Associations Now

MARCH 8, 2017

In a blog post , Tony Rossell, senior vice president of Marketing General Incorporated, says there’s evidence that membership retention can hold even through a somewhat significant dues increase. We wanted to carefully balance our rising costs, alongside the financial burden of our members,” he says. Environmental Scan.

United States 83

United States Discount Cost Communications 83

Smooth The Path

JUNE 18, 2019

By the time the email with my login credentials came in, I was off doing other things and did not have time to learn more about the association. Surprised by the high price of registration and my estimated travel cost, I pressed delete. Often programs are reviewed twice a year to ensure messages and channels are working.

Organization 108

Organization Member Engagement Member Experience Video 108

Reid All About it

FEBRUARY 17, 2023

The weekly list of free educational events and resources for the association community… Program marketing. Quick hits How the Reasoned Action Theory works in membership marketing—make sure you understand the scientific theory underlying human behavior. When the student is ready, the teacher appears… but is the boss willing to pay?

Revenue 39

Revenue Strategy Education Technology 39

Reid All About it

FEBRUARY 10, 2023

Many of us are eagerly awaiting the release of Amanda Kaiser’s book, Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community , on February 14. Without a basic knowledge of APIs, you could also cost your association a lot of time and money. Trade show costs. Member recruitment. 1 CAE credit.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Associations Now

MAY 18, 2016

It comes up on ASAE’s Collaborate forum often [member login required].And Pricing strategy in general is hard enough, and something in which associations aren’t known for their savvy. Associations have to consider it every time they set prices for new products or set new prices for old ones.

Handbook 53

Handbook Price Discount Products 53

Higher Logic

OCTOBER 10, 2016

Also, Higher Logic offered fixed pricing, so Dynamic Communities would have predictable costs and not have to worry about paying more as membership increased or as more staff accessed the system. Anyone who creates a login is also automatically subscribed to the Daily Digest, a summary of forum posts emailed to members’ inboxes.

Team 120

Team eBook Conference Examples 120

Reid All About it

NOVEMBER 18, 2022

You’ll get more than ten questions covering awkward or unfamiliar AMS issues , like customer support, logins, e-commerce, training, reports, data conversion, and more. Before a prospect agrees to talk with you, they will do their own research—that’s why content marketing works so well. . Host: American Marketing Association.

DC 43

DC Education Technology Washington 43

Off Stage

APRIL 20, 2011

o Development of strategies and action plans for your association in 2012. What’s the cost? Costs are minimal: the Jumpstart 2012 complete package is direct travel expenses (coach airfare, food, and lodging) and a $1000 facilitator fee. Your Name: RealTown Members: Click here to login. Association Marketing.

Chicago 40

Chicago Leadership Event Planning Certificate 40

Higher Logic

MARCH 14, 2019

While the reasons your customers use your online portal will vary based on the specific type of interactions they have with your company, there are a few standard drivers behind customer portal strategies and increasing online engagement within the community. To Provide Self-Service Options & Reduce Customer Support Costs.

Software 29

Software Cost Products eBook 29

Reid All About it

NOVEMBER 15, 2019

I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. Sounds geeky but it’s not. 1 CAE credit.

Washington 34

Washington DC Revenue Content 34

Off Stage

MAY 6, 2010

Matt: My industry colleague Judith recently posted brilliantly about Associations having an IT strategy outside of MLS ( [link] ). If a common billing infrastructure is used, costs for that infrastructure and its management are split between the organizations. 6, 2010 - My New Best Friend: Dialogue with an IT Guy.

Cost 40

Cost Resources Industry Survey 40

Association Subculture

NOVEMBER 30, 2010

On any given day I am either the bombard- ED or the bombard- EE in terms of planning, executing, attending, presenting at, marketing, developing, celebrating and/or lamenting this thing we call “conference.” Shelly’s favorite words are change, vision, strategy, tactics, learning, teaching and Lord of the Rings.

Conference 100

Conference Course Price Education 100

Off Stage

DECEMBER 15, 2010

Of course one of the most cited reasons for merging organizations is in reality a myth: overhead costs almost never decrease. And the transaction costs (legal, consulting, members’ time and staff overhead) incurred in a merger frequently result in decreased margins in early years. Your Name: RealTown Members: Click here to login.

Survey 40

Survey Cost Social Media Leadership 40

Association 141+

FEBRUARY 6, 2014

After the member joins they are automatically added into the marketing stream and receive email after email with further upsell, treating them as a customer first and a member second. Limited marketing for these events that are the not-to-miss programs of the year may still be worthwhile. Yet, what do we do most of the time?

Certificate 40

Certificate Course Content Sample 40

Off Stage

JANUARY 20, 2011

Did the local association need to better market the return-on-investment more effectively? Cost does not equal value. As consumers we are faced with the cost vs. value dilemma on a daily basis, and we walk away from a purchase knowing that expense outweighs value and the price is more than we are willing or able to pay.

South Carolina 40

South Carolina North Carolina Metro Price 40

Association Subculture

OCTOBER 7, 2009

Data driven strategies. The advent of the Web brings the ability to disseminate high-quality materials at almost no cost, leveling the playing field," says Cathy Casserly, a senior partner at the Carnegie Foundation for the Advancement of Teaching, who in her former role at the Hewlett Foundation provided seed funding for MITs project.

Leadership 100

Leadership United States Maine Education 100

Off Stage

APRIL 16, 2010

For those associations with MLS operations, the mission-critical imperative to develop a solid and consistent base of technology strategy is often obscured—our members are up close and outspoken about where our resources belong. Include the cost of the system, the support, the licenses, the training, and the overhead. Categories.

Technology 40

Technology Software Minnesota System 40

Off Stage

AUGUST 1, 2010

“We spent a lot of our resources on designing a strategic plan, and we voted on it, and we approved it, and I’ve got the strategies scheduled out over the next year, and—suddenly, THIS!” Other overhead costs? Your Name: RealTown Members: Click here to login. Association Marketing. Staff resources?

Project 40

Project Resources Course Social Media 40

Off Stage

DECEMBER 29, 2011

Bill Rovillo, of IMAPP, voiced some particularly challenging thoughts that association and MLS staff and leadership need to consider and place on the strategy section of their organizational agenda. ” atmosphere when they have 30+% of the market share of listings.” The no-cost MLS is not a new idea, either.

Minneapolis 40

Minneapolis Leadership System Revenue 40

Association Adviser

NOVEMBER 19, 2013

Technology is a strategy, not just a department for keeping the lights turned on and the trains running on time. Tech should have a seat at the table whenever business strategy is discussed. Speaking of security, Naylor’s Marcus Underwood shares some great tips in today’s issue for managing all of your passwords and logins.

Technology 60

Technology Social Media Ohio Louisiana 60

Off Stage

APRIL 22, 2009

Don Tapscott says, “The goal is to identify breakthrough strategies that rethink the core value of key government (read association) services, dramatically improve service delivery, reduce costs, and renew administrative processes. Your Name: RealTown Members: Click here to login. Association Marketing. Categories.

Social Media 40

Social Media Technology Leadership Team 40

Off Stage

APRIL 13, 2009

Recently I’ve been working on some social media/marketing presentations for Realtors, and I’ve gotten involved in the whole online networking scene. I reviewed the proposed new Social Marketing course from Internet Crusade, as well—it’s going to be very helpful to our members, I think (should be released soon!).

How To 40

How To Social Media Tools Proposal 40