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Q&A: A Balanced Approach to Member Engagement

Association Adviser

We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. How often?

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. Objective #3 - Revenue.

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5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. Not Sure How.

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How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere.

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How to Justify an AMS Purchase to the Association Board

GrowthZone

Or, maybe you’re starting from scratch and it’s time to push your organization forward with membership, engagement, and retention strategies that you can’t accomplish on your own. Here is what every decision-maker will want to know: What is our return on investment?

How to Calculate the Impact of Online Community Engagement on Your Business

Higher Logic

The alerts never stop chiming on your phone, your email is the first thing you check every morning, and you know your all-star members better than you know your best friend. You are a master of online engagement. Do all those forum posts translate to more revenue?

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Association Brain Food Weekly: 5.24.19

Reid All About it

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. There’s a lot more to Appalachia than what you find in mainstream books and movies.

Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. But how much more?

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. Since I love to cook, America’s Test Kitchen Radio is another favorite.

Association Brain Food Weekly: 5.26.17

Reid All About it

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. Introduction to Reading the Waves of Change.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Nine ways to convert webinar leads into sales.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. Just think about your community’s vibrancy when compared to retention and revenue.

6 Key Features of the Best Learning Management Systems

Higher Logic

According to employers, new college graduates don’t have the skills to fill entry-level jobs. Their professional development and competency-based learning offers are second to none. To make sure you’re on the right path, look for a system with these five essential features.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. Members can find information anywhere.

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. – To CVB, or Not to CVB?

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. – To CVB, or Not to CVB?

Association Brain Food Weekly: 11.15.19

Reid All About it

They also suggest questions about integration to ask your shortlist of vendors. I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. We added chopped lettuce and tomatoes to our gyros. Listen to client case studies.

Association Brain Food Weekly: 6.8.18

Reid All About it

They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. to 6:15 p.m.

Association Brain Food Weekly: 6.15.18

Reid All About it

The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. A few years ago I came up with some crazy ideas about how associations could transform higher education.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. Quick hits before we get to next week’s free webinars: Is your marketing mediocre?

Don't Go Another Year With a Board With Old Thinking. Make 2014 Count For Something

Tom Morrison

It''s December 2013 and every association is about to embark on a new year. Hanging onto traditions, which at the time were amazing, but that aren''t meaningful to the overall membership any longer. Success and failure is defined by asking, “How much did we grow membership this year?”

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one.