content in bulk through corporate customers or partners can be even more demanding. Plus, business-to-business relationships require specialized content management functionality.

Strategy 150

Strategy Marketing How To LMS 150

Reid All About it

JUNE 25, 2021

Tracy King has come to the rescue with an excellent idea: host the trade show/expo on your learning management system (LMS) —a long-lasting and sustainable solution for exhibitors, prospective customers and your association. Four questions to help vet your content ideas. Amanda Milligan, Content Marketing Institute ).

LMS 361

LMS Revenue Tips America 361

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 276

Maryland LMS Revenue Strategy 276

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JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. I’m happy to feature it as long as it’s not too product-centric. If I lived in the DMV, I’d be on this bus for sure. 1 CAE credit.

Arlington 212

Arlington Revenue Leadership Strategy 212

Delcor

MARCH 31, 2020

Online learning programs expand your market for education since many members (and others in your audience) can’t always afford to attend or take time away from work to travel to conferences and other educational events. If you’re ready to invest in a learning management system (LMS), start by reviewing these LMS selection criteria.

LMS 81

LMS Authoring Tools Certificate Discount 81

Reid All About it

OCTOBER 27, 2023

TopClass LMS highlights distinctive site features from several excellent examples. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? I’m happy to feature it as long as it’s not too product-centric. Bring all your marketing automation questions and join the AMA.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Leading Learning

MAY 4, 2021

As the learning landscape and market have evolved, the technology platforms most closely associated with learning—including learning management systems—have evolved too, and new platforms have emerged. The Four Learntech Ls: LMS, LCMS, LRS, and LXP. Learning Management Systems (LMS). Learning Content Management Systems (LCMS).

LMS 52

LMS Learning Management System System Course 52

Reid All About it

JANUARY 12, 2024

If you’re a regular reader of Association Brain Food, this post from TopClass LMS will be familiar ground for you. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries and more. Your sleep and work quality/productivity depend on the right answer.

LMS 271

LMS Education Member Engagement Revenue 271

Reid All About it

APRIL 12, 2024

TopClass LMS shares 15 tactics for keeping your attendees’ interest and attention. SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Corporate marketing budgets are tighter and sponsors are no longer satisfied with logo displays and podium mentions.

Revenue 259

Revenue Strategy Price Newsletter 259

WBT Systems

JULY 11, 2017

When digital entrepreneurs—those who make their living selling online products and services—see a need in their market, they design a revenue-generating online course to meet that need. They also use online course marketing tactics that help them become millionaires in the process. Test a minimum viable product (MVP).

Course 186

Course Marketing eBook Content 186

Reid All About it

SEPTEMBER 22, 2023

TopClass LMS reviews the pros and cons of recording an educational event from both the attendee and association perspectives. They discuss the growth of international online audiences, challenges with online networking and engagement, online content libraries, and much more. Gen Z education. More info/register. More info/register.

LMS 271

LMS Revenue Education Strategy 271

Association Success

SEPTEMBER 24, 2019

In my first few days at LeadingAge , an association of nonprofit aging services providers, I was googling “what is an LMS?” An LMS was the only answer. In the first six months, we hired a consultant, sent out an RFP and explored demos with various vendors until we finally picked our LMS. . Getting it to the members. What’s next?

LMS 66

LMS Learning Management System Content Price 66

Reid All About it

JANUARY 19, 2024

TopClass LMS explains why you should keep the conversation going and the community gathering after a course, conference or educational program ends. Josh King of emc3 asked marketing and event leaders to share their event predictions and trends for 2024. Marketing to Gen Z and millennials. Post-program campaigns. Event trends.

Revenue 259

Revenue Strategy Member Engagement United States 259

Reid All About it

MARCH 11, 2022

I’ll be happy to feature it as long as it’s not too product-centric. Your marketing team constantly talks about the buyer’s journey. Join us as we sift through all the marketing lingo your team is throwing down to get to the heart of what constitutes a buyer’s journey, how it is built and how it delivers results. CAE credits.

LMS 195

LMS Revenue Los Angeles Newsletter 195

Blue Sky eLearn

MAY 4, 2020

So, beyond your standard questions about event schedule and production cost, what are the other most important questions to ask a virtual events vendor as you investigate their services? Virtual events are a fantastic way to launch new e-learning programs, because you generate so much new great content during a virtual conference.

LMS 282

LMS Price Team Sample 282

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. TopClass LMS explains how to keep industry professionals (and members) close with a learning subscription. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. I’m hoping to somehow. Learning subscriptions.

DC 265

DC Washington Member Engagement Innovation 265

Reid All About it

JANUARY 10, 2020

That’s why I like the “most popular posts of the past year” posts that come out this time of year, like this one from AMS provider MemberSuite and this one from LMS provider WBT Systems. Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. 1 CAE credit.

LMS 243

LMS Software Chicago Washington 243

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. Influencer marketing on Instagram alone is now a billion dollar industry.

Marketing 192

Marketing How To Course Discount 192

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. To generate non-dues revenue from these webinars, try charging a small registration fee since you’re offering exclusive content from your annual event. Create Educational Opportunities.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Blue Sky eLearn

FEBRUARY 4, 2020

Manage registration, marketing efforts, and product add-on revenue all through your main database. Consider another valuable tool in your association’s toolbox: your association learning management software (LMS). Email marketing software. Online learning management technology (your LMS). Let’s look at an example.

Organization 270

Organization LMS Software Social Media 270

Reid All About it

MARCH 1, 2024

TopClass LMS shares another recap of a session from the Learning Business Summit. When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. I’m happy to feature it as long as it’s not too product-centric. Advertising.

Education 259

Education New Hampshire Tips Technology 259

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

OCTOBER 6, 2023

In part two of their Open Space series, TopClass LMS explains how to overcome common objections to using this engaging event format. Another take on the young professional recruitment challenge comes from James Young of Product Community. Content marketing. I’m happy to feature it as long as it’s not too product-centric.

Revenue 259

Revenue Certificate Tools Innovation 259

Blue Sky eLearn

OCTOBER 11, 2017

If you already have content, decide what’s worth keeping. If you don’t have any online content, hold a brainstorming session to think about how you’ll go about creating some. You can’t launch an empty LMS! You’ll have dreams about your online content and LMS (at least I did!),

Tips 215

Tips LMS Mooc Social Media 215

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 276

Tools Strategy Revenue Technology 276

Reid All About it

AUGUST 11, 2023

TopClass LMS suggests your association offer management training programs for industry professionals. Read what they learned about the growth of international audiences thanks to online events—and challenges with online networking and engagement—as well as on-demand online content libraries and problems caused by the lack of integrations.

Chicago 195

Chicago Certificate Marketing Content 195

Reid All About it

FEBRUARY 2, 2024

If your association is looking for a sure-fire way to attract young professionals, TopClass LMS has the answer: early-career microcredentials. They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. I’m happy to feature it as long as it’s not too product-centric.

Certificate 271

Certificate Denver South Carolina Project 271

Reid All About it

SEPTEMBER 11, 2020

LMS/CRM integration. The folks at Fíonta do too, which is why they say integrating Salesforce (or any CRM/AMS) with a learning management system (LMS) should be on your association’s to-do list. I’ll be happy to feature it as long as it’s not too product-centric. LMS Demo Day. Mon 9/14 from 8:45 a.m. to 4 p.m. –

LMS 329

LMS Montana Revenue Price 329

Reid All About it

MARCH 12, 2021

I’ll be happy to feature it as long as it’s not too product centric. Learn how to produce a high quality live-stream on a budget, how to scale it up for larger organizations and what to know going into planning a virtual event so you are more knowledgeable if/when selecting a video production partner. Fri 3/12 at 10 a.m.* 1 CAE credit.

Nashville 370

Nashville LMS North Carolina Recruiting 370

WBT Systems

DECEMBER 5, 2017

Over the last few years, inbound marketing has become a key component of association marketing strategy. With inbound marketing, associations leverage content and online behavior tracking to develop and deepen relationships with prospective members and customers. CRM vs AMS. How is a CRM different from an AMS?

LMS 150

LMS System Survey Email Marketing 150

Association Success

FEBRUARY 26, 2020

Think about the last great product, new restaurant or fun show you found, one so helpful or interesting you truly enjoyed sharing it with someone you care about. Not exactly a life-changing product, but for $5, I found something that solved a problem for me. Work in a well-placed testimonial into your marketing materials.

Marketing 89

Marketing Review LMS Products 89