Remove Cost Remove Innovation Remove Leadership Remove Price
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Association Brain Food: 4.5.24

Reid All About it

She recaps a case study presented at the Innovation Summit about the American Board of Medical Specialties’ use of the blue ocean strategy to expand their certification tool into new markets. Learn about unmet attendee needs and innovative ways to leverage event technology to conquer these challenges. Blue ocean strategy.

Revenue 259
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Two Tensions Keeping Senior Event Professionals Up at Night

Velvet Chainsaw

Whether your results are better or worse than the CEIR index, I think it is a helpful top-line metric for benchmarking and sharing with your organization’s leadership. The two tensions to accomplishing this priority include: Increased attendee expectations vs. rising costs. Event innovation often takes a back seat. Swap it out.

Revenue 106
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Here’s a big idea: Innovation can be small

Association Success

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. This is not the only way to define, measure or think of innovation.

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Association Brain Food: 4.12.24

Reid All About it

Fri 4/12 at 11 a.m.* – Leadership Excellence: Prioritization and Inspiring Change Navigating complex projects and organizational change can be daunting for any leader, but women often face unique challenges in gaining buy-in and driving results. . – I’m happy to feature it as long as it’s not too product-centric. More info/register.

Revenue 259
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Association Brain Food: 2.2.24

Reid All About it

They explain how to develop a content strategy, know when it’s time for a redesign, decrease costs and increase revenue. They start with the benefits of a well-crafted print magazine, just in case you have to make a case to your leadership team. Hear how the speaker’s team developed a price elasticity forecast. Print magazines.

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Leadership Limerick: Putting a Price on Value

Idea Architects

Every Monday, I offer a leadership limerick, highlighting an idea or strategy about effective leadership in limerick form. Searching for leadership limerick will identify previous posts. Pricing is such a critical consideration there is an organization, The Professional Pricing Society , devoted exclusively to its practice.

Price 60
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Association Brain Food: 3.24.23

Reid All About it

WBT Systems describes how associations can support women professionals by providing professional development, leadership training and networking opportunities, and educating employers about eliminating workplace challenges. Quick hits Can AI write thought leadership content for you? You’ll see the next edition on Friday, April 14.

Revenue 230