Higher Logic

JULY 11, 2017

Did you know that 80 percent of your future revenue will come from only 20 percent of your current customers ? For example, a customer may ask a question about a product in your community discussion forums or visit product documentation in your file library. Email, even sales and marketing email, isn’t dead.

Revenue 189

Revenue millennials Library Products 189

Reid All About it

NOVEMBER 24, 2023

RevUp Summit on Wed Dec 6 and Thu Dec 7 in Annapolis MD, hosted by Professionals for Association Revenue AWTC Advance on Wed Dec 6 in Arlington VA, hosted by Association Women Technology Champions People Powering Tech on Thu Dec 14 online, hosted by Qiqo Inc. Next gen marketing. Event recording release. Threats ahead. 1 CMP credit.

Arlington 261

Arlington Los Angeles Atlanta Technology 261

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 272

Maryland LMS Revenue Strategy 272

Blue Sky eLearn

MAY 16, 2019

To preserve the online education programs and processes I worked so hard to put in place! ” — Include a guide to finding important files, resources, and anything else that’s documented here in the binder. Some important reports that come to the top of my head include: Revenue reports. Other Documentation.

Tips 211

Tips FAQ Education Sample 211

Nexus Marketing

JUNE 27, 2023

With the platform achieving over 100 million active users in just under two months since its release, it’s become clear to all digital marketers that ChatGPT , an AI-powered tool, isn’t going anywhere. While AI-generated content can seem daunting for many digital marketers, the team at Nexus Marketing views it as an opportunity.

Process 40

Process Content FAQ Guidelines 40

GrowthZone

MAY 2, 2023

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. Not sure where to start? Ask around.

Tools 78

Tools Revenue Software FAQ 78

Blue Sky eLearn

FEBRUARY 4, 2020

For your association’s member businesses, this may mean mastering new emerging technologies in your industry or even hitting specific success metrics within their own internal processes. However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals.

Organization 270

Organization LMS Software Social Media 270

Association Analytics

FEBRUARY 14, 2022

Start by assessing and documenting the current state of your data. This is not a long process. Process – If you have a question, what is the process to get your answers? Or do you have to go through a long process to get the answers? This will help increase membership and revenue. What tools do you require?

How To 169

How To Case Study Cost Revenue 169

Socious

NOVEMBER 10, 2016

For me (and many other marketers), it’s logging in to my marketing software and checking the day’s stats. That’s true of most marketers because, in general, marketing is usually broken down into just three goals: Attract people. Your essential systems are the ones that help you systematize marketing to current customers.

Technology 100

Technology Marketing Software System 100

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. Here’s where it starts to look ugly: 70% of these associations don’t have a formal, documented e-learning strategy.

Mooc 192

Mooc LMS Sample Survey 192

Reid All About it

DECEMBER 1, 2023

Impexium recommends proving you’re an organization they can trust, delivering benefits they value, and having processes and systems that facilitate member referrals, new member onboarding, testimonials, social presence, and member feedback. Learn about tools and processes that can help you maintain healthy item banks for your programs.

Arlington 266

Arlington Technology Strategy Los Angeles 266

WBT Systems

FEBRUARY 20, 2018

A sunset review process provides guidance (and cover) for these difficult decisions. Data is both the red flag and the evidence you’ll need during the sunset review process. Find out how much staff time (in dollars) is spent on marketing and managing the program compared to revenue generated. Value to market.

Education 161

Education How To Certificate Committee 161

Reid All About it

OCTOBER 22, 2021

Jamie Notter of Propel says it right up front so no spoilers here: “to make your strategic plan a living document , you re-write it every three months, and you let everyone in the organization edit it.” Content marketing. AMS experts will be showcasing platforms and sharing their knowledge with the association market.

San Diego 195

San Diego Education Social Media Content 195

Reid All About it

JUNE 23, 2023

WBT Systems goes over some ChatGPT basics, brings up some concerns—like why you shouldn’t rely upon it to do all your work, and explains how association professionals, including education teams, are using ChatGPT to save time and jump-start the creative process. Marketing benchmarks. Our AI future. Event apps. 1 CAE credit.

Metro 195

Metro Strategy Technology Marketing 195

Reid All About it

OCTOBER 15, 2021

Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.

Revenue 195

Revenue Committee Strategy Technology 195

Reid All About it

APRIL 16, 2021

How Your Association Can Drive Revenue & Growth with AI-Based Personalization. When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Organizations are not only seeing deeper engagement, but also increased sales and more diverse revenue streams. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Conference content. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

GrowthZone

JUNE 21, 2021

Generate revenue. Automated renewal process. Document management. Online payment processing. Mobile credit card processing. Marketing automation. Email marketing. It was designed to generate non-dues revenue and streamline work processes. FEATURES: Marketing. Email marketing.

System 148

System Software Directory Membership Management 148

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. 6% have no formal, documented strategy for their virtual conference. Marketing education. Sponsor survey. 1 CAE credit.

Revenue 195

Revenue Survey Leadership Education 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

Revenue 370

Revenue North Carolina Industry Technology 370

GrowthZone

JANUARY 31, 2023

In an unsolicited process, are your strengths among the ones you publish in your value proposition? In regard to diversity efforts, 65% of the do not have a documented diversity and inclusion policy that they use regularly. Test the Strength of Your Current Value Proposition Review your value message internally.

Survey 78

Survey Review Revenue Member Engagement 78

Associations Now

AUGUST 14, 2023

Create Thought Leadership In 2019, ASA wanted to reposition itself in the market, so they brought in a marketing firm to do an assessment. The firm told us that we had so much content, we needed to figure out a way to get it all back out into the market,” said Kelly Verberg, ASA’s vice president and chief membership officer.

Content 96

Content Video Resources Team 96

Reid All About it

NOVEMBER 5, 2021

501Works, in partnership with Branching Knowledge, is inviting association staff, vendors and consultants to participate in a survey whose purpose is to improve this industry’s friction-ridden and fractured process for selecting, implementing and using AMS/CRM solutions. AMS/CRM software selection survey. A mindset for change.

Survey 195

Survey Revenue Price Team 195

WBT Systems

APRIL 3, 2018

Document what you learn. Efficiency issues for staff: wasted time, manual processes, and lack of automation. Document any missed opportunities because of your system’s limited functionality. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that.

LMS 161

LMS How To Learning Management System Project 161

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. These include influencer marketing , video production , public thought leadership opportunities through NXUnite, and more.

Content 52

Content System Analysis Resources 52

Higher Logic

JUNE 5, 2020

Marketing (45%). 22% have no documented strategy. Revenue growth. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. Networking (59%). Innovation (42%).

Analysis 272

Analysis Cost eBook Report 272

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 275

DC Washington Learning Management System LMS 275

Membersuite

MAY 25, 2021

Document how the existing AMS holds your association back and prevents it from leveraging opportunities. What processes took too long? Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. Well…you can! And below is how. #1: 6: Round Up Allies.

Software 170

Software Leadership Project System 170

MemberClicks

OCTOBER 11, 2023

Tax exemption forms can take 3-12 months alone for the IRS to process and contact you. File your articles of incorporation Your articles of incorporation are documents that establish where and when your nonprofit was formed and contain information that verifies your nonprofit’s existence. How much does it cost to start a nonprofit?

Illinois 52

Illinois How To Chicago Software 52

Membersuite

NOVEMBER 11, 2021

Over the past ten years, an overwhelming number of new products have entered the association management software (AMS) and membership management software (MMS) markets, causing more confusion for associations trying to make smart technology investments. Review and document all your processes so you know what the new software must do.

Membership Management 117

Membership Management Software Association Management Price 117

Reid All About it

JULY 21, 2017

Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Learn about digital marketing strategies and techniques beyond email that power event growth and should be in every event marketers toolbox. More info/register.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

GrowthZone

NOVEMBER 23, 2020

Generate revenue. Automated renewal process. Document management. Online payment processing. Mobile credit card processing. Marketing automation. Email marketing. Accounting and payment processing. Email marketing. E-business tools support multiple revenue streams. Fundraising.

Membership Management 78

Membership Management Software Directory System 78

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? With their proven processes, you’ll save time during selection and implementation so your programs will be up and running more quickly. Consultants are business analysts.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

NXUnite

DECEMBER 13, 2023

At NXUnite by Nexus Marketing , we provide a platform where brands and organizations within the mission-driven sector can collaborate, learn, and grow. With a powerful team, expansive network, and innovative marketing strategies, they’ll make sure your business’s impact is felt.

Software 130

Software Discount Tools Resources 130

Reid All About it

MAY 26, 2017

And, when you get that money, you’ll want to read Aptify’s explanation of how a lack of standard, documented (emphasis on “documented”) processes wreaks havoc on technology selection and implementation. Presenter: David Epstein, marketing director, Bizzabo. Using Video to Drive Revenue for Learning Programs and Events.

Raleigh 150

Raleigh North Carolina Texas Chicago 150

Reid All About it

AUGUST 20, 2021

Tim Hopkins, senior consultant at McKinley Advisors, describes a new model for the product development process that prevents volunteers from hindering innovation. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. Host: American Marketing Association. Volunteer SMEs and product development. 1 CMP credit. CAE credit.

Revenue 195

Revenue Content Resources Strategy 195

MemberClicks

FEBRUARY 2, 2024

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Membership management software automates many processes that would otherwise siphon away your precious staff time. Event marketing. Email marketing. Member engagement.

Membership Management 52

Membership Management Software Directory Revenue 52