.orgSource

MAY 15, 2023

Is your marketing team hanging out at the North Pole while the membership group chills in Antarctica? If these two drivers of engagement are a world apart, it will be challenging to deliver the seamless experience customers expect from their favorite brands. There was a time when associations didn’t think of their members as customers.

Marketing 88

Marketing Team Social Media Communications 88

Higher Logic

MAY 20, 2020

Once you start thinking creatively, you can use all that content you prepped for your event to keep members engaged and increase revenue. Try turning your event’s educational topics into a series of webinars to provide members with new online learning opportunities and help them get to the next level in their careers.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

NOVEMBER 3, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Nominate your new product, member program, partnership success, or organizational change that propels your association toward its mission.

Tools 276

Tools Strategy Revenue Technology 276

YourMembership

JUNE 12, 2012

Add-On Products. I’ve written about personalizing the member experience for years now but Chris Brogan reminded me in his weekly newsletter just how far personalization can go. In his newsletter he wrote about how the folks at Social Media Camp in Victoria, British Columbia made his experience memorable. Advantages.

Member Experience 150

Member Experience Newsletter Social Media Software 150

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

OCTOBER 6, 2023

Another take on the young professional recruitment challenge comes from James Young of Product Community. Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways.

Revenue 259

Revenue Certificate Tools Innovation 259

Reid All About it

APRIL 12, 2024

SMS marketing. Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. They also offer advice on building your subscriber list, sending effective SMS marketing campaigns and staying in compliance with regulations. Member recruitment. What about your managers?

Revenue 259

Revenue Strategy Price Newsletter 259

Reid All About it

MAY 7, 2021

Even after resuming public performances, some theater troupes plan to keep streaming their productions , reports Terry Teachout at the Wall Street Journal. Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. Quick hits. Sat 5/8 at 12 p.m.

St. Louis 370

St. Louis Technology Strategy Products 370

Higher Logic

NOVEMBER 21, 2018

Adobe’s recent study about email marketing revealed more about these reactions to personalization. In Adobe’s survey, e mployees said that the most annoying thing when receiving an email offer from a marketer was: “An offer that makes it clear that the marketer’s data about me is wrong” (22%). What do they want from me?!

Marketing 149

Marketing Guidelines Software Email Marketing 149

Reid All About it

JUNE 30, 2023

I’m happy to feature it as long as it’s not too product-centric. Host: Nexus Marketing Agency Speakers: Mackenzie Burckbuchler, Partnership Success Specialist at Double the Donation Jessica King, Business Lead at Getting Attention Patrick Larkin, Nonprofit & Business Consultant at CSR – Consulting. More info/register.

Chicago 206

Chicago Newsletter Revenue Education 206

Associations Now

FEBRUARY 11, 2020

When it comes to marketing, an in-your-face approach is a common one—think loud TV commercials or emails aggressively pushing a product. But these mass marketing techniques are no longer effective , argues Mahnoor Sheikh on the Sprout Social blog. And this is exactly why brands are embracing inbound marketing.”.

Marketing 86

Marketing Case Study Newsletter Content 86

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. Email marketing news. 1 CAE credit.

Survey 259

Survey Project Strategy Education 259

Reid All About it

JULY 7, 2023

Check out the content lineup if you haven’t already. Teri Carden—the mastermind behind AMS Fest before selling it to Association Trends—and her team are known for creating enjoyable educational experiences. I’m happy to feature it as long as it’s not too product-centric. Our topic this month is product development.

Tools 195

Tools Education Newsletter Chicago 195

Nimble AMS

OCTOBER 15, 2019

These three should be on your priority list to ensure a great member experience. Failing to keep up with technology may cause your organization to fall behind in its ability to deliver a great member experience. Keeping up with member expectations. Help members find answers through personalized content.

Member Experience 60

Member Experience Technology System Software 60

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. Sticking with MGI for a moment, Tony Rossell explains how MGI survey participants made a successful case for increasing their membership marketing budgets.

Revenue 230

Revenue Survey Education Strategy 230

Higher Logic

MARCH 24, 2020

To support our customers on this journey, let’s explore the latest and greatest ways to strengthen your knowledge and get the most from our products and resources. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Live Distance Learning Training. On-Demand eLearning.

Library 219

Library Products Video Course 219

Reid All About it

NOVEMBER 10, 2023

I usually work with association industry partners on blog posts, case studies, and other content marketing pieces , but am open to learning about other interesting projects outside that scope. Check out what James Young at Product Community has to say about building and using a community engagement funnel. Member app.

Certificate 286

Certificate Price Tools Technology 286

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. Firstly, identify your product/service lines. For example, your membership service is likely to offer benefits to members, volunteering opportunities and professional career development activities. Publications.

Marketing 100

Marketing Newsletter Social Media Recruiting 100

Reid All About it

OCTOBER 27, 2023

Ewald Consulting describes how the Association of Workplace Investigators uses Local Circles to build connections and foster community among members and non-members. Marketing to younger generations. Trying to figure out how to market more effectively to Gen Z and millennials? Value proposition. More info/register.

LMS 259

LMS North Carolina Recruiting Recruitment 259

Reid All About it

JUNE 2, 2023

Anne Lamott If I could teach one marketing lesson. Listen up, my sales and marketing friends. Someone who fills out a form to download content is NOT a lead. They’re interested in the content, that’s it. Instead, nurture them with related content. I’m happy to feature it as long as it’s not too product-centric.

Technology 195

Technology Chicago Education System 195

Reid All About it

JUNE 9, 2023

Mercury Creative Group explains why you should have an ideal buyer in mind when crafting marketing content. Actually, this is a good idea when writing any content. Event marketing. She says it’s time to retire outdated and insider event marketing jargon. Audience personas. Change management. Creativity.

Revenue 206

Revenue Content Chicago Leadership 206

Association Analytics

JANUARY 30, 2023

And the more you’re able to understand member behavior, the better able you are to create an experience that meets their needs. Let’s break down several scenarios to show how data analytics can help improve the member experience.

Member Experience 321

Member Experience Analysis Course Survey 321

Nimble AMS

MARCH 30, 2023

An AMS assists in data management and reporting, optimizing sales and marketing efforts, and streamlining member payments and e-commerce initiatives. If your organization wants to improve staff processes, enhance the member experience, and boost your ROI, choosing an AMS will give you a competitive edge.

Software 137

Software Member Experience Technology Certificate 137

Higher Logic

MAY 16, 2019

Up until now, technology has been applied to increase our productivity and efficiency, helping us to do our jobs better, faster, and cheaper. Productivity will always be important, but what we’re seeing now is that technology is not only a supporting tool, but part and parcel of the strategy itself. Experience.

Member Experience 196

Member Experience Technology Content Communications 196

Association Analytics

MARCH 13, 2024

Your members can provide you with a lot of data about what they are interested in and how well your association is meeting their needs. Are you taking advantage of this important information, or are you still creating events, products, and activities based on what’s always been done? That depends on your association’s members!

Review 169

Review Member Engagement Process Examples 169

Reid All About it

MAY 3, 2019

I’ll be happy to feature it as long as it’s not product-centric. Tech Tools to Make You Immediately More Productive. Hear about an organization utilizing the power of integrated technology to grow, retain, and strengthen their connection to members. Here are the educational events scheduled for next week. Tue 5/7 at 1 p.m.

Tucson 262

Tucson Phoenix Products Tools 262

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Email Marketing Software Social Media 159

Reid All About it

MARCH 24, 2023

Instead, recent AMS data reflects more accurately how your members and prospect attendees are living now. They explain how to use AMS data for planning and marketing events. In a tough hiring market, you need to hold on to the talent you have. Quick hits Can AI write thought leadership content for you? 1 CAE credit. . –

Revenue 230

Revenue Chicago Leadership Education 230

Reid All About it

MARCH 25, 2022

Professional development market potential. I’ll be happy to feature it as long as it’s not too product-centric. Fri 3/25 at 11 a.m.* – The Association Show: Content. Learn how you can crowd source content from your community for your events. Presenters: Smriti Bansal, Head of Content, Braindate by e180.

Revenue 195

Revenue Content Virginia Technology 195

Reid All About it

JANUARY 15, 2021

The Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories, and highlight the important role these campaigns have in moving associations forward. Content/education strategy. 17+ free ways to get more traffic to your content. Association learning landscape.

Innovation 359

Innovation Las Vegas Communications Education 359

Association Analytics

JUNE 21, 2023

When you don’t know what’s going on with your members, what is important to them, what events they attend or products they buy or where they’re located, you’re losing out on key opportunities to connect and ultimately make your members’ experience a great one. Solution : The solution to this challenge is pretty simple.

Team 319

Team Report Course Proposal 319

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

Nimble AMS

JANUARY 31, 2023

This s ituation can leave many users feeling trapped. Learn how Nimble AMS empowers legacy AMS users to decrease low – value staff processes and elevate the member experience. Three ways Nimble AMS empowers legacy AMS users Three ways Nimble AMS empowers legacy AMS users Are you ready to leave behind your legacy system ?

Missouri 130

Missouri Software Illinois Massachusetts 130

Nimble AMS

MAY 5, 2023

Let’s look at my career, product marketing as an example. Product marketing is a career that has completely evolved and grown over the last decade. Until a few years ago, there was no association dedicated to product marketers.

Strategy 126

Strategy Member Engagement Software Tips 126

Associations Now

AUGUST 20, 2019

Two new reports point to member engagement challenges for associations, which could mean it’s time to test out an omnichannel marketing strategy—and, no, that’s not the same thing as multichannel marketing. Is your member engagement rate dropping? Now, you might be thinking, “We’re already doing omnichannel marketing.”

Marketing 92

Marketing Member Engagement Strategy Report 92

Reid All About it

MAY 10, 2019

Its speed, capacity, and dramatically reduced power consumption and communications response times, or “latency,” will make possible an astonishing range of innovative new products and services. Some quick hits before we get to next week’s free webinars: How to gain blog traffic by refreshing old content. Intriguing, isn’t it?

DC 170

DC FAQ Member Experience Project 170

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. I’ll be happy to feature it as long as it’s not too product centric.

St. Louis 341

St. Louis Technology Strategy Conference 341