AssociationChat

JUNE 7, 2022

Explore thought leadership content and solutions from experts and vendors in the association industry. Gain access to our curated online library of timely and downloadable content on more than 5 critical topics. Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. 10 Common Myths Debunked.

eBook 52

eBook Case Study Library Analysis 52

Membersuite

MAY 17, 2022

Selling them to individuals and employers in your market is sometimes the real challenge. Before you plan a marketing campaign for one of your credentialing programs, you must validate any assumptions about its value. Your positive research findings are marketable. However, creating credentialing programs is the easy part.

How To 152

How To Certificate Course Revenue 152

EventMobi: Association Events

OCTOBER 19, 2023

We’ve got you covered with membership drive examples, marketing tips, and the event tech to make it all a breeze. Membership recruitment campaigns are most often run by associations, clubs, and nonprofits who want to broaden their reach and power up their dues-based revenue. Step 7: Market, market, market!

How To 130

How To Discount Social Media Software 130

GrowthZone

AUGUST 2, 2022

According to the ACCE website, ACCE’s Awards for Communications Excellence program is designed to showcase the top communications and marketing work of chambers of commerce and similar organizations. That creativity in communications, paired with catalytic leadership within their region, is what earned them this well-deserved recognition.”.

Communications 78

Communications Directory Social Media Massachusetts 78

Association Success

NOVEMBER 2, 2020

Do a quick Google search, download the 80s classic “Short Circuit,” and resume reading.) . That’s where dashboards come in, says digital marketing expert and Salesforce MVP Chris Zullo , who currently serves as the managing director for Dupont Circle Solutions, a Salesforce consulting firm in Virginia. . “A Revenues and expenses.

How To 148

How To CA Virginia Revenue 148

NXUnite

MARCH 18, 2024

Workshops can cover a range of subjects, from technical skills to leadership development. This not only generates additional revenue but also extends your influence and provides valuable learning opportunities to a broader audience. Regular updates keep members engaged and interested in exploring new resources.

Software 130

Software LMS Library Certificate 130

GrowthZone

FEBRUARY 25, 2021

Leadership. Administrative strangulation… employee manuals, office templates, timely marketing content for social media. Lack of engagement among members makes it hard to secure non-dues revenue sources. Leadership. Lack of focus among senior leadership. Technology. Face-to-face interaction. Remote workforce.

Survey 133

Survey Technology Member Engagement Leadership 133

Reid All About it

NOVEMBER 13, 2020

Participants receive complimentary access to a customizable dashboard allowing you to view the data and download a unique report to guide you, your staff and volunteer leadership. This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Nexus Marketing

MAY 17, 2024

If you haven’t yet seen one of these AI results, here’s a quick overview: In this SERP for the query “B2B marketing best practices,” Google serves an AI overview at the top of the page. Increasing your brand’s visibility in other ways, like public thought leadership opportunities and cross-blogging.

Content 52

Content System Analysis Resources 52

Higher Logic

JUNE 5, 2020

Marketing (45%). Revenue growth. Over 50% of External Communities sit in either Customer Support, Marketing, or Product groups, while a smaller handful sit in External Communications, Operations, Learning & Development, Knowledge Management. 28% of communities have formal advocacy and member leadership programs.

Analysis 272

Analysis Cost eBook Report 272

Nimble AMS

DECEMBER 5, 2022

Professionally, members might want to gain leadership skills, network within their industry, build their resume, or donate their professional skills. Discover more tips when you download our free whitepaper: Manage your volunteer program to accelerate your association’s mission and goals! Download now.

Member Engagement 133

Member Engagement Social Media Review Recruiting 133

Higher Logic

JANUARY 3, 2020

When executed with proper planning and resources, a customer community can have a tangible impact on key business performance indicators, including ticket deflection, revenue generation, and customer satisfaction. An online community platform helps firms improve return on marketing investment by 33% ( Aberdeen ). Did you know?

eBook 194

eBook Products Tips Tools 194

EventMobi: Association Events

SEPTEMBER 13, 2023

This organic connection is worth its weight in gold and can save you on big marketing costs. Use data to improve Member data should inform the types of programming, events, and marketing strategies you’ll implement moving forward. Making your brand stand out. Especially when it comes to showing your members they matter.

Member Experience 130

Member Experience Tips How To Software 130

Reid All About it

JULY 30, 2021

Non-dues revenue. 55 days from now, you could be in Nashville hanging around with people whose associations are rolling in non-dues revenue and people who want to emulate their success. Why niche communities are the future of social media marketing—associations should have an advantage here. The countdown is on! CAE credits.

Newsletter 195

Newsletter Certificate Technology Strategy 195

Association Adviser

DECEMBER 17, 2018

” – Josh Spradling, CAE, TSAE Marketing & Communications Director. Like many associations, the Texas Society of Association Executives relies heavily on its print publication as a tool to engage members and earn non-dues revenue. TSAE earns non-dues revenue on a portion of each sale. You never know until you try!”

Case Study 74

Case Study Texas Guidelines Revenue 74

YourMembership

FEBRUARY 27, 2014

Some associations are losing market penetration within their industry when looking at the percentage of potential members versus the number actual members. The side effects of this change are: A loss of traditional revenue generated by membership dues. The loss of leadership vital to the health of the organization.

Case Study 150

Case Study Arizona Social Media Revenue 150

Reid All About it

JANUARY 21, 2022

Please participate in MGI’s 14 th annual Membership Marketing Benchmarking Survey , our industry’s most comprehensive and valuable study on membership marketing. Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership, and communications in 15 categories.

Survey 195

Survey Newsletter Price Technology 195

Achieve

JUNE 30, 2022

From virtual fundraising events to text-to-give campaigns, there are a variety of ways to connect with supporters digitally while also earning revenue for your cause. . This guide aims to take an educational look at shopping fundraisers so your nonprofit’s leadership can be well informed about this type of campaign.

Revenue 52

Revenue Social Media Cost Team 52

Membersuite

JANUARY 27, 2021

In fact, 69% of associations have seen an increase in member engagement since the pandemic began, according the Association Economic Outlook Report , conducted in the fall of 2020 by Marketing General Inc. Does your membership value proposition reflect the needs of your members and market right now? #2: But what about now?

Survey 106

Survey Education Communications Marketing 106

Association Success

MAY 26, 2020

As of January 2020, there were more than 30 million podcast episodes available for download and 900,000 different shows to choose from. But, how do we reach audiences in an already saturated market, particularly when starting a new podcast? What advice do you have for an association considering adding podcasting to its marketing mix?

Newsletter 91

Newsletter Tools Industry Leadership 91

Protech

APRIL 19, 2021

By Evan Hendershot – Digital Marketing Manager . I f you’re a real fan, you may have downloaded that brand’s app. . Access and download resources including articles, documents and other media . Enable sponsorship and drive ongoing revenue throughout the year . In-person Connections Have Gone Virtual .

Social Media 59

Social Media Directory Tips Revenue 59

Reid All About it

FEBRUARY 3, 2023

Marketing plan. GrowthZone reviews the often confused elements of an association marketing plan : mission, goals, objectives, strategy, and tactics. Leadership Lessons from Martial Arts The martial arts teach discipline, respect and technique. What can they teach us about leadership? Hero worship. Fri 2/3 at 2 p.m.

LMS 40

LMS Video Technology Revenue 40

Association Adviser

NOVEMBER 13, 2018

Download a recording of “A Balanced Approach to Member Engagement” here. Association boards and leadership should discuss the type of information they want to post on social media and what safeguards they should enact to protect members’ personal information. Have additional questions? Submit them in the comment section below!

Member Engagement 60

Member Engagement Survey Social Media Communications 60

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. In recent years, the struggle has become even more difficult.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Association Success

DECEMBER 16, 2019

I bet that if you pull any association’s job posting for a leadership opening, you will find the word “innovation” at least half the time, either as a requirement of the type of person or a descriptor of where the organization is going. Let’s make a bet.

Innovation 112

Innovation Newsletter LMS Course 112

Reid All About it

FEBRUARY 10, 2023

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Join us for a moderated discussion on defining leadership, vital skills to grow and encourage, and leading alongside others. Member recruitment.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

MemberClicks

AUGUST 3, 2023

According to Marketing General , just after networking, the second most common reason members join an association is for continuing education or professional certification. Furthermore, this feature allows you to generate more non-dues revenue by offering gated content to non-members for an additional fee.

Software 52

Software LMS Certificate Learning Management System 52

Reid All About it

OCTOBER 20, 2017

I’m excited about the ways machine learning can improve the customer (member) experience and, along the way, help organizations achieve their goals and increase revenue. Master Event Marketing: the Prequel, the Sequel, and the Show. Host: American Marketing Association. Host: American Marketing Association. 1 CMP credit.

DC 150

DC Washington Social Media Tools 150

Reid All About it

JUNE 10, 2022

Marketing Automation: Best Practices. Correlation doesn’t always equal causation, however, better marketing automation capabilities are strongly correlated with better market performance. Presenter: Abi Abraham-Ajayi, Senior Consultant, Marketing Automation, fusionSpan. Tue 6/14 at 11 a.m. CAE credits. CAE credits.

Arlington 39

Arlington Revenue Content Team 39

Leading Learning

JULY 12, 2021

Secure leadership support and a funding commitment. For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about.

Case Study 52

Case Study Technology millennials Strategy 52

Chapter Chat

OCTOBER 20, 2016

Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Dysfunctional leadership. 65% rely on chapter volunteer leadership*. Source: Mariner Management & Marketing LLC’s 2016 Chapter Benchmarking Report . Every organization has a different mix of revenue streams.

Revenue 28

Revenue Report Recruiting Recruitment 28

Aaron Wolowiec

AUGUST 3, 2012

A link to the presentation – complete with examples and case studies that may be easily adapted for implementation within your own organization – is available here for download. We also offer speaker handouts for download to attendees (before and after the conference). Online community. Other insights. What are you measuring?

Content 100

Content Video Conference Social Media 100

Principled Innovation

JUNE 9, 2012

You can download a PDF of the article (512 KB). Business model innovation demands that associations identify imaginative ways to create and deliver radical new value to their stakeholders, begin building future market share and capture sustainable revenue streams back into their organizations.

North Carolina 100

North Carolina Innovation Review Revenue 100

Reid All About it

MAY 13, 2022

See if cohort programs are something your market might be interested in. They explain how these factors affect the member experience, how the AMS market is changing and what to look for in an AMS. Presenter: Eric Noël, Executive Vice President at Showcare and Professor of Marketing at HEC Montréal. Event community. Quick hits.

Arlington 43

Arlington Technology Project Revenue 43

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

Content 39

Content Strategy Technology Analysis 39

Reid All About it

OCTOBER 7, 2022

Fionta suggests ways to improve membership marketing, attract younger members, look beyond membership, communicate value, and think about the future differently. The chief hype officer: the problem with the Chief Marketing Officer’s job description. Guest: Rachel Clemens, chief marketing officer, Mighty Citizen.

Blended Learning 41

Blended Learning Education Video Conference 41

Velvet Chainsaw

JUNE 21, 2012

Conference organizers need to think about how to convert exhibitor’s marketing dollars into sponsorship opportunities that benefit attendees. In order to capitalize on increasing your sponsorship revenue and your partners’ return on their sponsorship dollars, consider implementing these three strategies. Clean up your menu.

Content 40

Content Revenue Conference Guidelines 40