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Five Tips for Conference Sponsorship Pricing

Velvet Chainsaw

In other words, a sponsor’s ROI is subjective in nature, making pricing an inexact science. Pricing methodologies for sponsorship vary greatly. If you’re being charged with updating and optimizing the pricing and effectiveness around your conference’s sponsorships, use these five tips to guide you: Leverage competitive intelligence.

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Skyrocketing Costs Squeeze Event Budgets

Velvet Chainsaw

Travel costs are rising due to strong demand (led by the leisure sector). According to a recent survey by The Exhibitor Advocate, exhibitors are seeing increased labor rates and material handling and shipping costs between 20-30% since 2017. As the cost of jet fuel and gasoline increases those costs are borne by the meeting organizer.

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How’s Your Pricing Strategy?

Associations Now

And, more precisely, how to price what you’re selling. As I was working on my feature for the latest issue of Associations Now on pricing strategy , it quickly became clear that there are few hard and set rules about how to think about pricing. One is that the lack of a coherent pricing strategy risks alienating members.

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Leadership Limerick: Putting a Price on Value

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

Price 60
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Event Planning Has Risen in the Ranks of Most Stressful Jobs

Velvet Chainsaw

When you combine that with soaring cost increases — around 20 percent higher than 2019 levels — the bottom-line result is a significant reduction in net income. To offset cost increases from drayage, labor, and building services, large investors are scaling back their exhibit space and sending fewer people to man their booth.

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Time to Audit Your Sponsor Offerings

Velvet Chainsaw

For each year, include the number of options available, number sold, and itemized price for each. We like to use these categories: on-site branding, digital/print advertising, thought leadership, attendee/networking experiences, and VIP events. Add fields that calculate the unsold inventory for each year. Assign categories.

Price 59
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Association Brain Food: 4.5.24

Reid All About it

Hear how to define a vibrant community, benchmark community KPIs against your peers and industry standards, connect community engagement to business results to optimize and grow, and evangelize the importance of community and its benefits to your leadership team. More info/register (ASAE members only). Host: ASAE Tue 4/9 at 11 a.m.

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