MemberClicks

FEBRUARY 2, 2024

When was the last time you updated your association or membership website’s content strategy? High-quality web content engages current members, helps recruit new ones, and enhances your organization’s brand and reputation. We’ll explore these five tips for developing more engaging content: Set quantifiable goals.

Content 52

Content Tips Guidelines Video 52

WBT Systems

JULY 31, 2018

According to the 2018 Membership Marketing Benchmarking Report from Marketing General Incorporated (MGI), the median basic annual membership dues is $212. Create an online career center that features professional development programs and other career resources for young professionals. Industry trends job-seekers must know.

millennials 150

millennials Resources North Carolina Certificate 150

Association Success

NOVEMBER 17, 2020

How often does your association publish new content ? Many associations focus on big annual events, or reports that provide in-depth information several times each year. But these occasional offerings can no longer keep pace with the flood of content that’s published online each day. Entertain through video content.

Content 148

Content Newsletter Sample Video 148

WBT Systems

FEBRUARY 27, 2018

Unfortunately, promotional content isn’t worth most people’s time unless they’re already highly motivated to buy. But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective.

Content 150

Content Marketing Education Course 150

Freestone

APRIL 11, 2024

Introduction Does it feel like your continuing education program spends all its time creating content and building courses? It can be costly, time-consuming, and overwhelming to develop a content strategy from scratch. What does it mean to repurpose content? It connects you to your members where they want to consume content.

Content 52

Content Revenue How To Social Media 52

Association TRENDS

JANUARY 28, 2022

Who downloaded from Association TRENDS’ Free Resource Library in 2021? Let Association TRENDS put your whitepaper, report, or content piece in front of our dynamic and interactive association audience! Download to see: Total Organizations Top Industries Budget Range Staff Size and more!

Resources 52

Resources Library Content Report 52

Reid All About it

MAY 24, 2024

The weekly list of free educational events and resources for the association community… AMS/CRM community. In facilitated conversations, participants will explore how the industry can come together to develop helpful resources for all stakeholders in the AMS/CRM selection process. Association magazines.

LMS 248

LMS Utah Indiana DC 248

Higher Logic

JULY 19, 2016

We compiled a list of some of our favorite resources to keep you updated while you bounce around the summer months. No, this isn’t your standard reading list -- in fact, very few of these resources are actually blogs or books. CMX Hub’s blog is a tried and true resource for anyone interested in online communities.

Resources 120

Resources New York City New York Newsletter 120

Higher Logic

JUNE 20, 2017

Many people in the community industry look forward to the findings in The Community Roundtable’s annual State of Community Management (SOCM) report, which helps guide their community efforts, ensures they keep up on the latest trends and keeps them competitive in the marketplace. Are your ‘best practices’ really the best?

Report 249

Report Class Guidelines Survey 249

Associations Now

FEBRUARY 22, 2017

In its new report on search engine optimization, the marketing firm Clutch recommends focusing on quality over quantity and replacing infographics with interactive elements. If you’re targeting search engines, now might be time to rethink your content marketing strategy. Check out the full report at the Clutch website.

Content 73

Content Report Marketing Software 73

Protech

OCTOBER 13, 2020

Content Pillars are a tactic that offers promise for overcoming this challenge. Here are three reasons Content Pillars are an effective and efficient foundation for revenue generation. Content Pillars create a natural, organic draw for users who are searching for your defined keywords and brand terms.

Revenue 98

Revenue Content Certificate Cost 98

Associations Now

AUGUST 1, 2019

A new report from American Express Meetings & Events says that planners can still deliver an excellent event experience, even if they lack the money or other resources they desire. Think having a smaller budget or fewer resources for an event means that it won’t be as successful? Think again. The first is programmatic.

Resources 95

Resources Report Event Planning Content 95

Associations Now

NOVEMBER 26, 2019

Whether it’s content from your prior events or old blog posts that can be given new life, content repurposing can be a major opportunity for associations to increase reach and build on prior efforts. One of the greatest resources that your organization has is content—and likely lots of it. Here’s how.

Content 111

Content Strategy Social Media Marketing 111

Wild Apricot

DECEMBER 13, 2013

A new report offers insight into nonprofit content marketing. Here are some report highlights and links to additional resources. nonprofit-communications'

Content 150

Content Marketing Communications Report 150

Optimist Consulting

DECEMBER 11, 2013

The Content Marketing Institute and the Direct Marketing Association (DMA) have just published their annual research report Content Marketing in the UK: 2014 Benchmarks, Budgets, and Trends. Content marketing is growing in importance, so it understandable that organisations are becoming more strategic about it.

Content 100

Content Report Marketing Social Media 100

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

Associations Now

APRIL 29, 2019

In its new report ?Disability The report [PDF], which surveyed 969 nonprofit and foundation employees, found that just 14 percent of respondents were offering video captions with their content, despite such services often being made available for free. That said, the report wasn’t entirely negative. percent that year.

Report 106

Report Survey Video Content 106

Associations Now

JULY 1, 2019

A new report from Heinz Marketing and PAN Communications notes that even as content marketing programs mature, many organizations find issues like ROI and strategic integration hard to solidify. That’s a point that the 2019 Content Fitness Report [registration], from Heinz Marketing and PAN Communications, hits on.

Content 97

Content Marketing Report Tools 97

Blue Sky eLearn

SEPTEMBER 10, 2021

Never forget that their continued support is conditional on the exchange of extra resources, events, and opportunities. In this guide, you’ll find out how and why you should: Optimize your email content. Optimize Your Content. The poorer your email content, the more difficult it will be to market effectively.

Email Marketing 283

Email Marketing Marketing Content Software 283

Association Analytics

FEBRUARY 20, 2024

When you’re working with limited resources it can be a struggle to both get new people in the door and then keep them there once you do. Not surprisingly, a 2020 report from Wild Apricot showed that 68% of organizations have difficulty growing membership. Will you send them additional content resources?

Strategy 169

Strategy Social Media Discount Newsletter 169

Association TRENDS

JANUARY 29, 2021

Let Association TRENDS put your whitepaper, report, or content piece in front of our dynamic and interactive association audience! Deliver your expert content through a third party allowing for higher readership levels, receive reporting on all campaign interactions, and get complete contact information for downloaders.

Resources 72

Resources Cost Content Report 72

Association Success

SEPTEMBER 23, 2020

After all, producing compelling content is no small feat. But the good news is that you can kick off your inbound marketing journey without creating new content from scratch. . One way to do this: offer bite-sized content in exchange for qualified leads. . Create a downloadable resource. Design a helpful one-pager.

Content 78

Content How To Newsletter eBook 78

Association Success

SEPTEMBER 22, 2020

Scroll through any publication’s Facebook page, and you’ll quickly discover that content can spark a variety of reactions. Effective content can spark debate, soothe worries and provide direction for readers who need it. Along with generating conversation, a smart content strategy can spark action, too.

Content 78

Content How To Newsletter Social Media 78

Association Analytics

MARCH 13, 2024

This blog provides an overview of how to establish your scoring model, establish a team of data champions, and adopt a regular reporting routine so that your association is set up for success. Content – This person takes the resulting data and tailors your association’s content, events, and other activities to appeal to the right audiences.

Review 169

Review Member Engagement Process Examples 169

Reid All About it

APRIL 19, 2024

The weekly list of free educational events and resources for the association community… Chapter relations gathering. In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy.

Newsletter 254

Newsletter Content Social Media Education 254

Reid All About it

JUNE 7, 2024

The weekly list of free educational events and resources for the association community… Generative AI. AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. Google doesn’t look kindly on AI-infused content. He wisely advises writing for readers, not for SEO algorithms.

Chicago 259

Chicago DC Washington Strategy 259

Higher Logic

JULY 27, 2017

Identify Top Content Topics with Online Activity Data. Still, your website is a valuable source of data and you can find relevant reports on visitor activity in your content management system (CMS) or in Google Analytics. Online communities and public websites both have reports on page views. Data to watch include: 1.

Content 136

Content Marketing How To Library 136

Association Briefings

OCTOBER 19, 2020

Content curation is a valuable content strategy for all associations. More than re-sharing content on social media, content curation is a way to provide additional value to your members while highlighting your organization’s industry expertise. And that’s where content curation comes into play. Look, up in the sky.

Content 52

Content Social Media Newsletter Industry 52

Aaron Wolowiec

JANUARY 5, 2016

Post-event fulfillment reports consistently rank at the top of sponsor lists in terms of the most valuable services provided by conference hosts. According to the 2012 IEG/Performance Research Sponsorship Decision-Makers Survey , fulfillment reports tied audience research as the most important service provided by conference hosts.

Report 100

Report Sample Content Conference 100

Reid All About it

JUNE 30, 2023

The weekly list of free educational events and resources for the association community… Gen Z membership. Professional development is a highly valued employee benefit, according to dozens of research reports, especially by early-career professionals. MemberSuite explores why new membership communities are so popular with Gen Z.

Chicago 206

Chicago Newsletter Revenue Education 206

Reid All About it

MAY 31, 2024

The weekly list of free educational events and resources for the association community… Humans vs AI. Content workflow. Jodi Harris at Content Marketing Institute explains how to map workflows for each content format and variation your team regularly produces. More info/register. 1 CAE credit. More info/register.

Chicago 248

Chicago North Carolina Video DC 248

Reid All About it

JUNE 14, 2024

The weekly list of free educational events and resources for the association community… ASAE Annual road trip. In Nimble’s AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, an introduction to AI for associations and a guide to developing an AI strategy. CAE credit.

Arlington 212

Arlington Revenue Leadership Strategy 212

Reid All About it

DECEMBER 22, 2023

The weekly list of free educational events and resources for the association community… Since webinars are winding down, this will be the last Association Brain Food for the year. Bill Sheehan at Multiview explains the basics of creating valuable industry reports. I’ll be back on Friday, January 5. Wed 1/3 at 12 p.m. 1 CAE credit.

Analysis 295

Analysis Software Education Strategy 295

Spark Consulting

MAY 11, 2020

The whitepaper includes: An association content curation maturity model. An interview with Carrie Hane and Dina Lewis, CAE, who co-authored the recent ASAE Foundation content strategy report, Association Content Strategies for a Changing World , with Hilary. A case study with the Institute of Food Technologists.

Case Study 341

Case Study Content Proposal Innovation 341

Association Reserves

AUGUST 21, 2023

Every year, hardworking HOA board members receive a HOA Reserve Study report, and its hefty content can feel like trying to decode a foreign language. Who Start by identifying the credentials of the person who prepared the report. When The report’s validity is another critical factor.

Report 52

Report Project Cost Tools 52

Associations Now

OCTOBER 30, 2018

Developing and delivering editorial content to your members can be an uphill climb, especially with limited staff and budget. Dairy Export Council lightened the load by forming a content partnership with two like-minded organizations. Each partner has a clear and delineated role in content development and distribution.

Content 99

Content Nevada United States Social Media 99

Aaron Wolowiec

AUGUST 10, 2015

Only 25 percent of study participants report members perceive their marketing communications as always relevant and professional. Associations are embracing marketing analytics more closely, with the percentage reporting no usage of analytics dropping from 13 percent in 2014 to 9 percent in 2015. Effective, meaningful, useful content.

Report 100

Report Marketing Detroit Social Media 100