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Hiring talent: 5 strategies to recruit and retain young professionals

Ungrated

Community association management companies and associations need to adjust their hiring strategies to attract and motivate young professionals in a highly competitive job market. Many companies will at least partially reimburse employees for the courses required to achieve different community association management credentials.

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Accessible, Affordable: The Strategy Behind One Group’s Online Learning Efforts

Associations Now

The initiative will help lead to significant growth for the association, which will hire 18 employees to staff the new endeavor, as well as build an onsite video production studio at its Clearwater, Florida, headquarters to create content for members.

Strategy 105
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Carole Baskin is killing it in marketing: How the non-profit in ‘Tiger King’ dominates digital strategy

Association Success

Here are some digital strategy lessons we can learn from Big Cat Rescue. Does your favorite nonprofit have a TikTok strategy? Just as big cats hunt animals as large as elephants and as small as rodents, Big Cat Rescue has a constant need for volunteers and interns, donors and advocates, and of course, park visitors.

Strategy 100
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[Infographic] The Power of Audience Segmentation

Higher Logic

Sending a monthly customer newsletter with industry updates is different from an email campaign for an upcoming event, or even an onboarding campaign for new members or certification course. Choose your goal, assess the action needed, and tailor the content accordingly. Broader Engagement. New Audience Segments.

Texas 214
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The 3 Best Data Points to Grab from Your AMS for Marketing Automation Campaigns

Higher Logic

The Florida Association of Insurance Agents did this and saw a 201% increase in email engagement. Identify members who have bought courses, attended events, or visited pages on your websites related to the content. Keep It Simple with Strategy. Before automation, the association sent one email with a lot of content.

Marketing 197
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Safe harbors: Community associations built to be places of open discussion and respect

Ungrated

In addition to the shooting at the Florida condominium this month, another incident last August in Atlanta claimed the life of a high-rise community association manager. >>Access additional on-demand webinars and education courses in CAI’s Learning Center. . >>Find more conflict management resources from CAI Press. >>Access

Atlanta 83
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2020 Election Lesson for Associations: Predictions are Only as Good as Your Data

Association Success

These are the same key issues that we see with associations who are using predictive analytics to develop strategies for their organizations. As with a too-small sample size, incomplete data means that your predictions aren’t based in reality and are basically useless for building strategy upon. Lack of Communicating About Uncertainty.

Sample 78