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Association Brain Food: 4.12.24

Reid All About it

Learn to create targeted personas in ChatGPT for personalized content and interactions. Pricing in a Post-Pandemic World: Maximizing Revenue Learn methods for assessing price sensitivity and willingness to pay. Witness the power of AI tools through live demonstrations, showcasing their impact on real-world scenarios.

Revenue 256
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Building Buy-In for an Online Community at Your Association

Higher Logic

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Insiders

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2021 Virtual-Conference Big Ideas

Velvet Chainsaw

While in the second half of 2020 many virtual conferences grew attendance, attracting global and non-member participants, much of that growth can be attributed to significantly reduced registration pricing. If you typically do a Call for Proposals with a submission date nine months prior to the event, cut it back to five months.

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3 Learning Business Challenges & How to Overcome Them

Fonteva

Do your research during the selection process, carefully writing an LMS request for proposal (RFP). You’ll share this document with LMS software vendors , inviting them to send back a proposal that outlines how their solution can be used to meet your business goals. Solution: Reconsider your eLearning pricing practices.

LMS 52
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Association Brain Food: 3.10.23

Reid All About it

Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them. Ryan Law at Animalz shares advice from three marketers about how to succeed as a content team of one. Membership engagement.

Committee 195
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4 Ways Meeting Planners Can Best Utilize CVBs

ISAE

As a meeting planner, it’s likely you juggle a lot of information: event schedules, activities, catering, and piles of bid proposals with countless hotels and event spaces. First, we create content on our website and blog speaking to potential attendees on why they should come.

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FCC’s Proposed Net Neutrality Changes Draw Opposition, Clarification

Associations Now

Early reports on the Federal Communications Commission’s open-internet plans drew a roar of response due to changes that allow providers to offer a “fast lane” to content providers. “The allegation that it will result in anti-competitive price increases for consumers is also unfounded,” Wheeler wrote.