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Q&A: A Balanced Approach to Member Engagement

Association Adviser

We’ve compiled answers to questions posed during the Q&A portion of the webinar as well as submitted questions that our team ran out of time to answer. Download a recording of “A Balanced Approach to Member Engagement” here. How can you effectively target communications without good data? We recommend surveying your members about their demographics and preferences at least once every two years, but preferably once per year. How often?

[New eBook] The Community Module Guide: How to Support Your Organization’s Business Objectives

Higher Logic

Well, if you want to elevate the success and business impact of your online community, trust us – there’s a module for that. Customizing your online community is a great way to maximize its impact, propelling your capabilities from basic to extraordinary. Objective #3 - Revenue.

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How to Justify an AMS Purchase to the Association Board

GrowthZone

Or, maybe you’re starting from scratch and it’s time to push your organization forward with membership, engagement, and retention strategies that you can’t accomplish on your own. Here is what every decision-maker will want to know: What is our return on investment?

5 Reasons Your Executives Don’t Participate in Your Online Community (And How to Fix It)

Higher Logic

It’s designed to help members get involved, make connections, and develop relationships with their peers and organizations. Community professionals know that and are engaged in keeping the community active and getting other staff members involved. Your c-suite and board of directors may not be as involved in your community as you’d like them to be – and that’s a problem. Executive participation isn’t just another ‘nice-to-have’ for online communities.

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Building Buy-In for an Online Community at Your Association

Higher Logic

You don't have to be a hypnotist or a master of persuasion to build support for an online community among your association’s board and executive team. Instead, you need to align your new online community with the mission and priorities of your association's leadership.

How to Grow Your Community Management Career Faster

Higher Logic

Community managers hold an integral job that can get lasting results for businesses, yet they don’t always have the opportunity to communicate their importance. It’s easy to get caught up in the day-to-day tasks and let busy executives or overworked managers turn their attention elsewhere. That can make growing a community management career slow-going, but only if you’re content to take the back seat. 4 Ways to Grow Your Community Career.

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Association Brain Food Weekly: 1.11.19

Reid All About it

The resulting report from this survey provides benchmarking data and insight into how more than 1,000 associations recruit, engage and retain members and certificants. I always look forward to reading this report so, if you haven’t already received an email from Tony Rossell at MGI, I encourage your association to participate by following this link. Yes, I’m a tease, you’ll have to click through to see what everyone was reading last year.

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Membership 101: Life Time Value

Spark Consulting

One of the questions I get asked a lot is: “How much should I be willing to invest to recruit a member?” For example, let’s say you invest $1000 on a recruitment campaign and bring in five new members. That means you spent $200 each to acquire those members. The total value the association receives from a member encompasses far more than just one year’s dues payment. But how much more?

Association Brain Food Weekly: 7.21.17

Reid All About it

Your weekly list of free webinars and events for the association community… Yesterday I went on an ebook buying rampage thanks to BookBub. You know how it goes: you look at the “Customers who bought this item also bought” section on Amazon and before you know it you’ve clicked “Buy now” several times. Well, that’s what happens to me. It] reveal[s] how fragile the status quo is, and how malleable the future can be.”. 9 Social Media Metrics to Monitor.

Association Brain Food Weekly: 5.24.19

Reid All About it

They suggest ideas for unconventional approaches to awards programs; increasing entries ; scoring, selecting, and awarding winners ; livening up the award presentation; and sharing the winners’ success stories. Associations put a lot of effort into educating their members and market, but meanwhile, no one in the association is focused on educating their own staff. Check out this new community, Content Forum , organized by Dina Lewis, CAE—your new place to hang out and geek out.

Association Brain Food Weekly: 5.26.17

Reid All About it

Your weekly list of free webinars and events for the association community… Earlier this week, I finally read the new white paper from Elizabeth Engel and Sherry Marts, Include Is a Verb: Moving from Talk to Action on Diversity and Inclusion. To be successful, you need to consciously align your diversity efforts with the culture and strategic focus of your organization.”. This good post from WBT Systems: how to help members develop a learning habit.

Association Brain Food Weekly: 12.7.18

Reid All About it

The weekly list of free educational events and resources for the association community… How do you manage if you’re an education department of one ? How does any association professional juggle everything on their to-do list? Members need certifications and certificate programs to advance in their careers, and associations need the non-dues revenue those programs provide, says MemberSuite. Nine ways to convert webinar leads into sales.

Association Brain Food Weekly: 11.10.17

Reid All About it

I must admit I exceeded 140 characters a few times already but only to add a bit of commentary to articles I shared. I plan to continue being pithy on Twitter—at least in my own mind—and not use more characters just because I can. If you work in an association, I encourage you to think about content strategy for five minutes because the American Society of Association Executives (ASAE) Foundation is studying how associations use content strategy.

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. Ever wonder how PCMA puts on its annual event, Convening Leaders?

Association Brain Food Weekly: 2.10.17

Reid All About it

Before we get to the upcoming week’s webinars and learning events, here are a few of my favorite reads and some news from this week. In her work with associations, Amanda Kaiser has talked with hundreds of members about their conference experience. If you do, you’ll be granted a lifetime subscription to read the reviews of others. The folks behind the site hope to hit a critical mass of 100 reviews soon. – Video Event Marketing that Drives Revenue.

Why You Should Be Measuring Community Vibrancy

Higher Logic

Yet despite being widely known and valued, soft skills take a back seat to more defined skills like writing or expertise in Excel. Those are the skills employers use to grade your resume. But how far will Excel get you if you can’t get along with your coworkers or persuade your boss to try a brilliant new idea? People know about them and want to see positive results, but when push comes to shove, they don’t value them very highly.

6 Key Features of the Best Learning Management Systems

Higher Logic

According to employers, new college graduates don’t have the skills to fill entry-level jobs. Their professional development and competency-based learning offers are second to none. And with modern technology, including learning management systems (LMS), associations have the power to pick up where colleges leave off. They can deliver valuable training for both new and experienced professionals through easy-to-access and effective online tools.

Association Brain Food Weekly: 6.15.18

Reid All About it

The weekly list of free educational events and resources for the association community… The Atlantic takes a look at the death of higher education due to declining enrollment. A few years ago I came up with some crazy ideas about how associations could transform higher education.

Association Brain Food Weekly: 11.15.19

Reid All About it

They also suggest questions about integration to ask your shortlist of vendors. I did but now I know better thanks to this post from MemberSuite about the seven hidden costs of a pseudo SaaS AMS. Here’s one for my marketer friends from Jodi Harris at Content Marketing Institute about how to educate management or leadership about the value of content marketing. We added chopped lettuce and tomatoes to our gyros. Check Scams and How to Safeguard Against Them.

Association Brain Food Weekly: 6.8.18

Reid All About it

They point to a series of articles documenting “changing attitudes towards nonprofits in general and museums in particular.” Although the article is written for a museum audience, as 501(c) cousins, associations also need to keep an eye on this issue. If your technology wish list is long but your budget is short, you have to prioritize your needs. DelCor describes how to develop a technology project portfolio to guide you through these difficult decisions.

Association Brain Food Weekly: 11.4.16

Reid All About it

Each episode is dedicated to a president starting with George Washington and ending with Donald Trump. I’m listening to them all in order, of course, and have made it up to the Warren Harding episode. I subscribe to dozens of podcasts and normally don’t listen to every single episode, like I do with Presidential. Since I love to cook, America’s Test Kitchen Radio is another favorite. Now on to the list of this week’s free webinars and learning events.

Best Association Management Software | Our Top Picks

Fonteva

The best association management software, or AMS, solutions are specifically designed to meet the unique needs of associations just like yours. The time and money that effective software saves leaves you more resources to devote to pursuing your goals and continuing to grow. As you begin your search, take the time to explore beyond the first dominant choices you come across. Ready to get started? Member communities and tools. Easy-to-use CMS.

Association Brain Food Weekly: 10.18.19

Reid All About it

It’s so sad to meet an association professionals whose boss doesn’t provide a budget for professional development—how cruelly ironic considering associations are in the lifelong learning business. I can see how members and customers might be more apt to reply to a request for advice than a request for membership or program feedback. B-to-B social review sites are becoming more mainstream and influential , says Ian Bruce at SiriusDecisions.

Association Brain Food Weekly: 9.20.19

Reid All About it

The weekly list of free educational events and resources for the association community… I’ve referenced the New Member Engagement Study from Kaiser Insights and Dynamic Benchmarking for many of the posts I write for clients, so I’m happy to see they’re preparing to do another one. If your association has a new member onboarding, orientation, or welcoming program, please take 15 minutes to participate. How to Find and Plan the Perfect Event Spaces.

Don't Go Another Year With a Board With Old Thinking. Make 2014 Count For Something

Tom Morrison

It''s December 2013 and every association is about to embark on a new year. A year in which we want our associations to go to a new level, membership to increase, more members engage in our programs and a vibrant board who is thinking futuristic with great ideas and innovation at the forefront. Hanging onto traditions, which at the time were amazing, but that aren''t meaningful to the overall membership any longer. Total Member Surplus at Year End.